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Instagram Guide: What's the difference between Instagram Feed and Story?

April 19, 2023


If you're like most people, you probably have a love-hate relationship with Instagram. On one hand, it's a great way to stay connected with friends and see what everyone is up to. But on the other hand, it can be a huge amount of time sucks. And let's be honest, sometimes those perfectly curated feeds can make us feel a little inadequate.

But there are ways to use Instagram more efficiently and even enjoy it more! In this guide, we'll show you the difference between Instagram Feed and Story so that you can better utilize both features. And learn some tools like HeyGen, Animoto, and Invideo to create your Instagram videos easier! Trust us – once you learn how to use them correctly, they can both be incredibly powerful tools for marketing and content creation. So let's get started!

What's the difference between Instagram Feed and Story?

Instagram Feed

An Instagram Feed is an interface you see when using Instagram on the app or website.

It displays images and videos shared by the accounts that you are following. Each time someone you follow posts something to their account, it will appear in your feed chronologically - simply scroll down to view all new content posted by your followed accounts.

With a great variety of content being posted across millions of users, there's no doubt that Instagram Feed offers something for everyone!

Instagram Story

Instagram Stories are a great way to share photos, videos, and thoughts with your friends.

Unlike Instagram feed, it is an interactive slideshow feature on Instagram that allows you to share moments throughout the day without permanently posting them to your profile. An Instagram Story can include both images and videos up to 15 seconds long.

Once posted, an Instagram story stays alive for 24 hours, giving everyone a chance to interact with it, making it perfect for sharing short snippets of life before disappearing into the digital environment.

Instagram feed Instagram story
Perdurable: posts stay in your profile forever Fleeting: stories only existed for 24h
Prepared: Feeds are usually planned to be shared Off-the-cuff: Stories are usually shared at the moment
Can be discovered: posts can be discovered by new audiences Available for friends: stories can be set to be available only to close friends

What kind of post is best for each situation?

Finding the perfect post for your Instagram feed and Instagram story can be tricky - but don't worry, I'm here to help!

Utilization of Instagram feed

Posting an image or video on your Instagram feed allows you the opportunity to really showcase the services or products you offer. So post some compelling ad videos or explanation videos that will stay in your account to attract new fans and new customers.

Utilization of Instagram story

For Instagram stories, try using fun video ideas that give users a ‘behind-the-scenes’ look into what goes on behind the scenes for your business, as well as show customers how their purchase helps create positive change in some way.

Instagram video ideas

Both Instagram feeds and Instagram stories also allow you to engage with customers and make them feel valued. So get creative and be unique; if you need inspiration, there are plenty of great ideas out there!

1. Social Media Marketing Strategy Searching
2. Jewelry Selling Ads

Create an Instagram video with HeyGen

If you're looking to add some variety and spice up your Instagram posts, why not give creating an Instagram video a try?

HeyGen - Instagram video maker

With HeyGen, you don't need any editing expertise or expensive equipment to create beautiful online videos. And, it's super easy to use!

  • Step 1 Start with a social media video template from HeyGen's template library.
  • Step 2 Choose from 100+ avatars covering different clothes, ethnicities, ages, and poses.
  • Step 3 Type your script and select a voice to let HeyGen convert your text to speech.
  • Step 4 Customize the video content by adding text, images, or music from the element library.
  • Step 5 Submit the video and just wait a few seconds to get your well-designed video.

Whether it's an Instagram feed or an Instagram story video, just pick one of the great video templates we offer and add text, images, colors, and more. We also offer some AI avatars so that you can choose one as your spokesperson. Your viewers will love following along as your stories come to life in this engaging format.

So what are you waiting for? Why not experiment with Instagram videos and see how they can help your followers view your content in a whole new way? Follow us today to get started!


To sum it up, there are two types of posts you can make on Instagram: Instagram Feeds and Instagram Stories. Instagram Feeds are typically more permanent and feature images or videos shared with all or select followers. Instagram Stories are more transient and great for sharing updates with friends at the moment. You may decide to use one post type over the other depending on the situation, but try experimenting with both for maximum reach.

Of course, making a story is even better when you choose HeyGen - it's easy to create beautiful videos for your stories quickly and easily! Don't forget to have fun with your stories and use them to share special moments - after all, that's what friends are for! So what are you waiting for? Start getting creative with your Instagram post types today!