HeyGen for Agencies: The Ultimate AI Video Jumpstart Guide

Bienvenido a tu guía rápida de vídeo con IA

¿Quieres crear más contenido en vídeo pero sientes que te frenan el poco tiempo, el presupuesto o la falta de recursos de producción? No eres la única persona. La buena noticia es que, con HeyGen, tu equipo puede producir vídeos que se ven incluso mejor que las producciones tradicionales, a una fracción del coste y del tiempo.

Esta guía está diseñada para agencias que quieren llevar al siguiente nivel el marketing y los contenidos de sus clientes con vídeo generado por IA. Aprenderás a pasar de la idea a la campaña, creando contenido de alta calidad y escalable sin necesidad de cámaras, estudios ni talento en pantalla.

No te pierdas el ejercicio práctico de creación de vídeo en la sección Creando tu primer vídeo. Está diseñado para ayudarte a aprender haciendo y ponerte al día en muy poco tiempo. ¡Vamos a empezar!

Principales casos de uso: cómo las agencias utilizan HeyGen

HeyGen es más que una herramienta de vídeo. Es un motor creativo diseñado para equipos que necesitan moverse rápido, escalar contenido y obtener resultados sin sacrificar la calidad. Desde anuncios con influencers hasta flujos de incorporación, así es como agencias y clientes de distintos sectores utilizan HeyGen para crear vídeos de gran impacto a escala.

Why Video is Critical in Business Growth Today

El desafío

• La producción tradicional es cara, lenta y está limitada por los presupuestos
• Teams must do more with less—tighter budgets, less time, and pressure to outperform competitors

What AI Video Unlocks

Velocidad

• 40 horas/semana de tiempo de producción de vídeo ahorradas, lo que permite a Reply.io hacer crecer la cuenta de TikTok de su CEO hasta un cuarto de millón de seguidores en menos de un año
• 5X faster production timeline for educational video content at financial services leader Equity Trust

Ahorro de costes

• 60% reduction in video production costs by Tomorrow.io
• 1.000 € ahorrados por minuto de contenido de formación por Sibelco

Escalabilidad

• Pruebas A/B 6 veces más rápidas, lanzando 50 anuncios únicos con influencers de IA en Favoured
• 80-90% average completion rate for customer and partner training videos at Komatsu

Localization

• 30 mercados diferentes alcanzados, 3-4 meses de tiempo de posproducción ahorrados por Trivago

Personalización

• Más de 50.000 vídeos personalizados con 3 veces más interacción producidos por Videoimagem para AB InBev

¿Quieres profundizar más?

→ Estrategia de vídeo marketing con IA (eBook)

→ 5 ways to be more efficient with your marketing budget eBook

→ Visit our practical guide for L&D professionals eBook

HeyGen para agencias asociadas

HeyGen’s Agency Partners program is built for creative and marketing teams looking to scale high-quality video production with the speed and efficiency of AI. From global agencies like Ogilvy and Publicis to fast-moving boutique teams, partners rely on HeyGen to deliver compelling video content at a fraction of the traditional cost and time.

Qué obtienen los socios de agencias

• Creación de vídeos ilimitada
• Flexible seat management for teams
• Espacios de trabajo de clientes organizados con compatibilidad para subespacios de trabajo
• Consentimiento remoto de imagen y herramientas eficientes para la creación de avatares
• Enterprise-grade security, admin controls, and SSO
• Dedicated customer support and partner success resources
• Programa de certificación y posible inclusión en el Directorio de Agencias de HeyGen
• Acceso anticipado a funciones y precios empresariales con descuento

Por qué las agencias eligen HeyGen

• Producción de contenido 10 veces mayor
• 50%+ reduction in video costs
• Enables white-glove service at scale
• Incorporación estructurada, formación en directo y acceso a la comunidad
• Ideal for modern, scalable video strategies

→ Más información sobre HeyGen para socios de agencia

→ Talk to our Agency Team: Calendar Link

→ Watch: How AI Video Generation Can Confirm Your Content Strategy with Marketing AI Institute

Making Your First AI Video

Introduction

¿Eres nuevo en el vídeo o estás probando HeyGen por primera vez? Lo tienes todo bajo control. Esta sección te guiará paso a paso para ayudarte a crear un gran vídeo, rápidamente.

¿Te gusta aprender en acción?

Pick a video type above to open a ready-made template in HeyGen and follow along as you go.

Not ready to dive in yet?

No sweat. Skim the steps now and come back to the full how-to when you’re ready.

Ready to get started? Begin with this 2-minute tour of HeyGen’s AI Studio Editor, and then let’s dive in!

→ HeyGen Academy: 101

visión general amplia de todas las funciones de HeyGen

→ HeyGen Academy: AI Studio

deeper dive into video editing

Paso 1: Configuración para escalar: Brand Kit y subespacios de trabajo

Efficient teams don’t start from zero every time–they build systems that scale.

With HeyGen, it’s easy to keep your clients’ videos on-brand by setting up a Brand Kit for each, making their fonts, colors, logos and assets easily available within HeyGen’s AI Studio editor.

Just paste in your client’s URL to get started, or upload your brand elements manually.

In a hurry? No problem. You can always come back and finish this step later.

Certified HeyGen for Agency Partners program members also have access to Sub-Workspaces, which are separate workspaces within a HeyGen account that allow for better team and project management. Each Sub-Workspace has its own members, permissions, and settings, allowing your team to control access, billing, and API usage across different clients and campaigns.

Consejo profesional

Once your Brand Kit is armed with your brand's colors, you can easily update most HeyGen Templates to match. Just swap in your colors so every video stays on-brand, or hit the Shuffle Colors button to have HeyGen swap them automatically.

Paso 2: Escribe tu guion

El guion es la columna vertebral de un gran vídeo. Así es como puedes sacarle el máximo partido:

• Empieza con un gancho potente (los primeros 3-5 segundos son los más importantes)
• Termina con una llamada a la acción (CTA) clara
• Mantenlo sencillo, directo y sin jerga

Consejo profesional: ¿Quieres avanzar más rápido? Consulta la siguiente página de Mejores prácticas para usar herramientas como ChatGPT y redactar tu guion.

Still not sure where to begin? Here are a few sample outlines for inspiration.

If you’re following along in HeyGen, these scripts are already built into your template.

Explora plantillas de guion y más consejos para los tipos de vídeos más habituales en marketing y comunicación

Anuncios en vídeo - Vídeos de influencers en redes sociales - Vídeos tutoriales - Vídeos explicativos de producto - Vídeos de marca - Webinars y pódcasts - Boletines informativos - Cursos de formación - Vídeos explicativos - Formación corporativa - Formación en habilidades - Formación de RR. HH. y onboarding - Formación en cumplimiento normativo - Formación en seguridad - Tutoriales de IA - Actualizaciones de liderazgo y comunicaciones internas

Best Practices: Write Scripts Better and Faster with AI

Want to work smarter, not harder? Here are some tips for leveraging tools like ChatGPT, Claude, Gemini or others to speed up script-writing.

Give the AI a direct and detailed prompt to describe the video you’re making. Add important context, such as:

• Qué tipo de vídeo estás creando (anuncio con influencer, tutorial de producto, vídeo de marca)
• Who it’s for (target audience)
• The goal of the video (drive clicks, explain a concept, educate)
• Tone or voice you’d like it to use (friendly, professional, conversational)

Ejemplo de prompt:

"Escribe un guion de vídeo de 60 segundos para un anuncio de influencer que promocione una nueva línea de cuidado de la piel llamada HeySkin para una audiencia de la Generación Z. El tono debe ser seguro y claro. Termina con una llamada a la acción contundente.”

Step 2: Add key talking points

You can get more accurate results by including a short bullet list of the points you want the video to cover.

Example:

• Product/service name
• Propuesta de valor clave
• Llamada a la acción

Sample prompt:

"Incluye los siguientes puntos: HeySkin te ayuda a mantener la piel hidratada todo el día. CTA: Usa mi código de descuento para obtener un 10 % de descuento."

Step 3: Ask for the right format

Let the AI know you need the script in a way that works well for a video.

Ejemplo:

• Un guion hablado interpretado por una influencer de belleza de la Generación Z
• A casual, human tone

Ejemplo de prompt:

"Escribe esto como un guion hablado leído por una influencer de belleza de la Generación Z. Usa un lenguaje natural, desenfadado y conversacional."

Paso 4: Revisa y ajusta

Next, copy and paste the script into HeyGen and hit the preview button to have your avatar read it aloud! Does it sound natural? Does it flow in the way you want? If not, ask ChatGPT to revise with prompts such as:

• Make this more casual/formal
• Añade un gancho más potente al principio
• Incluye una frase sobre [feature or benefit]
• Convierte esto en una versión de 30 segundos
• Dame tres versiones de la llamada a la acción

Step 3: Create a Hyper Realistic Avatar

Tu portavoz marca el tono. HeyGen cuenta con más de 700 Public Avatars listos para usar, pero crear un Custom Avatar hiperrealista te da la flexibilidad para adaptarte a las necesidades de cualquier cliente.

HeyGen ofrece varias opciones para crear Avatares Personalizados. Haz clic en los enlaces de abajo para profundizar en los detalles.

When creating a Custom Avatar, remember: quality in = quality out. The better your photos, videos, and written prompts, the more realistic and polished your avatar will be.

Todo lo que aparezca en tu vídeo de entrenamiento del Avatar Hiperrealista, desde los gestos hasta las expresiones faciales o la entonación de la voz, se reflejará en el resultado final.

Consejo profesional

Utiliza la función Generate Looks de HeyGen para cambiar la pose, el entorno o la vestimenta de tu avatar solo con una indicación de texto.

¿Quieres profundizar más?

→ Tutorial paso a paso para crear un avatar hiperrealista

Best Practices: Creating High Quality Custom AI Voices

HeyGen cuenta con una enorme biblioteca de voces generadas por IA en más de 175 idiomas, dialectos y tonos emocionales, pero a veces el vídeo perfecto requiere algo personalizado. A continuación, encontrarás tres formas de crear Voces Personalizadas.

Para obtener la mejor calidad de voz, empieza con un buen audio de origen. Aquí te explicamos cómo conseguir una grabación excelente:

• Usa un micrófono o un smartphone de alta calidad, manteniéndolo a 15–20 cm de tu boca

• Graba en un espacio tranquilo y sin ruidos

• Habla con claridad, haciendo pausas naturales y mostrando una ligera expresión emocional

• Sube varias muestras con diferentes matices emocionales para lograr mayor versatilidad (para HeyGen Custom Voice Clones solo)

¿Quieres profundizar más?

→ Guía definitiva para la clonación de voz personalizada hiperrealista

→ Añade emociones a tu clon de voz personalizado

Best Practices: Prompting Like A Pro

La creación de prompts consiste en redactar e ir perfeccionando cuidadosamente instrucciones de texto (llamadas prompts) que se utilizan para guiar a las herramientas de IA en la generación de contenido desde cero, como imágenes, movimiento o audio.

El prompting es una habilidad muy poderosa para cualquier creador de IA. Cuando se combina con HeyGen, el prompting desbloquea infinitas formas de crear vídeos de gran impacto donde tu imaginación es tu único límite. Prepárate para experimentar y perfeccionar tus ideas.

Prompting Best Practices

Be Specific

The more clearly you describe what you want (tone, look, gesture, emotion) the better the AI can match your vision.

Start with Structure

Use a consistent structure: what, who, where, how. This applies to visuals, voice tone, and motion direction.

Include Context & Intent

Let the AI know the purpose: Is it for a product demo? A social ad? A tutorial? Context helps tailor the result.

Use Descriptive Language

Use adjectives that convey emotion, style, or clarity (e.g., “confident,” “minimalist,” “high energy,” “calm pace”).

Iterate & Refine

Don’t settle for your first try. Small prompt tweaks can lead to dramatically better results in all media types!

Prompting best practices can vary slightly depending on what you’re creating

Explore the resources below to dive deeper into each type and get the most out of your prompts!

• Prompting best practices, common issues and solutions
• Prompting best practices for Generating Looks
• Prompting best practices for adding Motion

Step 4: Create and polish your scenes in AI Studio

Now that your script and avatar are ready, it’s time to bring your message to life in HeyGen’s AI Studio editor where it’s easy to customize, enhance, and polish every part of your video– no editing experience required!

• Design your scenes in minutes using the Brand Kit or Templates you set up in Step 1.
• Reinforce your message with on-screen text or visuals and trigger them to appear/disappear with Animations.
• Browse HeyGen’s stock media library for high-quality b-roll video, royalty-free.
• Use Premium Scene Transitions to give your video a smooth, professional polish.
• Add and customize Captions to make your videos more engaging and accessible.
• Translate your videos to reach global learners, teammates, and audiences

Pro Tip

Create and A/B test multiple versions of your videos to improve performance, drive results, and boost conversions.

Ready to edit like a pro?

→ HeyGen Academy: AI Studio, an in-depth video course covering HeyGen's editing features

Best Practices: Adjust Pronunciation, Emotions, and Intonations

Need your avatar to sound just right? HeyGen gives you powerful tools to fine-tune voiceovers for natural, accurate delivery that feels true to life.

Want to see it in action?

→ HeyGen Academy: AI Studio - Pronunciation module

Strategies to Scale Your Impact

Whether your clients are trying to reach new markets, test what works, or tailor content to niche audiences, these advanced best practices and tools will help you scale your impact with precision.

Optimize and Iterate like a Performance Marketing Pro

With HeyGen, creating multiple versions of your videos for A/B testing has never been easier, faster, and cheaper. Learn how to A/B test like a performance marketing pro and start boosting conversions, maximizing performance, and building campaigns with data-driven confidence!

Go Global with Translation

Learn how to translate and localize your videos into 175+ languages and dialects, no dubbing or voice actors required.

Use HeyGen’s Brand Voice feature to maintain consistency in translated videos by customizing how certain words are handled (i.e., brandname pronunciations, forcing or blocking translation for certain terms).

Enterprise and Team plan users can also make edits directly to translated scripts by using our Proofread feature.

Need some inspiration? Check out how Trivago used HeyGen to simultaneously localize TV ads in 30 markets.

Personalize At Scale

Add a personal touch to your email campaigns, sales outreach, or customer support with Personalized Videos. By using dynamic elements, like the viewer’s name or details tailored to their interests, you can create a unique, more engaging experience for each person.

Interactive Avatar

Whether for sales, customer support, or education, Interactive Avatars turn one-way videos into dynamic, two-way conversations. It’s a powerful way to boost engagement, personalize experiences, and drive action.

Need some inspiration? Check out how getitAI increases ecommerce sales with live, personalized shopping experiences.

Support Change Management with Flexible, Updatable Content

Change is constant and your learning materials need to keep pace. Whether you’re refreshing a full course module or updating a single training video, traditional content production with re-shooting and editing can turn even a small update into a major lift.

With HeyGen, updating videos takes minutes, not days. Swap out scripts, edit text, change visuals, and generate new versions with just a few clicks. No more bottlenecks. Just fast, flexible video that helps your learners adapt as quickly as your organization moves. Learn more about using HeyGen for change management.

Accessibility and Inclusive Learning at Scale

In today’s learning environments, accessibility isn’t optional- it’s essential. Learners bring a wide range of abilities, preferences, and digital literacy levels, and your content needs to reflect that.

Dive into our guide on how to create accessible training videos that meet diverse learner needs for more info on how to easily adapt for visual and auditory accessibility needs, create microlearning modules, and adjust for cultural differences.

Use Case #1: Video Ads

Customer Stories & Examples

Best Practices

• Keep videos short. Aim for under 30 seconds to keep viewer attention and increase completion rates.
• Lead with the value. Make sure your core message or value proposition is conveyed within the first few seconds
• Match the format to the funnel. Tailor the ad length, style, and CTA based on where it will appear and what action you want.
• Think mobile first. Optimize framing and pacing for small screen consumption.
• Make your edits pop. Use b-roll, animated text and motion to keep visual energy high and engagement steady.
• Test and optimize performance.A/B test different hooks, visuals, avatars, and CTAs to find what converts.

Top Features

• Product Placement: add physical products to your videos with a click.
• Generate Looks: make your avatar more dynamic by switching their pose, surroundings or attire with nothing but a text prompt.

Pro tip

Here's a tried and true script structure from social media producer George “GG” Gossland of Favoured:

• Hook – Something visually weird or unexpected.
• Problem – What challenges is your viewer facing?
• Solution – How does the product or service alleviate those challenges?
• USPs – aka “unique selling point.” Show the features that stand out!
• CTA – Always give viewers something to do next.

Ready to level up?

→ Watch a step-by-step tutorial for creating video ads

→ Dive into HeyGen’s 5 ways to improve your video ads and performance ebook

Use Case #2: Social Influencer Videos

Customer Stories & Examples

Best Practices

• Hook viewers fast. Aim to grab attention in the first 1-2 seconds with motion, bold text, or a compelling visual.
• Design for silent autoplay. Use captions, text overlays, and visual storytelling since many users watch without sound.
• Keep it short. Less is more. Aim for under 15-30 seconds on TikTok, Instagram Reels, or YouTube Shorts. Adjust your script speed using advanced voice settings.
• Frame it for the feed. Use vertical (9:16) or square formats depending on the platform. Avoid landscape orientation unless you’re posting to YouTube.
• Lead with the “aha.” Highlight the transformation, benefit, or emotional payoff early, not just the product features.
• Make it look native. Use platform trends, faster-paced creator-style edits, or UGC avatars to blend into the feed.

Top Features

• UGC avatars: browse hundreds of AI-generated stock avatars with an authentic content creator feel.
• Captions: make sure your message gets through, even when the sound is off.

Pro tip

Here’s a high-performing content structure used by top creators across TikTok, Reels and Shorts:

1. Scroll-stopping visuals: open with bold text, motion or a surprising visual to halt the scroll
2. Relatable moment: reflect a real pain point or “I’ve been there” situation to build an instant connection
3. Transformation or payoff: show the value of your product in action
4. Creator POV: use voiceover or on-screen text to narrate with a personal, authentic tone
5. Simple CTA: make the next step obvious! (“Try this,” “watch more,” or “visit website.”)

Ready to dive in deeper?

→ Watch a step-by-step tutorial for creating social influencer videos

→ Dive into HeyGen’s ebook 5 ways to improve your video ads and performance

Use Case #3: Personalized Videos

Customer Stories & Examples

Best Practices

• Segment your audience for relevance
  Break your audience into meaningful groups (leads, customers, event attendees, etc.) so each video feels tailored and intentional.
• Create a flexible base script
  Write one strong script with clearly marked variables (like [First Name], [Company], [Product]) that can be easily swapped out without disrupting flow.
• Use natural tone and pacing
  Keep a consistent, neutral delivery across both the static script and dynamic variables, avoiding exaggerated emphasis on names or custom inserts.
• Keep it short and sharp
  Aim for 30–60 seconds. Focus on one key message or CTA to drive results without losing attention.
• Be strategic with dynamic elements
  Add personalization through names, logos, and visuals, but don’t overload. Let the message stay clear and focused.
• Test before scaling
  Run small test batches to check that variables render smoothly and don’t sound awkward in context.
• Stay on-brand
  Use your client’s fonts, colors, and tone of voice. Personalization should feel like an extension of their brand.
• Include a clear, personal CTA
  End with a call-to-action that aligns with your campaign goal like “Schedule your demo, [Name]” or “Let’s connect this week.”
• Track performance and optimize
  Use video analytics or UTM links to measure watch rates, clicks, and conversions and refine your approach based on what works.

Top Features

• Personalized Video: Create personalized videos that greet new hires by name and customize other variables such as department or region to streamline onboarding and boost engagement.
• Custom Avatars: Give your onboarding a human touch with a digital twin or department-specific presenters to deliver training in a familiar, branded voice.
• Brand Kit: Maintain visual brand consistency by setting up a Brand Kit with approved logos, fonts, colors, and assets.