HeyGen para L&D: la guía definitiva para empezar con videos de IA

Bienvenido a tu guía rápida de videos de L&D con IA

¿Quieres crear más contenido en video pero sientes que algo te detiene?

limitado por el tiempo, el presupuesto o los recursos de producción? No eres la única persona. La buena noticia es que, con HeyGen, puedes crear, traducir y adaptar videos que se ven incluso mejor que las producciones tradicionales, a una fracción del costo y del tiempo.

This guide is built for learning professionals, instructional designers, and training content creators ready to elevate with AI video. You’ll learn how to go from concept to course, creating high-quality, scalable content without needing cameras, studios, or on-screen talent.

Principales casos de uso: cómo los profesionales del aprendizaje están usando HeyGen

HeyGen es más que una herramienta de video. Es un motor creativo diseñado para profesionales del aprendizaje que necesitan moverse rápido, escalar contenido y generar resultados sin sacrificar la calidad. Desde cursos hasta videos de capacitación multilingües, así es como los profesionales del aprendizaje en todas las áreas están usando HeyGen para crear videos de alto impacto a gran escala.

Por qué el video es clave en L&D hoy en día

• Medio #1 para aumentar el compromiso de los estudiantes y la retención de conocimiento es el video
• 83% de las personas encuestadas prefieren ver video en lugar de audio o texto
• 40-60% reductions in learning time can be achieved with video, as learners absorb information more efficiently through visual and auditory cues.
• 95% information retention when learners watch a video vs. 10% when reading text (Insivia)

El reto

• Las actualizaciones frecuentes exigen ediciones de video rápidas y sencillas a medida que las políticas, los procesos y las industrias evolucionan
• El ancho de banda limitado y las necesidades globales de idioma o accesibilidad ponen bajo presión la capacidad de producción
• Externalizar es costoso y lento, especialmente para contenido complejo como el de cumplimiento o seguridad

What AI Video Unlocks

Ahorro de costos

€1,000 ahorrados por minuto de contenido de capacitación por Sibelco

80% menos en costos de producción y 50% tiempos de entrega más rápidos en Simulations Software

Velocidad

5X increase in educational video production speed at financial services leader Equity Trust

Escalabilidad

80-90% de tasa de finalización promedio en los videos de capacitación para clientes y socios en Komatsu

Más de 15,000 simulaciones en vivo de entrenamiento de ventas con juego de roles y más de 2,500 horas de capacitación completadas en Copient.ai

Localización

80% de reducción en la traducción de video en costos y 50% de tiempo de producción ahorrado por Würth Group

5X increase increase in return on ad spend across Spanish, French, and German markets at Rosetta Stone

Personalization

Cientos de videos de onboarding que dan la bienvenida a las nuevas personas que se integran por su nombre y en su idioma preferido en Lattice

Crear tu primer video con IA

Introducción

¿Nuevo en el mundo del video o probando HeyGen por primera vez? Tú puedes. En esta sección te guiamos paso a paso para que crees un gran video, rápido.

¿Te gusta aprender en acción?

Pick a video type above to open a ready-made template in HeyGen and follow along as you go.

Not ready to dive in yet?

Sin problema. Échale un ojo rápido a los pasos ahora y regresa al tutorial completo cuando estés listo.

¿Listo para empezar?

Empieza con este recorrido de 2 minutos por el Editor AI Studio de HeyGen y luego vamos a entrar de lleno.

Para más información, visita nuestros tutoriales en video paso a paso:

→ HeyGen Academy: 101

visión general amplia de todas las funciones de HeyGen

→ HeyGen Academy: AI Studio

deeper dive into video editing

Paso 1: configura tu espacio de trabajo de HeyGen para escalar

Los mercadólogos inteligentes no empiezan desde cero cada vez: construyen sistemas que pueden escalar.

With HeyGen, it’s easy to keep your videos on-brand by setting up a Brand Kit to use your fonts, colors, logos and assets automatically.

Solo pega la URL de tu empresa para comenzar o sube tus elementos de marca manualmente.

In a hurry? No problem. You can always come back and finish this step later.

Tip pro

Once your Brand Kit is armed with your brand’s colors, you can easily update most HeyGen Templates to match. Just swap in your colors so every video stays on-brand.

Paso 2: define tu estrategia

Before creating your video, take a step back to clarify your learning strategy, especially if this video is part of a larger course or training sequence. Define the objective of this particular video, who the learners are, how the video will be delivered, and how you'll keep learners engaged throughout.

Paso 2: elige el avatar de IA adecuado

Your facilitator sets the learning environment. Choose a ready-made Public Avatar, create a Custom Avatar that fits your organization or subject matter, or for the ultimate personal touch, create your digital twin in minutes with HeyGen’s Hyper Realistic Avatar feature!

HeyGen ofrece varias opciones para crear Custom Avatars. Haz clic en los enlaces de abajo para conocer más detalles.

Tip pro

Usa la función Generating Looks de HeyGen para cambiar la pose, el entorno o la vestimenta de tu avatar usando solo un prompt de texto.

Mejores prácticas: cómo crear el avatar personalizado perfecto

¿Listo para crear un avatar profesional y realista con opciones de personalización ilimitadas? Explora los recursos de abajo para ver consejos, mejores prácticas y un resumen rápido de lo que necesitas para empezar.

Cuando crees un avatar personalizado, recuerda: calidad de entrada = calidad de salida. Entre mejores sean tus fotos, videos y prompts escritos, más realista y pulido será tu avatar.

Todo lo que aparezca en tu video de entrenamiento para el avatar hiperrealista, desde los gestos hasta las expresiones faciales o la entonación de la voz, se verá reflejado en el resultado final.

Tip pro

Use HeyGen’s Generating Looks feature to switch your avatar’s pose, surroundings or attire with nothing but a text prompt.

Objetivo de capacitación

What do you want this video to achieve?

Ejemplos: incorporación de nuevas contrataciones, reforzar los procedimientos de cumplimiento, capacitación para nuevas herramientas o procesos

Perfil del aprendiz

¿Para quién estás creando este video? ¿En qué puesto o equipo están? ¿Cuál es su nivel actual de conocimiento?

Ejemplos: todas las personas empleadas, en su mayoría no técnicas, con poco tiempo y distintos niveles de conocimiento sobre los protocolos de seguridad

Canal principal de distribución

Where will your video be accessed?

Examples: internal LMS, SharePoint, Slack, onboarding email services, company wiki, mobile learning app

Estrategia de engagement

How will you keep learners engaged and improve retention?
Examples: interactive prompts, spaced repetition, relatable scenarios, brief and focused segments to maintain attention and reinforce key takeaways

Tip pro

¿Necesitas una segunda opinión sobre tu estrategia? Ve a ChatGPT, Claude u otra herramienta de tu elección y usa el siguiente prompt:

"Estoy planeando crear un [video de capacitación] sobre [tema o habilidad]. El objetivo es [insertar objetivo de aprendizaje], mi público objetivo es [perfil de la persona que aprende], se entregará por medio de [plataformas o canales], y la estrategia de engagement es: [estrategia de engagement]. ¿Puedes darme tu opinión sobre la efectividad de este plan y sugerirme mejoras?"

Paso 3: escribe tu guion

Tu guion es la base de una experiencia de aprendizaje clara y efectiva. Ya sea que estés creando un tutorial independiente o un módulo dentro de un curso más amplio, un guion bien estructurado asegura claridad, consistencia y que las personas se mantengan enganchadas. Aquí te decimos cómo hacerlo bien:

• Start with context and relevance such as a scenario, question or common challenge to show why the topic matters. This builds motivation and learner buy-in.
• Manténlo estructurado y enfocado, dividiendo el contenido en pasos lógicos, fáciles de seguir y con un ritmo claro y constante.
• Usa un lenguaje sencillo y conversacional, hablando de forma directa y clara con la persona que está aprendiendo. Evita el lenguaje técnico a menos que lo expliques.
• Refuerza los puntos clave y los siguientes pasos terminando con un resumen sencillo, una invitación a reflexionar o aplicar lo aprendido, o una indicación clara del siguiente módulo o recurso.

Tip pro

Want to move faster? Check the following Best Practices page for guidance on using tools like ChatGPT to write your script.

Still not sure where to begin? Here are a few sample outlines for inspiration.

Si estás siguiendo el proceso en HeyGen, estos scripts ya vienen integrados en tu plantilla.

Access templates including these scripts here:

→ Course Video

→ Video de capacitación

→ How To Video

Explore more in-depth script templates and more tips for popular L&D video types

→ Learning Courses

→ How-To Videos

→ Explainer Videos

→ Corporate Training

→ Skills Training

Best Practices: Write Scripts Better and Faster with AI

¿Quieres optimizar tu flujo de trabajo y ahorrarte horas de escritura? Aquí te explicamos cómo usar herramientas como ChatGPT, Claude o Gemini para generar rápidamente guiones claros y enfocados en tus estudiantes para tus videos de capacitación.

Step 1 : Start with a clear prompt

Dile a la IA qué tipo de video de capacitación estás creando, para quién es y qué resultado quieres lograr. Incluye contexto como:

• Objective: what should the learner be able to do or understand?
• Learner profile: who are they (new hire, sales rep, team lead) and what is their baseline knowledge?
• Distribution: where will the video live (LMS, Slack, onboarding flow)?
• Engagement: tono y estilo de entrega preferidos (conversacional, basado en escenarios, instrucción directa)

‎

Prompt de ejemplo:

“Write a 2-minute training script on how to complete expense reports in Workday. The audience is new hires in finance, with no prior Workday experience. The tone should be clear and supportive. This will be delivered by an avatar inside our LMS.”

Paso 2: agrega los puntos clave

Ayuda a la IA a mantenerse precisa y enfocada incluyendo una lista breve de lo que el video debe cubrir

Ejemplo:

• Task or tool being explained
• Key steps or policies
• Common mistakes to avoid
• Any compliance or process notes
• Desired outcome

‎

Prompt de ejemplo:

"Cubre: dónde encontrar la herramienta de gastos en Workday, cómo subir un recibo, cómo enviar para aprobación. Nota: enfatiza el tiempo límite de la política de envío.”

Step 3: Ask for the right format

Let the AI know how the content will be delivered. This affects tone, pacing, and word choice.

Example:

• A spoken script read by an avatar
• Designed for voiceover with on-screen visuals
• Modular, para integrarse en una secuencia de microaprendizaje

‎

Prompt de ejemplo:

"Escribe esto como un guion para un avatar de cabeza parlante, con oraciones cortas y claras, y pausas para resaltar elementos visuales."

Step 4: Review and tweak

Paste your script into HeyGen and use the preview tool to watch it come to life. Then refine as needed. Use follow-up prompts like:

• Make this more concise for a 60-second version.
• Add a question to prompt reflection.
• Usa un lenguaje menos formal y hazlo más conversacional.
• Include an example of a common error and how to fix it.

Best Practices: Creating High Quality Custom AI Voices

HeyGen has a massive library of stock AI-generated voices in over 175 languages, dialects, and emotional tones, but sometimes the perfect video calls for something custom. Below are three ways to create Custom Voices.

Para obtener la mejor calidad de voz, empieza con un buen audio de origen. Aquí te decimos cómo lograr una gran grabación:

• Use a high-quality mic or smartphone, held 6–8" from your mouth

• Graba en un espacio tranquilo y sin ruido

• Habla con claridad, haciendo pausas naturales y mostrando una ligera expresión emocional

• Upload multiple samples with different emotional tones for more versatility (for HeyGen Custom Voice Clones only)

Want to dive in deeper?

→ Guía definitiva para una clonación de voz personalizada hiperrealista

→ Agrega emociones a tu clon de voz personalizada

Best Practices: Prompting Like A Pro

Prompting is the practice of carefully crafting and iterating text instructions (called prompts) used to guide AI tools to create content from scratch such as images, motion, or audio.

Prompting is a powerful skill for any AI video creator. When paired with HeyGen, prompting unlocks countless ways to create high-impact videos where your imagination is your only limitation! Be prepared to test, adapt, and apply prompts in HeyGen to tailor your videos to match your goals.

Prompting Best Practices

Be Specific

The more clearly you describe what you want (tone, look, gesture, emotion) the better the AI can match your vision.

Start with Structure

Use a consistent structure: what, who, where, how. This applies to visuals, voice tone, and motion direction.

Include Context & Intent

Let the AI know the purpose: Is it for a product demo? A social ad? A tutorial? Context helps tailor the result.

Use Descriptive Language

Use adjectives that convey emotion, style, or clarity (e.g., “confident,” “minimalist,” “high energy,” “calm pace”).

Iterate & Refine

Don’t settle for your first try. Small prompt tweaks can lead to dramatically better results in all media types!

Prompting best practices can vary slightly depending on what you’re creating

Explore the resources below to dive deeper into each type and get the most out of your prompts!

• Prompting best practices, common issues and solutions
• Prompting best practices for Generating Looks
• Prompting best practices for adding Motion

Step 5: Create and polish your scenes in AI Studio

Now that your script and avatar are ready, it’s time to bring your message to life in HeyGen’s AI Studio editor where it’s easy to customize, enhance, and polish every part of your video– no editing experience required!

• Design your scenes in minutes using the Brand Kit or Templates you set up in Step 1.
• Reinforce your message with on-screen text or visuals and trigger them to appear/disappear with Animations.
• Browse HeyGen’s stock media library for high-quality b-roll video, royalty-free.
• Use Premium Scene Transitions to give your video a smooth, professional polish.
• Add and customize Captions to make your videos more engaging and accessible.
• Translate your videos to reach global learners, teammates, and audiences.
• Using a SCORM-compliant LMS? Enterprise plan users streamline their workflows with SCORM exports.

Pro Tip

Create and compare multiple versions of your training videos to see what improves engagement, knowledge retention, and learner outcomes.

Ready to edit like a pro?

Visit HeyGen Academy: AI Studio, an in-depth video course covering all of HeyGen’s editing features.

Best Practices: Adjust Pronunciation, Emotions, and Intonations

Need your avatar to sound just right? HeyGen gives you powerful tools to fine-tune voiceovers for natural, accurate delivery that feels true to life.

Want to see it in action?

Watch the HeyGen Academy: AI Studio - Pronunciation module to see these features in action and learn how to use them in your own projects.

Strategies to Scale Your Impact

Whether you’re reaching new markets, testing what works, or tailoring content to different audiences, these advanced best practices and tools will help you scale your impact with precision.

Go Global with Translation

Learn how to translate and localize your videos into 175+ languages and dialects, no dubbing or voice actors required.

Use HeyGen’s Brand Voice feature to maintain consistency in translated videos by customizing how certain words are handled (i.e., brandname pronunciations, forcing or blocking translation for certain terms).

Enterprise and Team plan users can also make edits directly to translated scripts by using our Proofread feature.

Need some inspiration? Check out how Trivago used HeyGen to simultaneously localize TV ads in 30 markets.

Support Change Management with Flexible, Updatable Content

Change is constant and your learning materials need to keep pace. Whether you’re refreshing a full course module or updating a single training video, traditional content production with re-shooting and editing can turn even a small update into a major lift.

With HeyGen, updating videos takes minutes, not days. Swap out scripts, edit text, change visuals, and generate new versions with just a few clicks. No more bottlenecks. Just fast, flexible video that helps your learners adapt as quickly as your organization moves. Learn more about using HeyGen for change management.

Accessibility and Inclusive Learning at Scale

In today’s learning environments, accessibility isn’t optional- it’s essential. Learners bring a wide range of abilities, preferences, and digital literacy levels, and your content needs to reflect that.

Dive into our guide on how to create accessible training videos that meet diverse learner needs for more info on how to easily adapt for visual and auditory accessibility needs, create microlearning modules, and adjust for cultural differences.

Interactive Avatar

Whether you’re delivering compliance training or onboarding new employees, Interactive Avatars transform passive videos into dynamic, two-way learning experiences that boost engagement, personalize content, and drive learner action.

Need some inspiration? Visit our Interactive Avatar demo page and chat with Judy, HeyGen’s 24/7 HR compliance training expert!

Use Case #1: Learning Courses

Whether you’re reaching new markets, testing what works, or tailoring content to different audiences, these advanced best practices and tools will help you scale your impact with precision.

Customer Stories & Examples

Perfect For

Perfect for: Instructional Designers, Learning & Development, HR, Sales Enablement

Best Practices

Break content into modular chunks

Structure your course into short, focused segments, ideally 3-7 minutes each. This supports spaced learning, easier updates, and stronger retention.

Script for clarity, not just content

Write in a conversational tone, simplify complex ideas, and avoid jargon. Use storytelling, analogies, and real-world scenarios to bring your content to life.

Make it visually intentional

Use visuals to enhance your message. Combine avatar presenters with relevant graphics, screen recordings, animations, or b-roll to support different learning styles.

Engage with layered interactivity

Supplement your course with engaging videos prompting reflection, knowledge checks, or follow-up exercises.

Test and refine

Gather and integrate feedback continuously, leveraging HeyGen for easy change management.

Top Features

• Assets: enhance your learning experiences with helpful visuals like screen recordings and graphics that reinforce your message
• Templates: Keep your course’s visual design consistent by using or creating templates to save time and elevate your content
• Generate Looks: use text prompts to adapt your avatar instructor’s outfit, environment, or pose to fit the subject or audience

Ready to level up?

→ Dive in deeper with our Practical Guide for L&D Professionals eBook

→ Visit our step-by-step guide on creating engaging learning courses

Use Case #2: Training & Onboarding

Customer Stories & Examples

Perfect For

Instructional Designers, Learning & Development, Sales Enablement, HR, Compliance, Internal Communications

Best Practices

Start with the essentials

Focus on the information learners need right away such as company values, tools, workflows, or safety protocols. Prioritize clarity and usefulness over completeness in early modules.

Keep it short and targeted

Aim for brief, goal-driven videos (2–5 minutes) that cover one topic at a time. This makes it easier for learners to absorb information and return to specific sections as needed.

Make it welcoming and personal

Use avatars to create a friendly, human-first tone. Personalize with names, roles, or departments where possible to make onboarding feel relevant and tailored.

Design for different attention spans

Use captions, motion, and bold visuals to support comprehension, especially on mobile or when videos are watched with sound off.

Build confidence, not just compliance

Frame content around real situations learners might face. Show how processes and policies help them succeed, not just what they must do.

Plan for updates

Company policies, tools, and org structures evolve. Use HeyGen’s rapid editing tools to quickly update individual scenes or videos without a full reshoot.

Top Features

• Custom Avatars: Give your onboarding a human touch with a digital twin or department-specific presenters to deliver training in a familiar, branded voice.
• Personalized Video: Create personalized videos that greet new hires by name and customize other variables such as department or region to streamline onboarding and boost engagement.
• Brand Kit: Maintain visual brand consistency by setting up a Brand Kit with approved logos, fonts, colors, and assets.

Ready to dive in deeper?

→ Dive in deeper with our Practical Guide for L&D Professionals eBook

→ Visit our step-by-step guides on creating videos for: general training, corporate training, HR onboarding, safety, and compliance.

Use Case #3: Translation & Accessibility

Customer Stories & Examples

Perfect For

Instructional Designers, Communications, Learning & Development, HR, Compliance

Best Practices

Localize for language and culture

Build learner engagement by going the extra mile to offer content in their language and with regionally relevant avatars, accents and visuals.

Support auditory accessibility

by creating multiple versions of your video with captions, subtitles, on-screen text callouts, written transcripts, or adjusting the voice speed for clearer pacing.

Optimize for visual accessibility

by creating an additional version of your video with high contrast palettes, larger fonts, and clean uncluttered visual design.

Create microlearning modules

by breaking longer videos into short, concept-specific sections to make navigation and updates simpler.

Enhance digital literacy

by starting with a guided orientation video for your LMS or at the start of a new course.

Top Features

• Translation: Reach global audiences without ever reshooting by translating or localizing your existing content into different languages or regional accents.
• Brand Glossary: Maintain consistent pronunciation and translation across all your videos
• Public Avatars: Choose from 700+ diverse stock avatars to find the perfect spokesperson for your target region and audience
• Captions: Automatically add captions to any video to increase its accessibility

Pro tip

If your video requires visuals like screen recordings, make sure they align with your script. Start by writing your script, then use the preview button to play the audio while recording your screen in sync with the narration for the best timing.

Ready to dive in deeper?

Check out our guide on creating accessible training videos that meet diverse learner needs.