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How to Make an Animated Photo with HeyGen?

Lisa Tatum
June 1, 2023

To grab attention on the internet, videos tend to fare better than photos, especially on social media. Animated elements in Instagram posts, for instance, attract more viewers and comments.

This article will show you how to turn your photos into captivating animations within seconds.

What is an Animated Photo?

Animated photos are a type of visual content that uses animation techniques to bring static images to life. Anyone can make their photos come alive with just a few simple steps.

Exploring Use Cases of Photo Animation

Animated photo is a popular trend that transforms static images into dynamic and engaging creations.

Next, , we'll explore four use cases that showcase the versatility of animated photos for personal and branding purposes.

Brand Storytelling

Animated photos can be used to tell brand stories in a more engaging and interactive way. By adding movement and sound to images, brands can create stories that are more memorable and impactful. This can be a great way to connect with customers on an emotional level and build brand loyalty.


Animated photos can be used to make learning more engaging and interactive. By adding movement and sound to images, educators can create educational content that is more memorable and easier to understand. This can be a great way to improve student engagement and learning outcomes.

Email Marketing

Animated photos can be used to make email marketing campaigns more engaging and effective. By adding movement and sound to images, marketers can create emails that are more likely to be opened and read. This can lead to increased click-through rates, conversions, and sales.

Social Media Marketing

Animated photos can be used to create visually appealing and attention-grabbing content for social media marketing campaigns. By adding movement and sound to images, brands can stand out from the crowd and capture the interest of their target audience. This can lead to increased engagement, reach, and brand awareness.

How to Animate Photos with HeyGen: A Step-by-Step Guide

HeyGen is an advanced image processing tool that uses machine learning and deep learning algorithms to animate photos and automatically breathe new life into them.

Step 1: Upload Your Photo

Commence by uploading your prepared photo or directly generate the required photo within HeyGen. Remember that directly dragging the image into the canvas or using it as a talking photo avatar after uploading from an asset will not animate your uploaded image.

Step 2: Remove the Background:

HeyGen supports background removal. Select "Remove the Background" to retain only the character from your photo with a transparent background. This feature enables you to seamlessly place your character into other scenes.

Step 3: Add and Edit Text

Input the desired text and utilize the AI script to optimize the copy. Click "Add Body Text" and enter important information or keywords. You can adjust the text's style, size, color, and choose whether to bold it. To adjust the animation effect, position, and timing of the text, click on it and utilize the box line divided upon the scene.

Step 4: Choose a Voice

Choose a voice you like. Add another scene, select another avatar you want, and input text - the box is the content that the avatar needs to say. Then edit the text on the canvas.

Step 5: Preview and Submit

Preview the whole video and submit it after checking for errors. You can view the generated video on the video page.

Tips for Making an Animated Photo

Here are some helpful suggestions to create an Animated Photo:

1. Use high-quality images that are clear and not blurry.

2. Opt for frontal photos, as they work best for creating the animation effect.

3. Avoid using images that are too small in size, as they may not render well in the final product.

Start animating Your Photos with HeyGen Today.

With HeyGen's TalkingPhoto, you can easily animate photos to captivate your audience on social media or your brand's website. Simply upload your photo, enter the script, and submit to create a unique talking photo in minutes. Try it now!