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How to Create a Killer Brand Video in 2023

May 17, 2023

In today's fast-paced online world, capturing your audience's attention can be challenging. This is where video marketing comes in, as videos are an engaging, easy-to-consume, and informative format. A brand video is one of the most effective types of videos for businesses.

A well-produced brand video can be a powerful tool for helping your business grow. In this article, you'll learn more about what a brand video is, why you need them, and how to create one even if you're a beginner.

What is a brand video?

A brand video is a type of video content that showcases a business's brand story. It highlights the company's values, unique selling points, and problem-solving capabilities to potential clients. This type of content is essential for establishing a connection with customers and helping them understand what sets a business apart from its competitors. A brand video effectively communicates a company's message, mission, and personality, making it an essential tool for building customer trust and credibility.

Why is a brand video important?

Branding videos are a critical component of any successful marketing strategy. Engaging videos help to visually convey a brand's emotions, personality, and values, establishing a deep and meaningful emotional connection with your target audience.

By effectively showcasing your brand through video, you can differentiate yourself from your competitors, increase brand awareness, and ultimately drive sales and subscriptions.

How do you tell a brand story in a video?

  1. Start with a captivating opening that grabs the viewer's attention and sets the tone for the rest of the video.
  2. Establish the problem or need that your brand is solving and why it's essential to your target audience.
  3. Highlight your brand's unique and valuable benefits and how it stands out from competitors.
  4. Incorporating customer testimonials and success stories can help humanize your brand and establish trust with potential customers.
  5. Showcase your brand's personality and values through visuals and messaging to help viewers connect with your brand on an emotional level.
  6. Provide a clear CTA that encourages viewers to take the next step, whether purchasing or signing up for more information.
  7. End the video with a memorable and impactful closing that leaves a lasting impression on viewers.
  8. Use storytelling techniques such as a narrative arc, character development, and conflict resolution to make the story more engaging and memorable.
  9. Keep the video concise, ideally under 3 minutes, and use visuals to support the story and make it more attractive.
  10. Use professional video production techniques, such as high-quality footage, sound design, and editing, to polish the video's look and sound.

How to make your own brand video in minutes

With HeyGen, creating a branding video is easy. You can easily bring your brand to life and captivate your audience with just four simple steps.

Step 1: Choose the Perfect Template

Start by choosing the perfect template to tell your brand's story visually. Whether promoting an e-commerce business or developing a learning program, our designs will help you create an immersive experience that captures your audience's attention.

Step 2: Create a Custom Avatar that Represents your Brand

Next, create a custom avatar that represents your brand. With a spokesperson that matches your branding, you can establish a deep and meaningful emotional connection with your audience.

Step 3: Upload and Manage Branding Assets

Upload your branding assets, including your color scheme, logo, and other materials that define your brand. You can even organize them in a dedicated folder for easy access.

Step 4: Craft & Polish Branding Story

Finally, craft your branding story and use Chat GPT to take it to the next level.  

When you're done, save it as a custom template so you can use it repeatedly whenever you need to create branding-related content.

Making Brand Videos That Stand Out

With HeyGen, you can create a well-crafted branding video that sets your business apart. HeyGen's speed, ease, affordability, and unique features make HeyGen the perfect tool for businesses of any size. So start creating your branding video today and stand out in a crowded marketplace.