HeyGen raised $60M in funding
Read More
Blogs /  

How to Create Exceptional AI Explainer Videos

May 16, 2023

Are you struggling to create engaging and effective explainer videos for your products? Do you find it challenging to hire professional video production teams and actors or rent a video shooting studio? If you answered yes, then HeyGen is the solution for you.

In this article, we'll explore the purpose of explainer videos and provide a step-by-step guide on creating amazing AI explainer videos using HeyGen.

What is an explainer video?

An explainer video is brief, engaging marketing content that explains a product, service, or idea. These videos are created to be easy to understand and captivating, making them an excellent way to grab the audience's attention.

What is the purpose of an explainer video?

The primary goal of an explanation video is to aid the audience in comprehending a product, service, or concept more effectively. These videos are frequently utilized in marketing efforts to draw in potential customers and inform them of the product or service's advantages. They can also be utilized for internal communications, training, and educational purposes.

How to make an explainer video (step-by-step guide)

Step 1: Identify the video type

Consider the preferences of your audience when choosing a format for your video. Would they prefer a quirky animated video or a more traditional, strict format?

Step 2: Write the script

The script of your video is just as important as the visuals. If it doesn't tell a captivating story, your audience won't respond as you need them to.

What to include when you write:

1. Identify the problem or pain point

Identify the problem or pain point that your target audience is experiencing. This will help your audience relate to your video and interest them in learning more.

2. Present your solution

Once you have identified the problem, present your solution. Highlight the unique features of your solution that make it better than others, and be specific.

3. Include a call-to-action

After presenting the problem and solution, include a call to action. Be clear and concise in your CTA to make it easy for your audience to take action. If you find it challenging to create engaging and effective explainer videos for your products, HeyGen is the solution for you.

Step 3: Create the video

With HeyGen, you don't need any technical skills or expertise to create explainer videos. HeyGen provides a text-to-spokesperson video feature that allows you to select a talking avatar of your choice or create your custom avatars. The tool will convert your text into a spokesperson video quickly and easily.

If you are planning to use Heygen, an AI video generator, here are the steps to follow:

1. Choose an AI avatar or create your own

You can either choose from a range of pre-made avatars or upload an image to create your custom avatar. The avatar will narrate and appear in your generated video.

2. Type in your script

Write out the script for your avatar, including the text you want the avatar to speak. The avatar will lip-sync and narrate this script in the generated video.

3. Choose the required language, accent

Select the language, accent, and tone of voice for your avatar. You can choose from various languages like English, French, Spanish, etc., and accents such as American English, British English, etc.

4. Add any visual elements, images, music

You can include additional visuals like images, shapes, props, or background music that you want to add to your video. These other elements will provide context and enrich your video.

5. Review, adjust, and generate the video

After completing all the previously mentioned steps, it's time to: review your script, avatar, visuals, and all other options to ensure everything is as per your liking. Make any necessary adjustments, and then generate your video! Your custom AI video will be produced in just a few minutes.

Tip: Additionally, HeyGen offers a range of explainer video templates that resemble PowerPoint styles. You can use these templates as a foundation to design all the visual and text content based on each message you want to convey.

Step 4: Promote

Distributing your video on platforms like YouTube and promoting it through social media or a video newsletter can help you reach a broader audience. To maximize the impact of your video, consider utilizing targeted distribution channels to promote it. This can help you capture the interest of your target audience and encourage engagement. So, what are you waiting for? It's time to share your masterpiece!

You may be also like: Top 7 AI Tools for Social Media Marketing

Are you prepared to begin creating your own explainer videos?

Explainer videos are an effective tool for improving your audience's understanding of your product, service, or idea. By following the step-by-step guide and using HeyGen, you can create amazing AI explainer videos quickly and easily without spending a fortune on video production. So try HeyGen today and see for yourself how easy and professional it can make your explainer video content look.