AI Ad Maker for High-Converting Video Advertisements

Turn a simple script into polished video ads with HeyGen's AI Ad Maker. No cameras, no editing software, and no agency required. Choose a style, paste your text, and launch ads created for any platform.

Smiling older woman in glasses holding and pointing to a jar of Lumière Face Cream.
15,20,50,973Videos generated
12,74,62,666Avatars generated
2,11,95,430Videos translated
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Trusted by millions worldwide to bring their stories to life.
Stylised white car icon on a blue background.Key features

Key features of the AI Ad Maker

Generate dozens of AI video advertisements

Generate dozens of AI video ads from a single prompt. Swap hooks, visuals, and CTAs, then create new variations even more quickly. Produce polished marketing videos, and use performance data to understand how to create winning ads with AI, so every ad video truly earns its place.

Three smartphone screens show a woman in a video, with a play button and 0:41 timer on the center screen, and an 'Apply Now' button on each.

Turn product images into video ads

Skip starting from a blank page. Upload your product photo or paste a page link, and watch it instantly turn into a finished ad with visuals and narration. The image-to-video workflow pulls in your details in real time, so your first draft is ready in just a few minutes.

A man talks about a mountain bike, highlighted by a product link showing the "AeroVeloce Bicycle" for $1,200, with text "These wheels are bulletproof."

AI voiceovers in every language

Give every ad a confident voice without hiring voice-over artists. Type your script and the AI voice generator delivers clear narration in 177+ languages and dialects, with accurate lip-sync and a natural tone. Reuse one message across regions and stay consistent in every market you serve.

Smiling man holding a can of "PRO-FINISH WOOD VARNISH," surrounded by various country flags and the text "Perfect for timeless shine."

UGC video ads featuring an AI avatar

Get the authentic, creator-made feel of UGC ads, without needing a camera, lighting, or crew. Choose a hyper-realistic AI avatar from a diverse range of options, or create a faceless video instead, and your simple text turns into a viral-ready UGC video in just a few minutes.

A smiling woman holding a green drink, with text "Supporting your gut health" displayed on an app-like interface.

Format your ads for each platform

Build once and publish everywhere. Select and export a single ad in square, vertical, and widescreen formats, with B-roll and captions already added for you. The built-in subtitle generator smoothly refines each cut, so your ad appears across your social channels even when the sound is off.

Three video frames displaying different aspect ratios: 9:16, 16:9, and 1:1, each featuring a woman in a unique setting.
Green gift box icon.Use cases

Use cases for AI Ad Maker

Navy, grey and white sneaker with an orange sole, next to a ‘Shop now’ button.

Facebook and Instagram video adverts

Skip the long briefs, shoots, and editors. Just write a short brief for faster ad creation and produce high-performing ads in minutes, then refresh your Facebook or Instagram ad whenever your cost per result starts to increase.

Multiple smartphone screens showing diverse individuals in a video social media feed.

TikTok ad creatives that feel truly native

Slick, overproduced spots usually fall flat on TikTok. Turn a short hook into a native TikTok video to increase engagement, so you can ride trends and keep posting fresh ad creatives without needing a shoot.

Smiling woman presenting an amber-coloured product bottle.

E-commerce and product launch adverts

Shooting every product is slow and expensive. Create AI product ads from a static ad or product photo, then publish a polished product video that highlights key benefits across your entire e-commerce catalogue.

A 3x3 grid of nine diverse images, including portraits of people, puppets, pixel art, and an anthropomorphic bulldog.

Seasonal promotional video ad campaigns

Sales windows move fast, and production cannot keep up. Paste your offer and create a promo video in minutes, with no designer and no studio, so every flash sale goes live on time.

Smiling woman holding a phone beside the Instagram logo.

Retargeting ads designed to drive conversions

Generic retargeting ads often get ignored. Use the Instagram ad maker to customise messages on an easy-to-use canvas for each audience, then refresh them every week to improve conversions and bring back shoppers who dropped off.

Collage of diverse portraits, including a smiling woman, a blonde woman, and an older man.

Reels and short-form video adverts

Short-form content needs a steady stream of clips that most teams cannot maintain. The reel generator turns ideas into ready-to-post vertical ads with real-time edits, so you stay consistent across Reels and Shorts.

Blurred white document icon with a play button on a light blue background.How it works

How the AI Ad Maker tool works

Create a video ad in four simple steps, moving from a rough idea to a polished, platform-ready advertisement.

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Choose your format

Choose an ad style, aspect ratio, and template that suit the platform and campaign you are planning.

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Add your script

Paste your text or a product link. The system turns it into a concise ad script with clear pacing.

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Customise the look

Fine-tune visuals, voice, captions, music, and branding until the ad aligns perfectly with your offer and target audience.

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Create and launch

Generate the final video, download the MP4 file, and then share it on social media, YouTube, or with your team.

Commonly Asked Questions

What is an AI ad maker and how does it generate video ads?

It turns a prompt or product link into a finished video ad, with no shooting or editing required. Choose a format, add your text, and the AI video generator helps you create the visuals, voice, and timing, then renders an ad that is ready to publish.

Will AI-generated ads perform as well as traditionally filmed ads?

Performance comes from a strong hook, a clear offer, and rapid testing, not from an expensive shoot. Highlight your product with AI product placement, launch multiple angles in minutes, and let real results boost your conversion and identify your best-performing, high-converting ads.

How many ad variations can I create for A/B testing?

As many as you need. Change the hook, visuals, voiceover, or CTA and regenerate in seconds, so you create a complete set of AI video ads from a single brief. This way, every target audience always has a steady supply of fresh AI social media ads.

Can the tool write my ad script, or do I need to bring my own?

Both options work. Paste your own copy, or start from a prompt or product link and let the built-in video script generator draft a tight, impactful ad for you. You can edit every line before generating, so the final message stays on brand.

Can I create the same video ad in multiple languages?

Yes. Create your ad once, then use AI dubbing to produce versions in 175+ languages with natural-sounding voice and on-screen text. A single ad can run across multiple regions without reshooting or hiring local talent for each market.

Which ad formats and aspect ratios are suitable for each channel?

Every ad creator gets square, vertical, and widescreen formats, so a single ad can run across your advertising on Meta, YouTube, and more. Reformat without rebuilding, and captions stay perfectly in sync so your ads still make an impact even when the sound is off.

How can I turn my product photos into a high-converting video ad?

Upload your product image, details, or page link, select a template, and generate. The tool transforms a static image into dynamic scenes that highlight your features, and you can expand it into a complete product demo video when shoppers want to see it in action.

Why use AI to create ads instead of hiring an agency?

An agency can take weeks and charge thousands for each spot. With a text-to-video workflow, you can create comparable ads in minutes at a fraction of the cost, maintain complete control over revisions, and never have to wait for a production schedule to launch.

Is the tool free to try, and what is included in the paid plans?

Yes. Get started for free on HeyGen, create your first AI video ad without a credit card, and generate AI ads online so you can assess the quality for yourself. Paid plans offer longer videos, voice cloning, and premium features that scale smoothly from individual marketers to large brands.

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