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How To Translate Content With AI

November 16, 2023

Translating Your Content: Traditional Voice Dubbing vs Using AI

Translating your content has become a necessity for content creators and businesses trying to reach a global audience. However dubbing or subtitling content can be expensive and time-consuming.

This is where AI voice cloning and lipsyncing come in as game-changing technologies for localizing content.

Traditional Voice Dubbing

For decades, if a content creators relied on voice dubbing to translate like a movie studio or TV network wanted to translate their content into other languages, they relied on voice dubbing. This involved casting voice actors to re-record the original dialogue and sync it to the lip movements of the actors on screen. While this allowed the content to be enjoyed by foreign audiences, it had several drawbacks:

  • Expensive: - Dubbing requires hiring voice actors for every language and paying recording studio fees. For a single movie, it could cost over $100,000 to dub into 1 language.
  • Time-Consuming: - The voice dubbing process is lengthy, from casting actors to recording in studios to editing the dialogue. It could take months to dub a film into other languages.
  • Loss of Original Actor's Voice: - Fans lose the experience of hearing their favorite actor's recognizable voice when watching a dubbed version.
  • Lip Sync Issues: - Even the best dubbing couldn't perfectly match the lip movements of the original acting performance, often leading to a disconnect between the visuals and audio.

AI Voice Cloning and Lipsyncing

Now with innovations in artificial intelligence, there are new options for translating content that provide faster, more cost-effective localization without losing the original voice performances. This is mainly due to advances in artificial intelligence and innovative software like HeyGen.

The new options for AI voice cloning and lipsyncing now include: :

  • Voice Cloning: - AI voice cloning only requires a few minutes of recording from a voice actor to create a digital clone — the HeyGen AI voice cloning app for example, only needs two minutes of voice to create a virtual AI voice clone. that can be programmed to say anything while matching the actor's voice. Rather than bringing voice actors into studios for months, cloning allows translating content by just typing the dialogue.
  • Lipsyncing: - Voice cloning is paired with lipsyncing technology that uses machine learning to automatically animate a digital clone's mouth to precisely match the dialogue's sounds and lip movements. This creates a perfect visual sync without extensive manual editing.
  • Retain Original Actor's Voice: - Because the digital clone speaks in the actor's own voice, foreign audiences can still experience performances as originally intended. This preserves branding for actors as well as the emotional connection audiences have with their voices.
  • Cost and Time Savings: - AI voice cloning and lipsyncing can translate content for a fraction of the price and in a fraction of the time than the traditional method. This allows businesses to expand into more languages, faster. expanding reach into more languages faster.
  • Localization Authenticity: - AI translation tools also enable hyper-accurate localization that sounds natural rather than awkwardly translated. The AI considers context and local culture to localize content specifically for each target language audience.

Use Cases for AI Voice Cloning and AI Lipsyncing

AI voice cloning and lipsyncing unlock new possibilities for all types of content creators:

  • Movies/TV: - Studios can quickly translate programming to provide enhanced viewing experiences in any language while allowing fans to still hear iconic acting voices.
  • Marketing Videos: - For global product launches and ad campaigns, brands can use voice cloning to cost-effectively localize promotional videos without extensive reshoots.
  • Corporate Videos: Businesses can better communicate with international offices and customers by translating internal communications, training materials, etc.
  • Video Games: - Game developers can speed up localization so releases happen simultaneously across regions instead of delayed foreign launches.
  • Audiobooks/Podcasts: - Publishers can maximize distribution by using voice cloning to offer titles in multiple languages using just the original narrator's voice.
  • Digital Assistants: - Technology/IoT companies can deploy virtual assistants worldwide using a minimal set of localized voice recordings.
  • Mobile Apps: - App makers can clone a single spokesperson's voice to provide app tutorials, voiceovers, and speech outputs in various languages.

AI: The Future of Localization

AI voice cloning and lipsyncing technologies are bringing radical changes to the content translation landscape. They enable creators to extend global reach in a highly cost-effective and timely manner while retaining the authenticity of original acting performances.

As the accuracy of these AI tools continues improving through advances in machine learning, they may very well become the standard for translating content worldwide. Just as subtitling largely replaced traditional dubbing for many applications, voice cloning could be the next evolution in localization.

Try it for yourself with Heygen AI Voice Cloning — you only need two minutes worth of video and you’ll have an AI voice clone that can help your business scale.