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Tips to Create How-to Explainer Videos

Nick WarnerWritten byNick Warner
Last UpdatedSeptember 24, 2025
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Create AI videos with 230+ avatars in 140+ languages.
Summary

Learn how to create effective explainer videos with top tools like HeyGen. Discover essential tips and features to enhance your tutorial and product demonstration videos.

Create Informative How-to Explainer Videos

Are you looking to create how-to explainer videos that are both informative and engaging? Using explainer video software like an AI tool is one of the most productive and efficient ways to produce tutorial videos. In this tech-savvy world, you can save a lot of time and money by using explainer video software to create your demo videos. You can create explainer videos without editing experience, as AI tools can generate engaging videos.

Create Explainer Video Now

Developing how-to explainer videos is not just about showcasing a product or service. It is about delivering value to your viewers by solving their problems and answering their questions. An effective way to engage an audience is by creating a narrative that connects with them emotionally and keeps them invested in what you have to offer, emphasizing the importance of narrative in education.

What Makes a Good Explainer Video

Creating great explainer videos can be simple. Following a few easy tips can produce high-quality, informative tutorial videos that will engage your audience and keep them coming back for more.

Visual content improves information retention, making visual storytelling a crucial component of explainer videos. People tend to remember visual content more than text alone. Therefore, integrating visual elements can significantly enhance understanding and retention.

Explainer video software can offer various functionalities that make video creation not only easier but also more innovative. For instance, some tools provide built-in templates, allowing creators to focus more on content rather than design. You can also explore the creating personalized video content at scale as a revolutionary way to reach broader audiences.

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Tips to Get Started with How-to Explainer Videos:

  • Keep it short and sweet.
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  • How-to videos should be concise and to the point. No one wants to waste 20 minutes watching a video when they can learn the same thing in two minutes.
  • Start with a powerful hook.
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  • The initial seconds of your video are critical in grabbing your viewer's attention. Start with something shocking, unexpected, or humorous to grab their attention.
  • Tell a story.
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  • Viewers are naturally drawn to stories, so if you can craft your video around one, do it! A well-told story will make your brand more relatable and memorable to viewers.
  • Use engaging visuals.
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  • In addition to a strong hook, you'll need to keep your viewers engaged throughout your demo video. Use compelling visuals like captivating images, on-screen text, and Kinetic Typography to keep them hooked.
  • Add an AI presenter.
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  • Adding an AI presenter to your video is a great way to engage viewers and add a touch of professionalism. Be sure to choose a voice that best represents your brand and fits the tone of your demo video.
  • End with a call to action.
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  • Your tutorial video should have a purpose. Whatever your goal is, include a call to action (CTA) at the end of your demo video, unlocking the potential of AI video avatars to enhance viewer engagement.

Given the importance of first impressions, your hook must appeal to the senses and stir curiosity. Whether by using startling facts, humor, or emotional appeal, you need to convince viewers to stay with you.

Top Tools for Creating How-to Videos

There are numerous online tools to create amazing explainer videos. But which ones are the best? Here are three of our favorites:

#1 HeyGen - AI Explainer Video Maker

When you're looking for the best online tools to help you create explainer videos, there's no better option than HeyGen. This demo-building software makes creating and editing explainer videos easy so that you can get the desired results. You can create videos using various templates and options to customize your video needs. It showcases the power of AI video avatars to revolutionize video content creation.

Features of This Explainer Video Software

  1. HeyGen provides an all-in-one video creation platform, so you can easily create and edit your videos from start to finish.
  2. With HeyGen, you can use a digital presenter to explain your ideas and concepts clearly and concisely. It is a great way to engage your audience and ensure they understand your message.
  3. HeyGen text-to-speech feature allows you to add narration to your videos easily. It is a great way to keep your audience engaged and ensure they don't miss any important information.
  4. HeyGen PowerPoint and PDF to-video features make it easy to convert your presentations and documents into engaging videos. It is a great way to share your ideas with a broader audience and get more people interested in your work.
  5. HeyGen whiteboard canvas make creating engaging and informative videos easy. It is a great way to engage your audience and ensure they understand your message.
  6. HeyGen simple interface makes it easy to use, even if you don't have any prior design experience. It means you can create great tutorial videos without spending much time or money on design.
    Try HeyGen Now

You May Also Like: 10 Rules of Designing Professional Presentation

#2 Camtasia - Screen Recording Tool for How-to Videos

Camtasia is a screen recording tool that can create high-quality how-to video tutorials, product demonstrations, and other types of video content. It's a powerful tool that can capture anything on your screen, including your entire desktop or a specific application window.

Features of This Video Presentation Software

  1. You can use Camtasia's video editing tools to add titles, annotations, callouts, transitions, and other effects to your tutorial video.
  2. You can use Camtasia quizzing and engagement features to interact with your viewers and keep them engaged with your explainer video.
  3. You can export your videos to popular video formats or upload them to YouTube or Vimeo.

#3 Remove.Bg - Image Background Remover Tool

Remove.bg is the best background remover tool. This tool can help remove any unwanted background from your photos with a few clicks. It is easy to use and even supports batch processing, so you can remove backgrounds from multiple photos simultaneously. In addition, the tool comes with a wide range of features that can help you achieve the perfect results.

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Key Features of This Background Remover Tool

  1. The tool has an easy-to-use interface that makes it suitable for beginners.
  2. You can remove backgrounds from multiple photos at once, which saves you a lot of time.
  3. The tool supports different file formats so that you can use it with almost any type of photo.
  4. The tool produces high-quality results that rival even the best professional Photoshop tools.
    Create How-to Videos Now

Industry Trends and Expert Opinions

The field of explainer videos is evolving rapidly. With advancements in AI and machine learning, creating videos has never been easier or more interactive. Utilizing features like AI presenters and interactive graphics can make your tutorial videos stand out.

Businesses seek innovative ways to deliver content, using videos for brand storytelling, training sessions, and public relations. Keeping up with these trends can help you make more informed decisions when choosing explainer video software and tutorial methods.

The Bottom Line

In conclusion, creating explainer videos is not as difficult as it may seem. heygen.com got your back. With this AI explainer video maker, you can create great explainer videos without being a professional. With creativity and basic video editing skills, anyone can create an engaging and informative explainer video using HeyGen. By using the tips mentioned in this article, you can create a how-to video on HeyGen - the best AI explainer video web app that will be sure to engage and educate your viewers.

You may also like: Top 10 authoring tools list for online educators

Sign up on HeyGen to start creating your own videos for free today!

About

Nick Warner is Head of Creator Growth at HeyGen, where he helps creators and brands scale their content with AI video tools. He writes about AI, video technology, and how creators can use these tools to tell better stories and reach wider audiences.

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