Blog

Tips, Tricks, Tools and Tutorials for AI video making

Welcome to the HeyGen Blog — your go-to resource for mastering AI-powered video creation.

For Marketing
How to build a winning video marketing strategy with AI in 2025

Video-first content is set to dominate this year, replacing static text as marketers turn to video to boost engagement, improve SEO, and drive conversions. With AI video-generation platforms like HeyGen, creating high-quality, on-brand videos at scale has never been faster, easier, or more cost-effective—helping marketers achieve growth, personalize content, and retain customers.

At TEDAI, Joshua Xu highlighted video creation as AI's next frontierAt TEDAI, Joshua Xu highlighted video creation as AI's next frontier
News
TEDAI Recap: Video creation is the next frontier in generative AI

At TEDAI, Joshua Xu emphasized that video creation is the next frontier in AI. HeyGen is leading innovations in user control and global communication.

For eLearning
Best eLearning Video Examples: Source Inspiration & Create Your Own

Elearning videos can help you reach a wider audience. As the preferred content type, videos can give a serious boost to your enrollment rates. But. to be effective, elearning videos must be done the right way. Take a look at these elearning video examples and source inspiration for your own. Plus, you'll get to learn how to create them and how AI can expedite the process!

HeyGen CEO Joshua's interview with BloombergHeyGen CEO Joshua's interview with Bloomberg
News
Bloomberg Interview with HeyGen CEO, Joshua Xu

HeyGen, an artificial intelligence startup that lets users quickly create realistic-looking avatars, has raised $60 million in a funding round that values the company at $500 million.

HeyGen's Agency Partner Certification ProgramHeyGen's Agency Partner Certification Program
News
Elevate your video offerings with HeyGen’s Agency Partner Certification

At HeyGen, we’re thrilled to launch our HeyGen Agency Partner Certification—a specialized program designed for agencies looking to lead the way in AI-driven video creation. This certification empowers agencies to create compelling, scalable video content while unlocking exclusive resources, training, and revenue opportunities to boost client services.

HeyGen: AI for GoodHeyGen: AI for Good
News
AI for good

The 2024 Nobel Prize in Physics was awarded to Prof. Geoffrey Hinton from the University of Toronto, Canada, and Prof. John Hopfield of Princeton University, New Jersey. In a similar vein, Demis Hassabis and John Jumper, co-creators of the revolutionary protein-folding prediction AI tool AlphaFold at Google DeepMind in London, were awarded half of the Nobel Prize in Chemistry.

HeyGen at HubSpot Inbound 2024HeyGen at HubSpot Inbound 2024
News
HubSpot INBOUND Recap: The era of AI video is here

One thing was clear—the future of content is undeniably video-first. Joshua Xu, HeyGen’s co-founder, joined HubSpot’s Kipp Bodnar and Kieran Flanagan on the main stage for an episode of Marketing Against the Grain. Read the full recap below or watch the recording here.

Attend 1,000 meetings at once, with your digital twinAttend 1,000 meetings at once, with your digital twin
Product Updates
Send Your Interactive Avatar to Zoom Meetings

HeyGen’s Interactive Avatar now joins Zoom meetings, handling multiple meetings 24/7. It looks, sounds, and even thinks like you, making decisions in real time. Perfect for coaching, support, and sales calls—freeing you up for what truly matters. Try it today!

Tips & Tricks
How to Use HeyGen as Triggers on Zapier

Dive into our easy-to-follow tutorial on supercharging your video generation workflow! Discover how to harness the power of HeyGen as a trigger on Zapier to automate various tasks, from email notifications upon video completion to automatic video uploads on YouTube. This step-by-step guide is a treasure trove for anyone aiming to revolutionize their video production process, turning complexity into simplicity. Don't miss out on these efficiency-boosting tips and tricks!

Tips & Tricks
How To Translate Content With AI

Translating content with AI and localizing content with AI can grow your business. Here’s what you need to know.

localize e-learning videos localize e-learning videos
For eLearning
E-learning Localization: How To Localize E-Learning Videos

You have so much knowledge to share and you have a potential worldwide audience that wants to learn, but how do you make sure your online courses are accessible to everyone, no matter the language they speak? That's where content localization enters! Learn how to localize e-learning videos in our step-by-step guide and explore how AI can help expedite the process!

News
HeyGen Raises $60M Series A to Scale Visual Storytelling for Businesses

We live in a video-first world. Collectively, we watch more than 1B hours of YouTube videos every day and the average person consumes 17 hours of video per week.

For eLearning
How To Create eLearning Videos: A Step-by-Step Guide

Looking to learn how to create eLearning videos that captivate your audience without the need for advanced equipment or prior experience? This guide will provide you with practical methods to simplify the video creation process, enabling you to produce engaging educational content effectively.

HeyGen's new lookHeyGen's new look
News
More ways to tell your story and HeyGen’s new look

Today, we live in a video-first world. People turn to YouTube, Instagram Reels, and TikTok for entertainment and education. Video is the most engaging media format of our time. To connect with their audiences, businesses need to go beyond documents and slides.

For eLearning
HeyGen for e-Learning: Create, localize, and scale courses to reach new markets

In today’s fast-paced digital world, e-learning companies face an uphill battle. The pressure to deliver high-quality, personalized content is immense, but scaling that content for global audiences feels impossible. Every new market means another layer of complexity — more languages and higher costs. HeyGen is excited to introduce HeyGen for e-Learning, a powerful suite of AI-driven tools designed to relieve the pressure and make content creation, localization, and scaling effortless.

text to video ai header image
Tips & Tricks
How to Add Text to Video in 4 Simple Steps

Video content grabs attention and drives engagement, but standing out requires more than eye-catching visuals. Without clear text in your video, viewers may miss the point or just skip to the next video

best-ai-video-generator
Tips & Tricks
13 best AI avatar generators to explore in 2025

AI video generators automate the video creation process. This post introduces 8 innovative AI video generators for businesses to boost online engagement.

best-d-id-alternative
Tips & Tricks
The Top 5 D-ID Alternatives for 2025 | HeyGen

Discover the Differences between 5 D-ID Alternatives: HeyGen, Colossyan, Pipio, Yepic, and Pictory.ai.

synthesia-free-alternative-list
Tips & Tricks
Best Synthesia.io Alternatives and Competitors

Is there a free alternative to Synthesia? What is similar to Synthesia? This article comprehensively discusses these top 3 Synthesia.io free alternatives, so without further ado, let’s explore!

Tips & Tricks
The Benefits of Using Templates in Video Creation

Unlock efficiency and creativity in video production. Discover how templates streamline your workflow, save time, and ensure consistent quality across all your projects.

Tips & Tricks
How to Optimize Your Videos for SEO: Expert Tips

Boost your video visibility with our expert SEO tips. Learn how to optimize titles, descriptions, and tags to rank higher in search results and attract more viewers.

Tips & Tricks
Best Practices for AI Scriptwriting

Unlock the power of AI video with expert scriptwriting tips. Craft compelling narratives that engage viewers and boost conversions. Elevate your content now.

Tips & Tricks
Multilingual Educational Video Content

Engage global learners with AI-powered multilingual educational videos. Create, translate, and adapt content effortlessly in 150+ languages. Transform learning across borders.

Tips & Tricks
How to Create Stunning Instagram Videos with AI Video Creator

Create stunning Instagram videos effortlessly with AI. Transform your content, elevate engagement, and save time. Unleash creativity with cutting-edge technology.

For eLearning
[ebook] The E-Learning Playbook You Can’t Afford to Miss

Scaling e-learning content globally can be challenging, but our ebook, "Six HeyGen Strategies for Worldwide Reach: E-Learning Without Borders," provides actionable solutions. Learn to convert text into videos, digitize top instructors, and streamline collaboration with HeyGen’s tools. Discover how to integrate an API for course expansion and utilize AI for authentic localization. Cut costs while enhancing your market presence—read the full ebook to unlock your e-learning potential!

For eLearning
The Role of Storytelling in Elearning Videos

Unlock the power of storytelling in elearning videos. Discover how narrative techniques enhance learning, engage students, and make complex concepts memorable.

For eLearning
How Video Localization with AI is Transforming Global Content Creation

Unlock global audiences with AI-powered video localization. Transform content effortlessly, break language barriers, and boost engagement across 150+ languages.

For eLearning
How to Choose the Right AI Talking Head Software for Your E-Learning Business

Discover the perfect AI talking head software for your e-learning business. Our guide helps you compare features, costs, and benefits to make an informed choice.

For eLearning
Benefits of AI Text-to-Video Tools for eLearning

Unlock the power of AI for eLearning. Discover how text-to-video tools boost engagement, save time, and enhance learning outcomes. Transform your courses today.

For eLearning
Best eLearning Video Tools of 2024

Discover the top 5 eLearning video tools for 2024. Elevate your online courses with cutting-edge technology and create engaging content that captivates learners.

For eLearning
How To Create an Online Course Using AI

Discover how AI revolutionizes online course creation. Our guide offers step-by-step instructions to craft engaging, personalized content efficiently.

For eLearning
How To Make an Animated Educational Video: Step-by-Step Guide

Transform your teaching with engaging animated videos. Our step-by-step guide shows you how to create impactful educational content that captivates learners.

For eLearning
How To Create and Use Avatars in eLearning

Revolutionize your eLearning with AI avatars. Discover how to create and use engaging virtual instructors to boost engagement and retention in your online courses.

Create product explainer videos with AI
For Learning & Development
Product Explainer Videos: Creating Informative Content With AI

Unlock the power of AI to create compelling product explainer videos. Learn techniques, best practices, and tools for crafting engaging content that drives results.

Create on-demand webinars with AI
For Learning & Development
On-Demand Webinars: A Guide to Creating Engaging AI Presentations

Unlock the power of AI presentations with our on-demand webinar. Learn expert tips for creating engaging content that captivates your audience anytime, anywhere.

Create course videos with AI
For Learning & Development
Course Videos: How to Build Interactive Lessons Using AI

Unlock the power of AI to create captivating course videos. Learn step-by-step techniques for building interactive lessons that engage and educate your students effectively.

training-video
For Learning & Development
6 Easy Steps To Create Training Videos Your Employees Will Actually Watch

Unlock a new era of engaging training videos. Let's explore how HeyGen turns your visions into reality with AI magic!

For Learning & Development
How to Implement AI in Training and Development for Onboarding Success

Revolutionize onboarding with AI-powered training. Boost efficiency, personalize learning, and accelerate employee success. Discover how to implement AI for better results.

For Learning & Development
AI for Training and Development: Benefits of Interactive Video Modules

Revolutionize training with AI-powered interactive video modules. Boost engagement, retention, and skills development for your team. Unlock new potential today.

For Learning & Development
How AI is Transforming Employee Training with Video-Based Learning

Discover how AI revolutionizes employee training with video-based learning. Boost engagement, personalize content, and track progress effortlessly with cutting-edge technology.

For Learning & Development
AI for Training and Development: Why and How to Implement it

Revolutionize your training programs with AI. Boost efficiency, personalize learning, and track progress effortlessly. Discover how AI transforms skill development.

For Learning & Development
14 Best Practices for Internal Communication: Boost Team Collaboration

Discover 14 proven strategies to enhance team collaboration through effective internal communication. Boost productivity and workplace harmony.

Create seasonal campaign videos with AI
For Marketing
Seasonal Campaign Videos: How to Make Irresistible Promos With AI

Unlock the power of AI to create captivating seasonal campaign videos. Learn how to craft irresistible promos that drive engagement and boost your marketing success.

Use interactive AI avatar to enhance your website
For Marketing
Interactive AI Avatar Videos: Enhance Your Website with AI

Discover 14 innovative ways to enhance your website with interactive AI avatars. Boost engagement, personalize experiences, and stand out online.

Create brand videos with AI
For Marketing
Brand Videos: Using AI Features for Effective Storytelling

Unlock the power of AI for your brand videos. Discover innovative storytelling techniques that captivate audiences and boost engagement. Transform your content now.

Creating social media videos with AI
For Marketing
Social Media Videos: 10 Ways to Create Engaging Content with AI

Discover 10 innovative ways to create captivating social media videos using AI. Boost engagement, save time, and stand out in the crowded digital landscape.

Boost brand engagement with AI
For Marketing
How AI Video Content Drives Brand Engagement

Unlock the power of AI video to skyrocket brand engagement. Discover innovative strategies, cutting-edge tools, and proven techniques to captivate your audience.

content marketing budget
For Marketing
Content Marketing Budget: How to Do More With Less in 2025

Learn how to optimize your content marketing budget with AI tools, cost-effective strategies, and smart resource allocation for better results in 2024.

For Marketing
How to build a winning video marketing strategy with AI in 2025

Video-first content is set to dominate this year, replacing static text as marketers turn to video to boost engagement, improve SEO, and drive conversions. With AI video-generation platforms like HeyGen, creating high-quality, on-brand videos at scale has never been faster, easier, or more cost-effective—helping marketers achieve growth, personalize content, and retain customers.

video-marketing-strategies-hero
For Marketing
How to Elevate Your Video Marketing Strategies in 2025

Video marketing is no longer the icing on the cake for an exceptional marketing strategy. It’s now a foundational layer.

explainer-video
For Marketing
11 Best Explainer Videos To Spark Your Imagination

Explainer videos have become a staple in the modern era of marketing, with companies as disparate as credit unions and sock businesses taking advantage of this form of content. However, making an explainer video can seem daunting if you’ve never crafted one before. 

News
An award-winning year for HeyGen in 2024!

2024 was an award-winning year for HeyGen, from $60M funding to groundbreaking innovations and global recognition. Here’s to redefining storytelling!

News
Announcing the HeyGen Hub: A space for community and education

The HeyGen Hub is an online community for creators to connect, learn, and innovate in AI video storytelling. It offers resources, events, and forums for sharing tips, feedback, and creative projects. By joining, members can influence platform development and network with other AI enthusiasts. Sign up to engage with the HeyGen team and community.

At TEDAI, Joshua Xu highlighted video creation as AI's next frontier
News
TEDAI Recap: Video creation is the next frontier in generative AI

At TEDAI, Joshua Xu emphasized that video creation is the next frontier in AI. HeyGen is leading innovations in user control and global communication.

HeyGen's Agency Partner Certification Program
News
Elevate your video offerings with HeyGen’s Agency Partner Certification

At HeyGen, we’re thrilled to launch our HeyGen Agency Partner Certification—a specialized program designed for agencies looking to lead the way in AI-driven video creation. This certification empowers agencies to create compelling, scalable video content while unlocking exclusive resources, training, and revenue opportunities to boost client services.

Announcing HeyGen for Agencies program.
News
Introducing HeyGen’s Agency Partner Program

We're excited to announce HeyGen's Agency Partner Program, which empowers marketing agencies to deliver scalable, personalized, and localized video content while staying within their clients' budgets.

HeyGen: AI for Good
News
AI for good

The 2024 Nobel Prize in Physics was awarded to Prof. Geoffrey Hinton from the University of Toronto, Canada, and Prof. John Hopfield of Princeton University, New Jersey. In a similar vein, Demis Hassabis and John Jumper, co-creators of the revolutionary protein-folding prediction AI tool AlphaFold at Google DeepMind in London, were awarded half of the Nobel Prize in Chemistry.

HeyGen at HubSpot Inbound 2024
News
HubSpot INBOUND Recap: The era of AI video is here

One thing was clear—the future of content is undeniably video-first. Joshua Xu, HeyGen’s co-founder, joined HubSpot’s Kipp Bodnar and Kieran Flanagan on the main stage for an episode of Marketing Against the Grain. Read the full recap below or watch the recording here.

HeyGen's new look
News
More ways to tell your story and HeyGen’s new look

Today, we live in a video-first world. People turn to YouTube, Instagram Reels, and TikTok for entertainment and education. Video is the most engaging media format of our time. To connect with their audiences, businesses need to go beyond documents and slides.

Inbound
News
The Future of AI Video: HeyGen at HubSpot INBOUND

HeyGen will be at this year’s HubSpot INBOUND conference on September 18-20. We’re partnering with HubSpot to bring you the latest trends and tactics in marketing, sales, and AI. 

Product Updates
Introducing HeyGen App Integrations: Bring visual storytelling to every app

HeyGen App Integrations: Connect with Canva, HubSpot, Zapier, and more to streamline work, enhance designs, and create engaging videos easily.

Product Updates
What's New in HeyGen: November 2024 Highlights

HeyGen's November 2024 update introduces text-to-video technology, allowing users to create videos from prompts. Features include virtual avatars with motion, enhanced video translation, an AI screen recorder, and an API suite for developers. Join the HeyGen community to explore resources and connect with creators.

Product Updates
Unleash the power of HeyGen’s APIs: Create, translate, and scale

APIs are transforming how businesses connect with audiences by integrating powerful video content directly into digital experiences. Discover how HeyGen’s suite of APIs—spanning avatar videos, real-time interactivity, and multilingual translation—empowers businesses to scale, localize, and personalize video content seamlessly across platforms

Introducing Avatar 3.0: HeyGen's the latest four next-gen AI avatars offer unmatched realism and expressiveness.
Product Updates
Introducing Avatar 3.0, the next generation of AI avatars

Introducing Avatar 3.0: HeyGen's next-gen AI avatars offer unmatched realism and expressiveness. They feature dynamic motion, nuanced expressions, and precise voice inflections, perfect for creators and enterprises. Available now with customizable options, these avatars redefine digital interaction.

Attend 1,000 meetings at once, with your digital twin
Product Updates
Send Your Interactive Avatar to Zoom Meetings

HeyGen’s Interactive Avatar now joins Zoom meetings, handling multiple meetings 24/7. It looks, sounds, and even thinks like you, making decisions in real time. Perfect for coaching, support, and sales calls—freeing you up for what truly matters. Try it today!

August Updates: HeyGen's New Features Update
Product Updates
Elevate Your Video Content Creation with HeyGen's Latest Features

Discover how HeyGen's latest features are revolutionizing video content creation. From creating your own digital twin with the new Instant Avatar to streamlining your workflow with an enhanced dashboard, these updates are designed to make your storytelling smoother and more engaging. Dive into features like seamless PPT/PDF integration and the advanced Translation Proofread Studio, all aimed at empowering you to craft impactful, multilingual videos with ease. Get ready to elevate your video content creation to new heights!

Product Updates
Unleash the Power of Realtime Avatars

Introducing Realtime Avatars - lifelike digital beings that enhance virtual communication with organic interactions. Experience the power of AI-driven conversations across voice and video applications.

Product Updates
Introducing Avatar 2.0 - Instant Avatar

HeyGen's "Instant Avatar" is a new technology that simplifies the creation of personalized avatars in just 5 minutes, making advanced studio tech widely available. It allows for scalable, custom video content and supports multilingual capabilities through its translation tool. This innovation is set to transform video production for businesses, enabling unique storytelling and personalized interactions.

custom-avatar
Product Updates
Expand Your Personal Brand with HeyGen's Custom Avatars

Having a strong online presence is crucial for building reputation and reaching your target audience. Using custom avatars from HeyGen can help achieve a unique presence online.

Reports
Report: AI video enhances brand authenticity and creativity

Discover how AI-generated videos are transforming content creation, with 90% of consumers embracing their use in marketing. Learn key insights from 2,385 global respondents on trust, authenticity, and the future of AI-powered storytelling.

Reports
Emerging Trends in Video-Based Learning

Discover the latest innovations shaping video-based education. From AI-powered personalization to interactive content, explore trends revolutionizing online learning.

Reports
Virtual Video Production vs. Traditional Video Production: Which Is Better?

Discover the pros and cons of virtual vs traditional video production. Learn which method suits your needs best for efficient, high-quality content creation.

Reports
Top AI Video Trends

Discover the cutting-edge AI video trends shaping 2024. Learn how AI is revolutionizing content creation and stay ahead in the digital landscape.

the-future-of-synthetic-media
Reports
Synthetic Media: The Next Frontier of Content Creation

Let's explore some of the exciting ways synthetic media will shape media consumption and production in the near future.

video-cv-guide-thumbnail
Reports
Tips for Creating Outstanding Video Resume in Minutes

Make an exceptional video resume with HeyGen's free resume maker. This article offers a quick and easy step-by-step guide to creating your CV resume.