AI B-Roll Generator for Cinematic Videos

Turn a simple text prompt into cinematic B-roll within minutes. The AI B-roll generator creates ready-to-use footage with no cameras, no stock fees, and no editing software, ideal for ads, explainer videos, and social media content.

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16,66,98,506Videos generated
14,36,82,108Avatars generated
2,41,43,295Videos translated
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Trusted by millions worldwide to bring their stories to life.
Stylised white car icon on a blue background.Key features

Key Features of the AI B-Roll Generator

Create B-roll footage from prompts

Type a scene, and AI generates ready-to-edit B-roll footage in minutes, without requiring a stock library or film crew. The latest text-to-video models in HeyGen, including Veo and Kling, transform your prompt into high-quality cinematic cutaways, product shots and motion backgrounds.

Multiple frames of a smiling man in a blue cardigan in an elegant interior, with a text box reading "Generate real estate B-roll assets."

Transform photos into high-quality B-roll

Upload a still image or take a photo, and the image-to-video engine adds pans, zooms and camera movements to create smooth B-roll. Set the shot direction for your video with a short prompt, turning a single brand asset into a polished scene without the need for filming.

Image enhancement demo: a grainy inset of a woman's face contrasted with a sharp 4K main image of her reviewing blueprints, labeled 'Enhance'.

Automatically edit takes in the AI video editor

Speech Cleanup automatically edits your A-roll takes, removing filler words, pauses, false starts and retakes. It then handles the video editing by stitching together the best clips. Invisible transitions bridge every gap in the AI video editor, ensuring your footage looks polished from the very first edit.

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Match on-brand B-roll and colour

Replace generic stock with your own brand assets to match your visual identity and enhance every scene. Adjust the pacing, refine transitions and apply professional-grade colour grading to ensure dynamic visuals remain on message. Pair generated footage with an AI spokesperson to anchor the narrative.

A woman in an argyle sweater speaks, with a graphic overlay displaying "B-rolls" and two meeting video thumbnails.

All-in-one platform, from script to video

Go beyond clips to create a finished video on a single, all-in-one platform. Add a brief to the script-to-video workflow, and Video Agent will write the script, build the storyboard, generate matching B-roll, and add dynamic voice-over and subtitle tracks to deliver a publish-ready video.

A florist holds a large flower bouquet, with a text overlay "Create a tour video of our summer flower collection" and a 01:39 timestamp.
Green gift box icon.Applications

Applications of the AI B-Roll Generator

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Engage buyers with AI-powered video adverts

Agency shoots consume budgets and take weeks. Marketers can generate attention-grabbing cutaways and motion scenes from a script to save time and engage buyers, then add them to marketing videos ready for every channel.

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Social clips that expand your reach

Filming fresh clips every day is time-consuming and inconsistent. Turn quick ideas into cinematic B-roll and compelling hooks that boost reach, then publish viral TikToks, Reels and Shorts using a TikTok video workflow optimised for engagement.

A smiling businessman holds a blank smartphone, with an overlay of a phone displaying a product page featuring laboratory equipment and an "Add product" button.

Product demos with seamlessly integrated B-roll

Filming a polished demo requires planning, equipment and editing. Describe the feature and generate relevant B-roll and close-ups that complement your product demo video with seamless cuts, giving it a studio-quality finish that is ready to publish.

A woman with red hair works on a laptop, with data visualisations such as a doughnut chart and a ‘+30%’ growth graph in the background.

Explainer videos and visual storytelling

Abstract ideas are difficult to convey with talking heads alone. Add animated concepts and supporting footage so an AI video explainer makes complex topics easy to understand, transforming dense scripts into clear, engaging stories.

A woman presents a digital employee onboarding module for TechFlow, featuring English and Spanish translation options.

Scale up training content creation

Reshooting training footage for every update is costly. Generate real-life scenes that identify and illustrate each step in a training video, then edit the script and regenerate the video to keep content creation moving whenever the material changes.

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Long-form and creator channels

Stop sourcing new stock footage for every episode, podcast or content repurposing project. Generate unlimited B-roll on demand to support your YouTube video generation workflow, while maintaining a consistent look for creators across hundreds of episodes.

Blurred white document icon with a play button on a light blue background.How it works

How the AI B-roll Generator works

Create cinematic B-roll in four steps, taking you from a written prompt to polished footage that is ready to edit.

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Choose your style

Choose a format, aspect ratio and visual style, then set the mood and direction for the scene.

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Enter your prompt

Describe the scene you want, or add a reference image, and the system will plan the shot.

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Generate the footage

AI कुछ ही मिनटों में सहज गति वाला सिनेमाई बी-रोल तैयार करता है—इसके लिए किसी स्टॉक लाइब्रेरी या फ़िल्मांकन की आवश्यकता नहीं होती।

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Refine and export

Adjust the pacing, transitions and colour, then export in any aspect ratio for advertisements, social media or YouTube.

Commonly Asked Questions (FAQs)

What is an AI B-roll generator, and how does it work?

An AI B-roll generator transforms a text prompt or reference image into ready-to-edit footage. This AI tool analyses your script, identifies the scenes you require, and generates cinematic cutaways, product shots, and motion backgrounds for a faceless video or any other project.

Does AI B-roll deliver professional-quality results on screen?

Yes. Footage is generated using leading models available in HeyGen, such as Sora, Veo, Kling and Seedance, with fluid motion, realistic lighting and depth. Refine pacing, transitions and colour grading within the AI video generator so that every scene delivers professional results.

Do I have to search stock media sites or Pexels for B-roll footage?

No. Rather than searching stock sites such as Pexels, the generator intelligently identifies the scenes your script requires and creates original B-roll footage on demand. You can also maintain a media library of generated clips for reuse across projects.

Can I generate B-roll using my own videos and images?

Yes. Add your own videos and images, and the system applies natural motion, pans and camera movements. It is the quickest way to turn existing assets into footage for a product video, without reshooting or requiring a stock subscription.

Can I upload my own video and add B-roll footage using the AI-powered editor?

Yes. Upload your video, and the AI-powered editor lets you add B-roll footage wherever it strengthens your message. Relevant cutaways enhance your videos and give your content a polished look, without hours of manual editing.

Can I add subtitles and captions to B-roll with one click?

Yes. The subtitle generator adds subtitles and captions with one click, then synchronises them with your voice-over. Download a shareable video file in any aspect ratio, with the subtitle track embedded or kept separate.

Can I use AI B-roll commercially in advertisements and client projects?

Yes. Footage generated on a paid plan includes full commercial rights for advertisements, product launches and client work. Add clips to an AI advertisement maker workflow or any other deliverable. Free exports include a watermark; paid plans remove it and enable full commercial use.

How much B-roll can I generate, and is there a limit on the number of clips?

You can batch-create environment clips, product close-ups and motion backgrounds in the App Library before starting your main edit. Paid plans unlock unlimited generations, allowing you to build a complete library of cutaways for a campaign or channel without per-clip charges.

Why use a B-roll generator rather than a stock footage library?

Stock libraries offer generic clips that other brands also use, and licensing fees can quickly add up. A B-roll generator creates footage tailored to your specific scene and brand, making the visuals feel original. Pair it with a video script generator to plan and produce everything in one place.

Will the B-roll generator work with my editing workflow and integrations?

Yes. The scene-based interface fits seamlessly into your existing video-editing workflow, with API integration for batch jobs. Generated B-roll matches the feel of your project, so cutaways can be added directly to your timeline without disrupting your creative flow.

Is the AI B-roll generator free to use, and what additional features do the paid plans offer?

You can get started for free without a credit card and generate footage to try the workflow, with a watermark on exports under the Free plan. Paid plans starting at $24 per month remove the watermark and unlock higher resolution, longer videos and full commercial rights.

Can I add a voice-over to B-roll and download the finished video?

Yes. Combine generated clips with a presenter, AI voice generator narration, music and captions in the same project. Everything is rendered together on a single timeline, and you can download the finished video in HD or share it directly to your channels.

Can I use AI-generated B-roll in a video podcast?

Yes. Generate cutaways, motion backgrounds and establishing shots that support each discussion topic, then add them to episodes created with the AI podcast generator.

Can I add AI B-roll to a presentation video?

Yes. Generate supporting footage from prompts, then add it to scenes created through the PPT to video workflow to make slide-based content more visually engaging.

Can I add AI B-roll when converting a PDF into a video?

Yes. Generate relevant cutaways and motion scenes based on the document's topics, then incorporate them into content created using the PDF to video workflow.

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