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Personalised Video Platform

HeyGen’s AI-powered personalised video platform enables you to create customised videos effortlessly, integrating names, preferences, or offers into each video. Reach your audience with tailored content, driving engagement and higher conversion rates. Whether you are targeting individuals or large-scale campaigns,

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13,58,22,018Videos generated
11,03,37,615Avatars generated
1,86,99,176Videos translated
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Trusted by millions worldwide to bring their stories to life.
AI Video Creation

Want to make your videos more engaging and impactful for your audience?

HeyGen’s AI-powered Personalised Video Platform helps you create videos for each viewer, ensuring your message is personal and relevant. Whether you are marketing, selling, or engaging customers, personalised videos are the most effective way to connect. HeyGen’s advanced AI tools enable you to create videos that capture attention and strengthen relationships with your audience.

By using our AI features, you can easily add details like names, preferences, and past purchases to your videos. This makes each video more memorable, increases engagement, and encourages viewers to take action. It is ideal for personalised video emails, marketing, and customer retention.

If you’re looking for an even more interactive experience, explore our AI Avatar Videos, where AI avatars bring your messages to life and create a more immersive connection with your audience.

Two video players displaying smiling people speaking personalized messages, one for Sarah and one for John.
AI Video Creation

Best Practices for Creating Personalised Videos

Optimise the impact of your personalised videos with these essential tips:

• Know your audience: Understand your viewers. Learn about their needs, preferences, and behaviours. This helps you create content that resonates with them and leads to better engagement.

• Keep it authentic: Personalisation should feel natural. Avoid overdoing it. Keep it subtle so that your videos remain genuine and trustworthy.

• Test variations: Try different types of personalisation, such as names, offers, or video formats. Test these variations to see what works best for your audience.

• Measure results: Track engagement metrics such as click-through rates and conversions. Use these insights to continuously refine your videos and personalisation strategy.

A screen showing a muscular man in a gym, with text "Alex, your personalized program is ready," featuring a 12-Week Strength Building Plan and Custom Meal Prep Guide.
AI Video Creation

Boosting Engagement with Personalised Videos

Personalised videos are an effective way to capture your audience’s attention. When you tailor your messages to each viewer, you show them that you value their preferences. This increases engagement, customer satisfaction, retention, and conversions.

With HeyGen’s advanced AI technology, creating personalised videos at scale is easier than ever. Whether you’re targeting a specific group or a broad audience, personalised videos help you communicate your message more effectively.


Trusted by businesses across the globe, We helps you create high-quality videos that engage, convert, and support your business goals. With easy-to-use tools and seamless AI integration, you can produce videos that truly connect with your audience and deliver measurable results

A woman in a video frame, with a bar chart showing +904,032 and a play button.
How it works

Create Your Custom AI Avatar in 4 Simple Steps

Transform a simple video into your fully personalised, speaking digital avatar with HeyGen. Just follow these four easy steps:

Step 1

Record a 2-minute video of yourself

Record yourself reading the provided script in a well-lit setting. This video will be used as the foundation for your custom AI avatar.

Step 2

Upload your footage and consent

Once you have recorded your video, submit it along with the consent form securely to HeyGen. Our experts will use the footage to generate your personalised avatar, ensuring it reflects your style and tone.

Step 3

Create videos using your avatar

Once your avatar is created, you can use it to deliver messages, presentations, tutorials, or any other type of content. Your avatar will come to life with natural gestures, accurate lip-sync, and a realistic voice.

Step 4

Share your avatar video anywhere you like

Once your avatar is ready, you can publish your personalised video across social media platforms, internal tools, or client channels. Your avatar is ready to engage at scale and reach your audience effectively.

Personalised Video Platform – Frequently Asked Questions

What is the Personalised Video Platform?

HeyGen’s platform enables you to create personalised videos at scale by automatically adding names, messages, and custom details. This ensures each viewer feels that the video has been created specifically for them.

How does the platform automatically personalise videos?

You add dynamic fields like names or custom messages, and the AI merges them seamlessly into each video. This saves time and removes the need for manual editing for large campaigns. Businesses and creators have already generated videos 135,807,118 videos using our AI platform.


Can I use personalised videos in marketing or sales campaigns?

Yes. Personalised videos significantly increase engagement in outreach, onboarding, and follow-ups. For a more interactive experience, pair them with the AI image to video.


Are there any limits on how many personalised videos I can create?

Limits depend on your HeyGen plan, with higher tiers supporting large-scale video generation. You can view the available options or sign up at any time through HeyGen Signup.


Can I use personalised videos for e-learning or training?

Yes. Personalised videos make lessons more relevant for each learner. For structured educational content, you can also use our AI Training Video Generator.

How much time does it take to generate each personalised video?

Video generation is quick. Once your template and data are uploaded, the AI creates each personalised video within minutes, even for large lists. Our AI platform has already translated 18,698,196 videos in multiple languages.

Can I track how my personalised videos are performing?

Yes. HeyGen provides analytics that show engagement, click-throughs, and conversions. These insights help you refine future campaigns and improve personalisation strategies.

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