AI Product Video Generator for Demos, Advertisements, and Launches

Turn text into video in minutes: paste a script, add product photos, or insert a product link. No filming or editing skills, crews, or cameras are required. Built for demos, adverts, launches, and listings across every channel.

16,06,06,843Videos generated
13,69,33,290Avatars generated
2,28,16,643Videos translated
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Trusted by millions worldwide to bring their stories to life.
Stylised white car icon on a blue background.Key Features

Key features of the AI Product Video Generator

Product Demos That Showcase the Benefits

Show the product in action, not merely on a specification sheet. Create walkthroughs using the product demo video generator, combine screen captures or photos with a lifelike presenter, and update the demo by editing the script whenever the product changes. No reshoots or scheduling required.

HeyGen product demo video generator pairing a screen capture of a generic app with a lifelike AI presenter.

Turn Scripts into Finished Videos

Paste a product description or rough script into the AI text-to-video generator to receive a complete, high-quality video: scenes are split automatically, narration is timed to each shot, and captions are ready to fine-tune in the built-in video editor. Writers can create product videos using AI without using a camera.

A pasted product script transforming into split scenes with timed narration and captions in the HeyGen editor.

Transform Product Photos into Dynamic Shots

Your product photos already exist, so make the most of them. Upload still images to the image-to-video workflow, use each one as a reference image, and generate rotating showcases, lifestyle motion, and animated close-ups. Static product shots become short video clips that shoppers pause to watch.

A still photo of a generic unbranded product animating into a rotating showcase and close-up motion shot.

Product Voice-overs in 175+ Languages

Record the pitch once and sell in over 175 languages with lip-synced dubbing and cloned voices, translated in one click. Competing tools support only around 50 voice-over languages, leaving most global marketplaces uncovered. A single product video becomes a localised asset for every region you ship to.

A product video with a language selector showing 175+ languages and a lip-synced dubbing panel.

Cinematic Product B-Roll, No Studio

Generate physics-accurate product B-roll with director-level camera movements using Seedance 2.0, the cinematic video model integrated across HeyGen. Present your product story through sweeping reveals, macro detail shots, and styled lifestyle scenes that previously required a hired studio, lighting rigs, and a production crew.

Cinematic B-roll of a generic unbranded product with a sweeping camera reveal and macro detail shot.
Green gift box icon.Use cases

Applications of the AI product video generator

A narrated product listing video featuring a generic, unbranded item embedded on an online storefront page.

E-commerce Product Listing Videos

Static images do not fully showcase products that move, pour or fold. Paste your listing into the URL-to-video generator and create a narrated showcase clip sized for Amazon, Etsy or your online storefront.

A product launch announcement video featuring a teaser reveal of a generic, unbranded product and a ‘Coming Soon’ badge.

Product Launch Announcement Videos

Launch videos used to take up weeks of a marketing calendar. Script the announcement once, generate teaser and hero cuts in a single afternoon, and publish every launch asset before the embargo is lifted.

Multiple vertical social media ad variants for a generic product, featuring different hooks and presenters in a feed.

Product Video Ads for Social Media

Paid social campaigns use up creative assets quickly. Generate a dozen variants of each AI video ad by changing hooks, presenters and aspect ratios, then repurpose the best-performing versions as short clips for social media feeds.

A software demo walkthrough featuring a generic dashboard screen recording alongside an AI presenter.

Software Product Demonstration Walkthroughs

SaaS features change faster than demo footage. Pair screen recordings with an on-camera presenter who guides viewers through each workflow, then regenerate the explainer video from an edited script after every release.

A creator-style UGC advert clip featuring an AI spokesperson holding a generic, unbranded product up to the camera.

UGC-Style Product Ads at Scale

Creator briefs, sample deliveries, and usage rights can bring UGC pipelines to a standstill. Cast an AI avatar using the AI spokesperson tool to deliver testimonial-style product pitches that you fully control and can test every day.

One product video localised into multiple languages, with synchronised lip movements and country flags.

Localised Videos for Global Markets

Expanding into new markets usually means filming again or making do with subtitles. Translate a single product video into over 175 languages with synchronised lip movements, so the same video content drives conversions in every region where you sell.

Blurred white document icon with a play button on a light blue background.How it works

How an AI product video generator works

Turn text into video in four clear steps within a single video creation platform, from product details to a cut that is ready to share.

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Step 1: Add your product

Upload a product photo, paste a script, or add your product page link to get started.

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Step 2: Refine the script

Review the AI-generated script and scenes. Refine the opening hook or paste your own copy.

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Step 3: Customise the style

Choose a presenter or create without one, then customise the voice, language and brand colours.

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Step 4: Generate and share

HeyGen renders your video in minutes. Download the MP4 file in any aspect ratio and publish it anywhere.

FAQs about the AI product video generator

What is an AI product video generator, and how does it work?

An AI product video generator is a tool that transforms text, photos or a product URL into a finished video complete with scenes, narration and captions. Simply describe your product to the video generator. AI writes the script, creates the visuals and renders a share-ready MP4 file within minutes, with no video editing tools required.

Will AI product videos appear templated or inauthentic to shoppers?

Not when the presenter maintains a consistent identity across every shot. HeyGen's Avatar V model keeps each AI avatar's face, voice and expressions consistent across scenes. Rated the most realistic on G2, it ensures your product pitch comes across as filmed content rather than a template.

How can I turn my product photos into a product video?

Start with any image or video you already have. This AI tool animates a still product shot into a short video, then adds narration, captions and music. You can combine animated shots with presenter scenes in the same video.

Why should you choose HeyGen over other AI product video tools?

Most AI video generator platforms offer only around 50 voice-over languages and template-based scenes, while cinematic AI models such as Veo create footage without a consistent on-camera presentation. For product video creation, HeyGen brings together lip-synchronised translation in over 175 languages, the most realistic presenters on G2, and Seedance 2.0 B-roll in a single workflow.

Can AI product videos boost engagement and sales?

Yes, and the results are measurable. Videoimagem generated over 50,000 personalised product videos for AB InBev and reported up to a threefold increase in engagement. Read the details in the Videoimagem customer story.

Can I use HeyGen's AI product video maker for free?

Yes. Get started at no cost with the product video maker. AI credits on the Free plan allow you to generate a video, try presenters and voices, and use AI to create product videos before making any payment. Creator plans start at $24 per month and include more minutes, faster rendering, and advanced brand controls.

Can I use AI-generated product videos for commercial purposes?

Yes. Videos you create with HeyGen are cleared for commercial use, including advertisements, listings and client work. The AI-generated images and videos you export can be used in your commercial projects, while consent-based avatars help minimise brand risk.

What is the ideal length of an AI product video for advertisements and listings?

Match the video length to its placement: marketplace listings and paid social content perform best at 15 to 60 seconds, while demos can hold viewers’ attention for up to two minutes. Create the full demo first, then cut shorter versions from the same script for social media feeds.

Can I create a product video directly from my product page URL?

Yes. Paste the link, and AI will generate a storyboard using the product details, images and copy on the page, along with matching narration. It is the quickest way to turn an existing listing into a finished video, and it can be scaled across entire catalogues through the API.

Can ChatGPT create an AI product video, or do I need another tool?

ChatGPT writes scripts but does not support AI video generation. Draft your product script in ChatGPT, then paste it into HeyGen as a text prompt to generate the presenter, visuals, voice-over and captions. You can then explore more AI video tools within HeyGen, from translation to voice cloning.

Can I convert a product presentation into a video?

Yes. If your product story is already in a PowerPoint presentation, you can convert the slides and speaker notes into narrated scenes. You can then turn your PPT into a video and customise the script, presenter, captions and branding for your product video.

Can I create a product video using a brochure or PDF?

Yes. You can convert a PDF into a video when your product information is stored in a brochure, catalogue, or another document. HeyGen turns the source material into scripted, narrated scenes that you can customise for your product.

Can I create different product video adverts for a campaign?

Yes. Use the same product information, images or script to create AI video adverts with different hooks, presenters and formats. This helps you produce campaign-ready variations while keeping the product and brand messaging consistent.

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