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6 Video Marketing Strategies to Increase Website Traffic

Patrick Elder
April 20, 2023

Are you looking to increase your website traffic? Video marketing is one of the most effective ways to do so, as it enables businesses to reach their target audiences more quickly and efficiently than ever before. This article discusses six strategies businesses can use to leverage the power of video content for increased website visits.

1. Entertaining

First, focus on creating entertaining content. Videos that are interesting and engaging will be more likely to be watched and shared by users. Therefore, when crafting videos, consider aspects such as story-telling, humor, visuals, and music to make them stand out from the crowd.

2. SEO

Second, optimize videos for search engines by including relevant keywords in titles and descriptions – this can help boost visibility on platforms such as Google or YouTube. Additionally, customers searching for a particular topic may encounter your video if you incorporate relevant keywords into its description.

3. Social Media

Thirdly, social media platforms are an invaluable asset when it comes to promoting video content. Platforms such as Facebook, Twitter, Instagram and TikTok offer huge potential for reaching target audiences quickly at scale. Furthermore, user generated content (UGC) – when customers share your brand’s videos – is highly beneficial in terms of increasing viewership and engagement with videos.

4. Informative

Fourthly, craft valuable and informative content that provides added value to viewers – people are more likely to watch and share videos if they find them useful or educational. Additionally, information-rich explainers or how-to videos work well in helping educate consumers about a product or service offering whilst also positioning your brand as an industry expert on the topic.

5. CTA

Fifthly, don’t forget about calls-to-action (CTAs). Incorporating CTAs into videos can significantly enhance its performance by encouraging viewers to take an action such as visiting the website or subscribing to a newsletter – all of which helps convert customers into leads.

6. Metrics

Finally, tracking key metrics after launching a campaign is essential in order to measure success rates among different types of videos being produced. Parameters such as views, likes/dislikes, comments, shares, etc., give great insight into what works best in terms of audience engagement. Meanwhile, conversion metrics like time spent on page/video provide further insight into the effectiveness of each video campaign compared with another one running alongside it.

There are various ways businesses can leverage video marketing for increased website traffic. By crafting entertaining yet informative content optimized for search engines and then taking advantage of social media platforms coupled with calls-to-action (CTAs) businesses can maximize potential ROI from their campaigns whilst also gaining invaluable insights about customer behavior that can help shape future marketing strategies for greater success!