One of the most challenging goals for businesses is to find their target customers. Have you ever experienced trying to create the best product but not knowing how to promote it to others? After repeatedly spending money on advertising, you only receive a small return.
In 2023, AI-generated contents is taking over the world. With AI, brands can increase user engagement, provide better performance insights, refine content targeting, reduce marketing costs, and lead to higher ROI.
The earlier businesses start using AI for social media marketing, the earlier they will see a return on their investment. More and more companies are achieving success in social media marketing and marketing through the use of AI.
Here are the examples from Coca-Cola and Nike:
“Coca-Cola says it has already identified several marketing use cases for OpenAI’s artificial intelligence tech and is set to start experimenting,” reports The Grocer.
After use AI in marketing, In the area of its business most targeted by consumer personalization, “NIKE Direct grew 30% [in Fiscal 2021] on a currency-neutral basis, driven by 60% growth in Digital,” the company writes in its 2021.
Then, This article will introduce 7 AI tools which can provide you some support in social media marketing.
HeyGen - # 1 Social Media Marketing Tool & AI Video Generation for Social Media
HeyGen is a commercial AI video production software that allows businesses to create professional social media marketing videos at a low cost and in a shorter time frame.
With HeyGen's AI avatar video creation feature, social media marketers can choose a suitable presenter from 100+ avatars and have them speak using the first level of Lip Sync just by providing text.
Use Case
Helping you make professional video for:
- Making introduction of the front page of your website
- Product presentations
- Corporate culture
- Sending personalized videos via email to different customers
- Create videos from articles or blog posts using avatars and templates
- Save time with pre-made templates that offer various elements and background options
- Customize your videos by adding music and making updates to your designs
- Produce engaging and interactive video content without the need for expensive equipment or a crew
Hootsuite is an all-in-one social media marketing platform that enables you to handle multiple networks, establish brand pages and accounts, upload content, plan posts, and monitor performance.
With Hootsuite, you can create an unlimited number of profiles under one plan and set custom posting times for each profile. Its analytics dashboard provides over 200 metrics for measuring social results, which can be exported as Excel, PowerPoint, PDF, and CSV files for your social media marketing. Hootsuite also offers a mobile app for Android. It has a free version that includes 3 social profiles and 10,000 page views per month, and paid plans for unlimited social profiles and access to analytics data.
Benefits:
- Centralized management of multiple social media accounts
- Time-saving features such as scheduling and auto-posting
- Integration with other tools and apps
- Customizable analytics and reporting
- Collaboration and team management features
- Enhanced security and compliance
- Cost-effective pricing plans.
Hootsuite Pricing:
Hootsuite's premium tier is perfect for small to medium businesses that require advanced scheduling and social media analytics tools. The free plan includes one user, three social profiles, and 30 planned updates. For more advanced features, professional plans begin at 39 per month(paid yearly)and include one user,ten social profiles,and unlimited scheduling. For teams,subscriptions started 129 per month (billed annually).
With Lately, a social media marketing software powered by AI, you can now produce stunning social media posts from your content at an affordable price. This cutting-edge solution offers the ability to handle blogs, videos, podcasts, and articles, and publish them across multiple accounts, making it a top-notch tool in social media marketing.
Here are some use cases of Lately:
- Content calendar management: Plan, organize, and keep track of your content creation and publishing schedule in one place.
- Marketing automation: Automate repetitive tasks, such as posting content and replying to comments, freeing up time for more strategic activities.
- Data export capabilities: Export data on your social media performance and use it to make informed decisions on your social media strategy.
- Social media monitoring: Monitor your brand's social media presence and receive notifications of any mentions, comments, or messages.
- Keyword tracking: Track relevant keywords to your business and receive notifications when they are mentioned on social media.
- Scheduling options: Schedule posts in advance, ensuring that your content is consistently published even when you are away from your desk.
Brandwatch is a comprehensive social suite that facilitates social media marketing through various solutions. Its functionalities include content and interaction management, providing a holistic overview of social efforts, and employing automation and AI to save time. In addition, the suite includes features such as monitoring and listening, collecting data from various sources like Twitter, Reddit, and Tumblr, as well as specialized products for social listening, brand monitoring, and analytics with intuitive reports. The platform is continuously updated and offers a reliable listening and monitoring toolkit, making it an ideal choice for social media marketing.
Use case:
- Unify content management: Schedule, edit, preview, and publish all your organic and paid content in one place, across regions, reducing silos and saving time.
- Engage with your audience: Manage cross-channel conversations in a customizable inbox and maintain a responsive, aligned brand voice.
- Monitor industry trends: Conduct research and implement strategies to reach more of your target audience and grow your brand.
- Track performance: Measure performance across networks and benchmark against competitors with easily customizable dashboards.
Content Studio is an all-in-one social media marketing tool designed for agencies, brands, and marketers. With its simple and powerful interface, users can easily create engaging social media posts in no time.
The platform offers a lot of features to help users save time and overcome writer's block, including AI-generated captions and images, pre-made templates for Tweets and Instagram captions, and a content rewriting tool.
One standout feature of Content Studio is the ability to create high-quality images for social media posts by simply providing textual descriptions to the AI bot. This feature alone can save users a significant amount of time and effort in content creation, which makes it’s a good choice of social media marketing.
Audiense is a social media marketing tool that offers deep audience insights and marketing tools for engaging experiences. It provides audience intelligence, Twitter marketing, social media monitoring and analytics, and an all-in-one solution for social media success.
Here are some use cases:
- Twitter Marketing: Create and manage effective campaigns with features like scheduling tweets, analyzing performance, and targeting followers.
- Audience Intelligence: Gain insights on your target audience, including demographics, interests, and behavior, to inform your social media strategy.
- Social Media Monitoring & Analytics: Monitor and analyze your brand's social media presence and track competitor activity.
- Segmented Reports: Analyze data with two segmentation methods for a deeper understanding of your audience and campaigns.
- Community Analytics: Gain a comprehensive view of your social media community with basic and advanced analytics.
- Twitter Engagement Tools: Improve Twitter engagement and interaction with features like automated direct messaging and Twitter community search.
Digital First AI is an all-in-one social media marketing and marketing platform that leverages the power of AI to help businesses streamline their marketing efforts and see better results. The platform comes loaded with some really useful features, including:
- A marketing funnel that walks businesses through every stage of the social media marketing process
- A massive tactics library with over 1000 tactics
- An AI copywriting feature that generates high-quality, personalized content
- An AI image generator for creating professional graphics
- A team collaboration feature so everyone can work together and keep an eye on progress
Use cases for the platform include:
- Business model canvases for mapping out business models and prioritizing marketing goals
- Custom-made marketing strategies for social media, including managing sales and marketing funnels and selecting necessary tasks to make products stand out
- Defining customer journeys with tactical flow, planning and defining the flow between tactics and funnel stages, and easily executing tactics by clicking on them
- AI content generation for social media, with automatic content generation for any part of the funnel, available in 25 different languages, and creating content for various digital formats and frameworks
- AI graphic generator for creating graphics ready for all social media channels, with effortless graphic creation in less than 15 clicks
Conclusion
In today's digital age, social media has become an integral part of any business's marketing strategy. With the help of AI-powered tools, social media marketing has become more efficient and effective than ever before. These tools can help businesses create engaging content, manage multiple social media accounts, analyze performance metrics, and much more.
The top 7 AI tools for social media marketing that we have discussed in this article are HeyGen, Hootsuite, Lately, Brandwatch, Content Studio, Audience, and Digital First AI. Each of these tools offers unique features that can help businesses achieve their social media marketing goals and reach their target audience.
With AI-generated content taking over the world, businesses that embrace AI-powered social media marketing tools will have a competitive advantage over those that don't. By using these tools, businesses can save time, reduce costs, and achieve higher ROI. So, if you haven't already, it's time to start exploring the world of AI-powered social media marketing and take your business to the next level.
Frequently Asked Questions
What are some AI tools for social media marketing?
Some AI tools for social media marketing are HeyGen, Hootsuite, Lately, Brandwatch, and more. They can provide support in video production, social media management, post generation, content monitoring, and analytics.
What are the challenges that businesses face in marketing, and how can AI help in social media marketing?
One of the most significant challenges for businesses is to identify their target customers and promote their products effectively, even after spending money on advertising. However, in 2023, AI-generated content is increasingly taking over the world, offering brands a host of benefits for social media marketing. AI can lead to higher ROI, increase user engagement, provide better performance insights, and refine content targeting.
Can AI do social media marketing?
AI can develop and optimize social media ads, including copy that resonates with audiences and is optimized for clicks and conversions through predictive technology.
