How enterprises succeed with HeyGen

HeyGen’s AI case studies demonstrate how companies reduce production time, scale content globally and enhance creativity. Teams complete videos within hours, agencies deliver content in multiple languages and brands bring campaigns to life with avatars, lowering costs while enabling scalable, high-quality storytelling across markets.

HeyGen’s AI case studies demonstrate how personalised, scalable video delivers stronger engagement and ROI. Brands doubled conversions and retention with onboarding videos, tripled engagement through tailored campaigns, and expanded their global reach with multilingual content—showing that HeyGen enables marketers to scale personalisation, reduce costs, and maximise impact.

HeyGen’s AI education case studies demonstrate how institutions and companies improve learning outcomes. Avatars enable role-play for practising skills, enterprises modernise compliance training, healthcare teams accelerate medical content creation, and educators deliver multilingual lessons—making training more engaging, scalable and effective across schools, businesses and professional development programmes.

HeyGen’s AI healthcare case studies demonstrate how providers enhance communication, reduce costs, and broaden access. Doctors share medical knowledge through explainer videos, teams reduce training production time by 50%, and providers scale multilingual certification content, delivering accurate, cost-effective education for patients, professionals, and audiences worldwide.

Würth shifted from written to video-first communication by using HeyGen to create multilingual, avatar-based videos. They reduced translation costs by 80%, halved production time, and enabled employees to master the platform in just 45 minutes, making engaging global training and communication more efficient and cost-effective.

Komatsu’s AI case study demonstrates how businesses can use AI avatars to transform training and communication. By creating multilingual, consistent and engaging videos, Komatsu improved completion rates to nearly 90%, enhanced knowledge retention and reduced production costs. Its success highlights how AI customer stories showcase scalable, brand-consistent learning solutions that can extend beyond training to marketing and global communication.

Trivago’s experience with HeyGen shows how AI marketing case studies can significantly streamline video localisation. By using HeyGen’s AI translators and avatars, trivago halved its post-production time (saving 3–4 months), rapidly localised TV advertisements across 30 markets, and maintained a consistent brand identity to deliver scalable, efficient and high-quality marketing results.

Ogilvy partnered with HeyGen to create emotionally resonant, avatar-led marketing videos, including a Gen Z-focused campaign featuring a singer’s persona. Using HeyGen’s avatars, they produced highly personalised and localised content at scale, strengthening audience connections, preserving the emotional tone and increasing engagement across markets.