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How to Animate Photos and Boost your Video Marketing in HeyGen

June 14, 2023

In the digital age, video marketing has become vital for brands to connect with their audience. It's a dynamic way to showcase products, tell stories, and create memorable experiences that resonate with consumers. This article will delve into the importance of video marketing and guide you through creating engaging videos using HeyGen.

What is Video Marketing?

Video marketing is a strategy that incorporates videos into your marketing campaigns. It's an effective way to promote your brand, products, or services, educate your customers, and reach your audience with a new medium.

Vital Aspects of Video Marketing

Video marketing is more than just creating a video and posting it online. It involves careful planning, creative storytelling, and understanding your audience. Here are three vital aspects of video marketing:

Unique, Memorable Elements

Unique features can help your video stand out amidst the competitive content market. Consider incorporating distinctive visual effects, sound cues, characters, or narratives to seize your audience's attention.


An engaging narrative is crucial in video content. Ensure your video includes a clear story structure with captivating plot points, character development, and succinct narration. Storytelling allows you to convey brand values, product benefits, and user experience - vital factors for promoting your brand's resonance with the market.

Audience Relevance

Creating content that resonates with your target audience is paramount. Understand their characteristics, needs, and interests, and tailor your video content accordingly.

How to Animate Photos with HeyGen

HeyGen is a powerful tool that allows you to animate photos and create engaging videos. Here's a step-by-step guide on how to create videos with HeyGen:

Step 1: Upload Your Prepared TalkingPhoto Avatar

Navigate to the Avatar page to upload your custom TalkingPhoto. Once uploaded, browse through the list of available avatars and click on the "+" symbol of your desired one. This will bring you directly to the video editing page.

Step 2: Adjust Your Avatar Frame

If you intend to utilize the original background of your avatar, ensure that your avatar frame is set to 'None.' However, if you prefer a different backdrop, TalkingPhoto provides an option for 'Remove Avatar Background,' enabling you to secure a transparent background.

Step 3: Input Your Script

Input your prepared script, allowing characters in the video to articulate your brand story and elevate your brand value. If you find a single scene inadequate to convey your script fully, consider adding a new scene.

Step 4: Video Editing Techniques

With HeyGen, you can adjust the timing of image and text elements and introduce animations. You can animate that particular element. Moreover, you can include transition animations between two scenes for a smooth viewing experience.

Step 5: Add Background Music, Preview and Submit

Once all edits are completed, preview your video. Confirm that all elements are correctly placed, and the voiceovers are accurate. After verifying that everything meets your standards, click 'Submit' to finalize your video.

Boost Your Video Marketing With HeyGen

In conclusion, video marketing is an essential tool for promoting your brand and reaching your target audience. HeyGen can help you create videos that stand out and grab your audience's attention. By following these easy steps, you can create unique and memorable videos that tell a story and resonate with your target audience. Incorporating unique, memorable elements, storytelling, and audience relevance are vital aspects of video marketing. So, start animating your photos and boosting your video marketing with HeyGen today!