AI Product Video Generator for Demos, Adverts, and Launches

Turn text into video in minutes: paste a script, add product photos, or drop in a product link. No filming or editing skills required, no crews, no cameras. Designed for demos, ads, launches, and listings across every channel.

15,65,94,155Videos generated
13,25,48,205Avatars generated
2,20,35,731Videos translated
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Trusted by millions worldwide to bring their stories to life.
Stylised white car icon on a blue background.Key Features

Key features of the AI product video generator

Product Demos That Highlight the Benefits

Show the product in action, not just as a spec sheet. Build walkthroughs with the product demo video generator, pair screen captures or photos with a lifelike presenter, and update the demo by editing the script whenever the product changes. No reshoots, no scheduling hassles.

HeyGen product demo video generator pairing a screen capture of a generic app with a lifelike AI presenter.

Scripts Turn Into Polished Product Videos

Paste a product description or a rough script into the AI text-to-video generator and get back a complete, high-quality video: scenes split automatically, narration timed to each shot, captions ready for fine-tuning in the built-in video editor. Writers create product videos using AI without even touching a camera. The same workflow powers property listing videos for agents, not just product clips.

A pasted product script transforming into split scenes with timed narration and captions in the HeyGen editor.

Turn Product Photos Into Dynamic Moving Shots

Your product photos already exist, so put them to work. Upload stills to the image to video workflow, use each one as a reference image, and generate rotating showcases, lifestyle motion, and animated close-ups. Static product shots become short video clips that shoppers actually pause to watch.

A still photo of a generic unbranded product animating into a rotating showcase and close-up motion shot.

Product voiceovers in 175+ languages

Record the pitch once and sell in 175+ languages with lip-synced AI dubbing and cloned voices, translated with a single click. Competing tools usually stop at around 50 voiceover languages, which leaves most global marketplaces uncovered. One product video becomes a localised asset for every region you ship to.

A product video with a language selector showing 175+ languages and a lip-synced dubbing panel.

Cinematic Product B-Roll, No Studio Needed

Generate physics-accurate product B-roll with director-level camera moves using Seedance 2.0, the cinematic video model integrated across HeyGen. Present your product story with sweeping reveals, macro detail shots, and styled lifestyle scenes that earlier needed a rented studio, lighting rigs, and a full production crew.

Cinematic B-roll of a generic unbranded product with a sweeping camera reveal and macro detail shot.
Green gift box icon.Use cases

Use cases for the AI product video generator

A narrated product listing video of a generic, unbranded item embedded on an online storefront page.

E-Commerce Product Listing Videos

Static images do not do justice to products that move, pour, or fold. Paste your listing into the URL-to-video generator and get a narrated showcase clip, perfectly sized for Amazon, Etsy, or your online storefront.

A product launch announcement video with a teaser reveal of a generic unbranded product and a Coming Soon badge.

Product Launch Announcement Videos

Launch videos used to take up weeks in a marketing calendar. Draft the announcement once, generate teaser and hero cuts in a single afternoon, and have every launch asset ready to go before the embargo lifts.

Multiple vertical social ad variations of a generic product with different hooks and presenters in a feed.

Social Media Product Video Ads

Paid social consumes creative assets very quickly. Generate a dozen variants of each AI video ad by swapping hooks, presenters, and aspect ratios, then repurpose the best performers as short clips for your social feeds.

A software demo walkthrough showing a generic dashboard screen recording alongside an AI presenter.

Software Product Demo Walkthroughs

SaaS features evolve faster than demo footage. Combine screen recordings with a presenter who walks through each workflow on camera, then regenerate the explainer video from an updated script after every release.

A creator-style UGC ad clip featuring an AI spokesperson holding a generic, unbranded product towards the camera.

UGC-Style Product Ads at Scale

Creator briefs, shipping samples, and usage rights slow UGC pipelines to a crawl. Cast an AI avatar through the AI spokesperson tool to deliver testimonial-style product pitches that you fully control and can test every day.

A single product video localised into multiple languages, with lip movements accurately matched and country flags displayed.

Localised videos for global markets

Selling in new markets usually means re-shooting videos or settling for subtitles. Translate a single product video into 175+ languages with perfectly matched lip movement, so the same video content drives conversions in every region where you sell.

Blurred white document icon with a play button on a light blue background.How it works

How the AI product video generator works

Move from text to video in four simple steps within a single video creation platform, taking you from product details to a share-ready final cut.

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Step 1: Add your product

Upload a product photo, paste a script, or add your product page link to get started.

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Step 2: Refine the script

Review the AI-generated script and scenes. Sharpen the hook or paste your own copy.

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Step 3: Customise the style

Choose a presenter or go presenter-free, then customise the voice, language, and brand colours.

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Step 4: Generate and share

HeyGen renders your video in just a few minutes. Download the MP4 file in any aspect ratio and publish it wherever you like.

AI product video generator FAQs (Frequently Asked Questions)

What is an AI product video generator and how does it work?

An AI product video generator is a tool that turns text, photos, or a product URL into a finished video with scenes, narration, and captions. Describe your product to the video generator. The AI writes the script, builds the visuals, and renders a share-ready MP4 file in minutes, with no video editing tools required. You can also turn a slide deck into a demo with PPT to video.

Will AI product videos look too templated or artificial to shoppers?

Not when the presenter maintains one consistent identity across every shot. HeyGen's Avatar V model keeps each AI avatar's face, voice, and expression stable across scenes, rated as one of the most realistic on G2, so your product pitch feels like professionally filmed content rather than a template.

How can I convert my product photos into a product video?

Start with any image or video you already have. This AI tool turns a still product shot into a short animated video, then adds narration, captions, and music. You can also combine these animated shots with presenter scenes in the same video. You can even use an AI face swap to change presenters.

Why should you choose HeyGen instead of other AI product video tools?

Most AI video generator platforms stop at around 50 voiceover languages and template scenes, and cinematic AI models like Veo produce footage without a consistent on-camera pitch. For product video creation, HeyGen combines lip-synced translation in 175+ languages, the most realistic presenters on G2, and Seedance 2.0 B-roll in a single workflow.

Do AI product videos help increase engagement and sales?

Yes, and the results are measurable. Videoimagem generated over 50,000 personalised product videos for AB InBev and reported up to a 3x increase in engagement. Read the details in the Videoimagem customer story.

Is HeyGen's AI product video maker free to use?

Yes. You can start for free with the product video maker. AI credits on the free plan let you generate a video, try out different presenters and voices, and use AI to create product videos before you pay anything. Creator plans start at $24 per month, with more minutes, faster renders, and advanced brand controls.

Can I use AI-generated product videos for commercial purposes?

Yes. Videos you create with HeyGen are cleared for commercial use, including ads, listings, and client work. The AI-generated images and videos you export can be used in your commercial projects, and consent-based avatars help keep brand risk low.

How long should an AI product video be for ads and product listings?

Match your video length to the placement: marketplace listings and paid social usually perform best at 15 to 60 seconds, while demos can hold attention for up to two minutes. First generate the full demo, then cut shorter versions of the same script as content for your social feeds. For fully automated posting, produce a Faceless video from the same script.

Can I create a product video directly from my product page URL?

Yes. Paste the link and the AI will generate a storyboard from the product details, images, and copy on the page, with narration to match. It is the fastest way to go from an existing listing to a finished video, and it scales to full catalogues via the API. You can even convert a spec sheet using PDF to video.

Can ChatGPT create an AI product video, or do I need a separate tool?

ChatGPT writes scripts but does not handle AI video generation. Draft your product script in ChatGPT, then paste it into HeyGen as a text prompt to generate the presenter, visuals, voiceover, and captions. From there, explore more AI video tools within HeyGen, from translation to voice cloning. You can also create audio content with the AI podcast generator.

Explore more AI-powered tools

Bring any photo to life with hyper-realistic voice and movement using Avatar IV.

Start creating with HeyGen

Use a prompt, product photos, or a URL to create AI-powered product videos that actually help you sell.

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