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The Ultimate Guide to Video Marketing using Social Media

Patrick Elder
April 20, 2023


Video creation is important to capture audience attention on Twitter posts for several reasons.

Firstly, video content is more engaging than text or image-based content because videos can capture the viewer's attention, convey emotions and personality, and provide a more immersive experience.

Secondly, Twitter's algorithm prioritizes video content in users' feeds. This means that posting a video on Twitter may have a better chance of reaching a larger audience than a text or image-based post.

Thirdly, video content can effectively convey complex messages or ideas. With video, you can use visuals, sound, and movement to help explain your message in a way that might be difficult to achieve with text or images alone.

Finally, video content is becoming increasingly popular on social media platforms, and Twitter is no exception. By creating video content, you can tap into a growing audience of video-loving Twitter users that will help you increase your brand awareness, reach, and engagement on the platform.


Video creation is essential for brands with a YouTube channel because YouTube is a video-centric platform. Here are a few reasons why video creation is important for brands on YouTube:

  1. Increased engagement: Video content tends to be more engaging than other forms of content. By creating videos, brands can capture their audience's attention, keep them engaged for extended periods, and ultimately build stronger relationships with their viewers based on trust.
  2. Improved brand awareness: YouTube is one of the largest search engines in the world, and brands that create videos have the opportunity to reach a large and diverse audience. By creating high-quality videos optimized for search (SEO), brands can increase their visibility and overall brand awareness.
  3. Demonstrating expertise: Brands that create videos on YouTube can showcase their expertise in their industry or niche. By providing valuable information to customers, sharing insights, and offering advice, brands can build trust with their viewers and position themselves as thought leaders in their space.
  4. Driving traffic and conversions: Videos can effectively drive traffic to a brand's website, social media channels, or other online properties. By including a call-to-action in their videos and providing viewers with valuable information, brands can encourage them to take action and ultimately drive conversions/sales.

Overall, video creation is vital for brands on YouTube because it can help them build relationships with their audience, increase their visibility, demonstrate their expertise, and drive traffic and conversions. Subscribe to the HeyGen official YouTube channel for the latest releases and tutorials.

Instagram (Reels, Stories, Lives)

Video is essential for businesses on Instagram for several reasons:

  1. Increased engagement: Instagram is a highly visual platform, and video content can be incredibly engaging. Videos can help businesses capture their audience's attention, convey their brand's personality, and create a more immersive experience for viewers.
  2. Improved reach: Instagram's algorithm prioritizes video content in users' feeds. This means businesses that create videos may have a better chance of reaching a larger audience than those that only post images or text. Suppose you've been a long-time user of Instagram. In this case, you will have noticed the most recent push to have content creators create Reels, prioritizing that over all other ways of sharing content on their platform (to capture the TikTok audience.)
  3. Flexibility: Instagram supports various video formats, including short-form videos, reels, stories, and live videos giving businesses the flexibility to create different types of videos to suit their customer's needs and goals.
  4. Showcasing products and services: Video can be an effective way for businesses to showcase their products or services in action. By demonstrating the benefits of their offerings through video, companies can increase interest and drive sales.
  5. Storytelling: Video can be a powerful tool for storytelling. Businesses can create deeper connections with their audience and build brand loyalty by using video to tell stories about their brand, customers, or community.

Overall, video is vital for businesses on Instagram because it can help them increase engagement, improve their reach, showcase their products or services, tell stories, and create a more immersive visual experience for their audience.


Facebook marketing is legendary and leveraging videos to market your business is essential to that success. Here are some of the reasons your business should be incorporating video using the Facebook platform: 

  1. Improved reach: Facebook has a large and diverse audience, and video can effectively reach different audience segments. Businesses can increase their reach and visibility on the platform by creating videos optimized for different demographics or interests.
  2. Brand building: Video can be a powerful tool for building brand awareness and creating emotional connections with an audience. By telling stories, showcasing company culture, or highlighting customer testimonials through video, businesses can develop deeper relationships with their audience and improve their brand reputation.
  3. Sales and conversions: A video is an effective tool for driving sales and conversions. By creating product demos, showcasing features, and benefits, or offering promotions through video, businesses can encourage their audience to take action and ultimately drive revenue.
  4. Flexibility: Facebook supports various video formats, including live video, short-form videos, and long-form videos. Giving businesses the flexibility to create different types of videos to suit their needs and goals.

All of the above points will lead to increased engagement which is the pinnacle of success for a business. Engagement equals trust, and trusted brands increase sales. 


Suppose your business is trying to attract a younger audience. In that case, creating interesting, engaging content on TikTok will be crucial to your success. 

Below are some steps your business can take to increase sales with video on TikTok:

  1. Identify your target audience: Before creating videos, you must identify your target audience on TikTok to create content that resonates with your younger customers and increases their chances of engaging with your content.
  2. Create engaging and authentic content: TikTok is a platform that values authenticity and creativity. To increase sales, your business should create exciting content that showcases your products in a creative and entertaining way. Add music, special effects, and filters to make your videos more engaging and memorable.
  3. Include a strong call-to-action: Your videos should include a clear call-to-action (CTA) to drive sales. For example, you could direct viewers to your website, encourage them to follow your account, or provide a unique discount code to use when they make a purchase.
  4. Utilize influencers: Influencers can be a powerful tool for promoting your products on TikTok. Influencer marketing is another way to effectively showcase your brand and products, allowing you to work with influencers to create content that authentically showcases your products. Side note: For influencer marketing/videos to be successful, make sure that the content creators align with your business goals and set achievable deliverables. 
  5. Measure and optimize: Measuring your results and optimizing your content is important. Use TikTok's analytics tools to track views, engagement, and conversions. Based on your results, adjust your content strategy to improve performance.

Overall, creating engaging and authentic content, including a clear call-to-action, utilizing influencers, and measuring and optimizing your results can help increase sales with video on TikTok.


While Reddit is not a traditional video-focused platform, there are still ways to use video to increase business sales. Here are some steps you can take:

  1. Identify relevant subreddits: Reddit comprises thousands of niche communities, or subreddits, focused on specific topics. Identify subreddits relevant to your business and where your target audience is active.
  2. Create helpful and informative videos: Create videos that provide value or solve problems for your target audience. For example, if you sell kitchen products, you could create videos that showcase cooking tips or kitchen hacks. Adding value to the community is crucial rather than just promoting your products.
  3. Be transparent: Redditors are a savvy group, and they can easily spot marketing tactics. Be transparent about your intentions and avoid coming across as a hard-core sales pitch.


Pinterest is a highly visual platform that allows businesses to showcase their products and services through images and videos. Here are some steps your business can take to increase sales using video on Pinterest:

  1. Create eye-catching videos: Pinterest users are highly visual, so creating videos that capture their attention is essential. Use high-quality images and footage, and include text overlays or captions to make your videos more engaging.
  2. Optimize video descriptions: To ensure your videos appear in relevant search results on Pinterest, optimize your video descriptions with relevant keywords and hashtags.
  3. Showcase your products in action: Use video to showcase your products or services in action. For example, you could create how-to videos, product demos, or customer testimonials to highlight the features and benefits of your offerings.
  4. Create video ads: Pinterest offers a variety of ad formats, including video ads. These ads can target specific audiences based on their interests and behaviors, making them a powerful tool for driving sales and conversions.
  5. Collaborate with influencers: Partnering with influencers with thousands of followers on Pinterest can help you reach new audiences and increase sales. Work with influencers to create videos that showcase your products in an authentic setting highlighting the product and sharing the value proposition. 

As you can see, there are many ways to increase sales, engagement, and brand awareness using various social media platforms. If you need help determining where to begin and how to create a business video, head over to our website and look at our page dedicated to the process that will show you how to create marketing videos 10x easier using AI technology. HeyGen technology was designed to be fast, cost-efficient, and easy. Try it out for free today!