16,06,06,843Videos generated
13,69,33,290Avatars generated
2,28,16,643Videos translated
Trusted by millions worldwide to bring their stories to life.
The HeyGen Instagram video maker converts a script into a finished Reel, Story, or feed video. No cameras, no timeline editing. Choose a vertical format, paste your text, and publish.
Key FeaturesInstagram video maker features
Reels and Stories from a script
Type or paste a script, and the text-to-video engine creates a polished Instagram video with scenes, a presenter, and motion. No raw footage, no complex timeline. Just change a line of text and regenerate, instead of re-shooting or re-editing the entire clip.
Vertical 9:16, sized for the feed
Every video is exported in vertical 9:16 at 1080x1920, the format Instagram uses to fill the screen edge to edge without black bars. Reels and Stories retain their sharpness after upload, so your video does not become blurry or get letterboxed the way resized landscape clips do.
Captions that keep the UI area clear
Transcription automatically appears as captions and is placed in the central safe zone, above the bottom caption bar and away from the like and share buttons. Nothing important gets hidden behind Instagram's interface on Reels, Stories, or the feed.
AI voiceover in 175+ languages
Add a natural AI voiceover, or use voice cloning to keep your own voice across every post. Choose from 300+ voices, match the tone to your brand, and avoid re-recording each time you tweak the script or change a line.
One project, every Instagram size
Create your video once, then resize the same file into Reels, Stories, square feed, and 4:5 mobile feed without having to rebuild each version. The presenter, captions, and branding stay properly aligned in every frame, so a single script turns into every format you require.
Use cases
Posting a Reel every day is tough when each clip needs to be shot and edited. Just describe your idea and the reel generator creates a polished vertical video, so you can maintain a daily rhythm without needing a full crew.
Announcing a product used to mean arranging a shoot and hiring an editor. Now, simply write what the product does and generate a demo reel with a presenter, captions, and B-roll, ready to post the very same afternoon.
Testing creatives usually gets stuck because production takes too long. Quickly create an Instagram video ad from a script, then generate variations with different hooks and presenters to see what actually converts, all without needing a studio.
Explaining a concept on camera often leads to endless retakes. Simply paste your steps and generate a clear talking-head Reel with on-screen captions, so followers can easily follow along even with the sound turned off.
Have photos but no footage? The image-to-video tool animates stills into moving Reels with pans, zooms, and transitions, turning a product gallery or event photos into a vertical video.
One webinar or podcast can give you content for a full month of posts. Create short vertical clips from a single long recording, translate them, and publish Reels and Stories for different markets using the same source content.
How it worksHow to create Instagram videos
Go from a script to a published Instagram video in four simple steps, with no shooting, timeline editing, or extra software needed.
Add a script, topic, or URL, and the engine will draft the scenes and narration for you.
Choose Reels, Stories, or Feed, and the video will be automatically sized to 9:16 or 4:5.
Select a voice, generate captions within the safe zone, and adjust the presenter or brand colours.
Render in HD or 4K as MP4, then download it or publish directly to your account.
An Instagram video maker converts text into ready-to-publish Reels, Stories, and feed videos without any shooting. You paste a script, choose a vertical format, and the tool creates scenes, a presenter, captions, and a voiceover that you can post directly.
No. Every video renders in vertical 9:16 at 1080x1920, the size Instagram uses for full-screen display, so it will not have letterboxing or pillarboxing. Exporting once as a clean MP4 avoids the recompression that makes resized landscape clips look blurry.
Paste your script into the editor, choose the Reels format, and the engine builds a vertical video with a presenter and captions. Adjust the voice, tweak any scene, then export as MP4 and post. Editing a line and regenerating replaces having to re-shoot.
Timeline and template editors need footage you have already shot and edited manually. HeyGen generates the video from a script, so you can skip the shoot and create presenter-led Reels, ads, and Stories on a daily basis without using a camera.
Yes. Marketing agency Videoimagem reported up to 3x higher engagement after producing 50,000+ personalised videos with HeyGen. Generating variations from one script lets you test hooks and formats to find what performs best.
Yes. You can start for free with no credit card, and paid Creator plans begin at around $24 to $29 per month for more videos, HD and 4K export, and voice cloning. Higher tiers include additional team features.
Use vertical 9:16 at 1080x1920 pixels for Reels and Stories, and 4:5 for mobile feed posts. HeyGen exports these sizes automatically, so your video fills the screen without black bars or awkward cropping across placements.
The subtitle generator places captions within the central safe zone, above the bottom caption bar and away from the buttons on the right side. This keeps the text easy to read on Reels and in the 4:5 feed crop, where the edges get trimmed.
Add background tracks and sound effects from the library, or upload your own audio, then sync it to the cuts. Pair music with an AI voiceover so that the narration and soundtrack sit at the right levels before you export.
Skip the shoot by using a presenter built with Avatar V, HeyGen's most realistic avatar model. It delivers your script as a talking head on Reels and Stories, so you can share face-forward content without recording yourself. You can also drop in a quick AI face swap to try out a new presenter on each ad variation.
Yes. Create the video once, then resize it into Reels, Stories, square, and 4:5 feed formats without starting again. The presenter, captions, and branding stay properly aligned in every frame, so a single script works for all Instagram placements.
Yes. The AI video translator recreates your video in 175+ languages with lip-synced dubbing, not just subtitles. Post a Reel in English, then publish localised versions for each market from the same project.
Instagram re-encodes files that do not match its baseline, which is what causes the blur. HeyGen exports MP4 (H.264) at 1080x1920 and 30fps from a single clean render, matching Instagram’s recommended settings so Reels stay sharp instead of getting recompressed.
Reels can be up to 3 minutes long, while feed videos support longer durations. HeyGen generates continuous video well beyond those limits, so you can trim a longer recording into several Reels or keep a demo within the Reel time window.
Yes. Turn a listing script into a vertical Reel with a presenter, captions, and branding, then export it in 9:16 for Instagram. For listing tours, market updates, and just-listed posts, HeyGen’s real estate video maker offers a property-focused workflow.
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