Instagram Video Creator

The HeyGen Instagram video maker transforms a script or idea into a Reel, Story or feed video. Add your media, select a portrait format, refine the result and then download it for Instagram.

17,24,95,381Videos generated
14,95,10,596Avatars generated
2,50,18,376Videos translated
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Trusted by millions worldwide to bring their stories to life.
Icon for key features.Key Features

Features of the Instagram video maker

Reels and Stories from a script

Type or paste a script, and HeyGen will create scenes, narration and motion for your Instagram video. Add your own images, clips or logo, then refine the media, captions, layout and timing in AI Studio.

A woman's face with purple light and horizontal shadows, on a light purple background, next to a '+ Background' button.

Choose portrait video for Instagram

Select a portrait 9:16 orientation for Instagram Reels and Stories. Once the video is ready, choose an available resolution and download the completed file to upload to Instagram.

Smiling woman skydiving.

Customisable captions for viewing without sound

Enable stylised captions in AI Studio, then edit the text and adjust the font, colour, size and position before exporting your Instagram video.

A video player interface showing a virtual presenter with automatically generated subtitles, and a banner stating "Captions: Automatically Generates Subtitles".

AI voice-over in over 177 languages

Add an AI voice-over or use voice cloning to maintain a consistent voice across your Instagram videos. Choose a voice that suits your message, then update the script without recording it again from scratch.

Two overlapping frames show a man playing guitar in a classic car on a beach and another man filming. Purple play and sparkle icons are also visible.

Create and refine within a single project

Begin with a portrait Instagram video, then refine the media, captions, layout, timing and transitions in AI Studio. Download the final version when it is ready to publish.

A woman in a blue blazer works at a computer displaying a blue, futuristic interface in a dark room.
Use cases icon.Use cases

Use cases for Instagram videos

Instagram Reels for everyday creators

Instagram Reels for everyday creators

Posting a Reel every day is difficult when each clip requires filming and editing. Describe your idea, and the Reel generator will produce a finished vertical video, helping you maintain a daily posting schedule without a production crew.

Product launches and demo Reels

Product launches and demo Reels

Announcing a product once required a shoot and an editor. Simply describe what the product does and generate a demo Reel with a presenter, captions and B-roll, ready to post that very afternoon.

Instagram video advertisements without a shoot

Instagram video adverts without a shoot

Creative testing often stalls because of production timelines. Create an Instagram video advert from a script, then generate variations with different hooks and presenters to test what drives conversions—all without a studio.

How-to and educational Instagram Reels

How-to and educational Instagram Reels

Teaching a concept on camera often means endless retakes. Paste your steps and generate a clear talking-head Reel with on-screen captions, so followers can easily follow along even with the sound off.

Photo slideshow Reels created from images

Photo slideshow Reels created from images

Have photos but no footage? The image-to-video tool animates still images into dynamic Reels with pans, zooms and transitions, transforming a product gallery or event photos into a vertical video.

Repurpose long videos into Reels

Repurpose long videos as Reels

A single webinar or podcast can provide a month’s worth of posts. Create short vertical clips from one long recording, translate them, and publish Reels and Stories across markets using the same source.

How it works icon.How it works

How to create Instagram videos

Turn a script into a published Instagram video in four steps, without filming, timeline editing or additional software.

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Step 1: Paste your script or link

Add a script, topic or URL, and the engine will draft the scenes and narration for you.

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Step 2: Choose a vertical format

Choose the portrait 9:16 format for an Instagram Reel or Story, then review the layout and caption placement before generating the video.

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Step 3: Add voice and captions

Select a voice, generate captions within the safe zone, and adjust the presenter or brand colours.

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Step 4: Export and post on Instagram

Choose an available resolution, download the completed video as an MP4, and upload it to your Instagram account.

FAQs about the Instagram video maker

What is an Instagram video maker, and how does it work?

An Instagram video maker transforms text into finished Reels, Stories and feed videos without the need for filming. Simply paste a script, choose a vertical format, and the tool generates scenes, a presenter, captions and a voice-over that you can post directly.

Will my Instagram video be cropped or appear blurry after I upload it?

Choose a portrait 9:16 project for Reels or Stories, review the layout before exporting, and download it at an available resolution. Instagram may still process uploaded videos, so preview the published result.

How can I turn a written script into an Instagram Reel?

Paste your script into the editor, select the Reels format, and the engine will create a vertical video with a presenter and captions. Adjust the voice, refine any scene, then export it as an MP4 and publish it. To avoid reshooting, simply edit a line and regenerate the video.

Why use HeyGen for Instagram videos rather than a timeline editor?

Timeline and template editors require footage that you have already filmed and edited manually. HeyGen generates the video from a script, allowing you to skip the shoot and produce presenter-led Reels, advertisements, and Stories every day without a camera.

Do AI-generated Instagram videos actually receive engagement?

Engagement depends on the idea, hook, relevance, creative quality and audience. HeyGen helps you create and revise video variations, but does not guarantee engagement or campaign results.

Is there a free Instagram video maker, and how much does it cost?

You can start with HeyGen's Free plan. Features, usage allowances, export options and paid-plan pricing may change, so visit https://www.heygen.com/pricing for the latest details.

What are the ideal aspect ratio and dimensions for Instagram videos?

Portrait 9:16 is a common choice for Instagram Reels and Stories. Select the project orientation that suits your placement, then review the layout and captions before exporting.

Where should captions be placed so that Instagram's buttons do not cover them?

In AI Studio, enable captions and adjust their font, colour, size, position and text. Preview the video and keep important text away from areas covered by Instagram controls.

How can I add music and sound to my Instagram videos?

Add music from HeyGen's stock library or upload your own audio. In AI Studio, refine the media, timing, captions and voice-over before exporting your Instagram video.

How can I create an Instagram video without appearing on camera?

Choose a public or custom avatar, add your script, select a voice, and generate a portrait video without recording yourself. You can continue editing the result in AI Studio.

Can I create Reels, Stories and feed videos from a single project?

You can create a portrait video project and refine its layout, media, captions, timing and transitions in AI Studio. Review each exported version for the Instagram placement in which it will appear.

Can I post the same Instagram video in multiple languages?

HeyGen can translate a completed video with dubbed audio and captions. Language availability and translation options may change, so confirm that the languages you require are currently supported in the product before publishing.

Does the video remain sharp, or does Instagram compress it?

HeyGen allows paid users to select from available download resolutions, including 720p, 1080p or 4K on eligible plans. Instagram may process uploaded files, so review the published Reel and ensure that your source media is clear.

How long can an Instagram Reel or feed video be?

Instagram's video length limits may change. Check the current limit for your placement, select the target duration in HeyGen, and ensure the final video meets Instagram's latest requirements.

Can real estate agents create Reels for property listings?

Yes. Turn a property listing script into a vertical Reel featuring a presenter, captions and branding, then export it in the 9:16 format for Instagram. For property tours, market updates and newly listed posts, HeyGen’s real estate video maker offers a property-focused workflow.

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