How the world’s leading brands create with HeyGen

HeyGen’s AI case studies show how companies reduce production time, scale content for global audiences, and enhance creativity. Teams complete videos within hours, agencies deliver in multiple languages, and brands bring campaigns to life with avatars, lowering costs while enabling scalable, high-quality storytelling across markets.

HeyGen’s AI case studies show how personalised, scalable video drives stronger engagement and ROI. Brands have doubled conversion and retention with onboarding videos, tripled engagement through tailored campaigns, and expanded global reach with multilingual content, proving that HeyGen empowers marketers to scale personalisation, reduce costs, and maximise impact.

HeyGen’s AI education case studies demonstrate how institutions and companies improve learning outcomes. Avatars enable role-play for skill practice, enterprises modernise compliance training, healthcare teams accelerate medical content creation, and educators deliver multilingual lessons, making training more engaging, scalable, and effective across schools, businesses, and professional development.

HeyGen’s AI healthcare case studies show how providers improve communication, reduce costs, and expand access. Doctors share medical knowledge through explainer videos, teams cut training production time by 50%, and providers scale multilingual certification content, delivering accurate, cost-effective education for patients, professionals, and global audiences.

Würth moved from written to video-first communication by using HeyGen to create multilingual, avatar-based videos. They reduced translation costs by 80%, cut production time by half, and enabled employees to learn the platform in just 45 minutes, making global, engaging training and communication more efficient and cost-effective.

Komatsu’s AI case study shows how businesses can use AI avatars to transform training and communication. By creating multilingual, consistent, and engaging videos, Komatsu increased completion rates to nearly 90%, improved knowledge retention, and reduced production costs. Their success highlights how AI customer stories showcase scalable, brand-consistent learning solutions that can extend beyond training into marketing and global communication.

Trivago’s experience with HeyGen shows that AI marketing case studies can significantly streamline video localisation. By using HeyGen’s AI translators and avatars, trivago cut post-production time by half (saving 3–4 months), localised TV ads across 30 markets quickly, and maintained a consistent brand identity to achieve scalable, efficient, and high-quality marketing outcomes.

Ogilvy partnered with HeyGen to create emotionally resonant, avatar-driven marketing videos, such as a Gen Z–focused campaign featuring a singer’s persona. Using HeyGen’s avatars, they produced highly personalised, localised content at scale, strengthening audience connection, preserving the emotional tone, and significantly amplifying engagement across markets.