E-commerce Video Maker for Product Videos That Drive Sales

Transform product descriptions and photos into professional e-commerce videos in minutes with this AI product video maker. No cameras, crews or editing software required. Create engaging videos online for free, then publish product videos, user-generated content adverts and other video content designed to turn browsers into buyers.

AI ecommerce video maker creating stunning product videos.
164,774,306Videos generated
141,696,460Avatars generated
23,744,467Videos translated
company logo 1
company logo 2
company logo 3
company logo 4
company logo 5
company logo 6
company logo 7
company logo 8
company logo 9
company logo 10
company logo 11
company logo 12
company logo 13
company logo 14
company logo 15
company logo 16
company logo 17
company logo 18
company logo 19
company logo 20
company logo 21
company logo 22
company logo 23
company logo 24
company logo 25
company logo 26
company logo 27
company logo 28
company logo 29
company logo 30
company logo 31
company logo 32
company logo 33
company logo 34
company logo 35
company logo 36
Trusted by millions worldwide to bring their stories to life.
Stylised white car icon on a blue background.Key features

Create e-commerce product videos with AI

Product videos from a text prompt

Describe the item, choose a style, and the text-to-video engine handles AI video creation from a single script. You can produce high-quality videos in minutes without any training, so a new listing takes just a few sentences rather than a full day of filming.

HeyGen text-to-video panel turning a typed product description into a generated ecommerce product video.

Turn product photos into moving videos

Upload product shots and the image-to-video tool adds cinematic pans, zooms and animation, turning flat catalogue images into attention-grabbing videos. Use AI to animate packaging, clothing or gadgets and create distinctive product videos without a studio or another photo shoot.

A flat product photo of a generic unbranded bottle animating into a moving video with cinematic pan and zoom.

Creator-style UGC adverts and voice-overs

Write a hook and produce creator-style product adverts for social feeds. Add natural AI voiceovers, then generate variations to test which AI video adverts drive clicks. The delivery remains casual enough to feel native in feeds and Reels, so your video content looks as though it was made for the platform.

A creator-style vertical UGC ad clip of a generic product with an AI voiceover waveform and social feed overlay.

Auto captions for sound-off viewers

The built-in subtitle generator adds accurate captions and a clean text overlay with one click. Every product video remains easy to follow in a silent feed, whatever the format, keeping your hook and call to action visible whether or not a viewer taps to unmute.

A muted product video with auto-generated captions and a clean text overlay for sound-off shoppers.

One product video for every market

Reach shoppers in every region without recreating a video. Generate narration in more than 177 languages, then localise a finished clip with accurate lip sync using advanced video tools, so a single round of video production covers every market in which you sell.

One ecommerce product video with a language selector showing 177+ languages and a lip-sync localization panel.
Green gift box icon.Use cases

Ways to use the e-commerce video maker

A product demonstration video of a generic gadget embedded on an online shop listing page.

Product demonstration videos for listings

Create product demonstration videos from your photos and specifications with the product demonstration video generator, then publish an engaging product video to your online shop and turn product pages into videos that convert.

Vertical shoppable advert clips featuring a generic product, formatted for TikTok and Instagram with a shop tag.

Shoppable adverts on TikTok and Instagram

Turn a quick idea into ready-to-post clips with the AI advert maker, resize them for a Reel or Story, and give marketers fresh social media adverts for every platform.

A seasonal flash-sale promo video with a bold Sale badge and countdown for a generic product.

Seasonal promotion and flash-sale clips

Create promotional videos in minutes with the promo video maker for Black Friday or a flash sale, save production time and repurpose the clips across your video marketing channels before the offer ends.

A testimonial-style video featuring a satisfied customer, with a five-star review overlay.

Testimonial videos that inspire confidence

Chasing customers for recorded reviews rarely scales well. Turn approved customer quotes into testimonial-style videos featuring product footage, narration and captions.

An animated explainer video outlining the features of a generic, unbranded product step by step.

Product explainer videos

Write the key points, then create an explainer or tutorial that uses animation to guide viewers through features, benefits and setup steps.

A grid of product video thumbnails for numerous generic catalogue SKUs, generated at scale.

Catalogue videos for every SKU at scale

Generate a video for every product from a single script, update them when specifications change, and scale video production so your catalogue stays up to date with fresh video content, without requiring another shoot.

Blurred white document icon with a play button on a light blue background.How it works

How the ecommerce video maker works

Create an e-commerce video in four steps using a single video creation platform, from product details to a polished video in the format required by your shop and channels.

step icon

Step 1: Add product details

Paste a product description or upload a photo. Choose the style, aspect ratio and format you need.

step icon

Step 2: Generate the video

The AI writes the script, creates scenes, adds narration and assembles a first cut automatically. For a presenter-led version, use an AI spokesperson.

step icon

Step 3: Customise and brand

In the browser-based video editor, drag and drop scenes, change fonts and colours, select footage from the stock library, or use the AI video translator to localise the clip.

step icon

Step 4: Export and publish

Download an MP4 in any aspect ratio and format, then post it to your shop, marketplace or social feed.

FAQs about our ecommerce video maker

What is an e-commerce video maker and how does it work?

An e-commerce video maker is an AI-powered tool that turns product details into finished video content without any filming. It lets you describe or upload a product, choose a style, and create scenes, narration and motion, so you can produce videos in minutes.

How can I turn a product photo into a video without filming?

Upload a single product image and the tool will add cinematic pans, zooms and animation to bring it to life. You can add a script, voiceover and captions within the same workflow, then export a finished clip without needing a camera, set or editing software.

Do I need video editing experience to create e-commerce videos?

No. The drag-and-drop editor is straightforward to use and requires no video-editing experience. The AI handles the more demanding work within the video editor, whilst styled templates give every clip a professional finish, allowing first-time users to create polished videos that reflect their brand.

Are there e-commerce video templates I can use as a starting point?

Yes. Start with professional templates, then edit the text, fonts and colours to match your brand. These video templates cover product demonstrations, promotions and social media adverts, turning a plain listing into a branded clip in just a few clicks.

Do product videos increase sales on e-commerce product pages?

Product videos can help shoppers assess an item by showing its size, texture, features, set-up or use in action. Use video alongside clear product images and descriptions so shoppers can understand the product before purchasing.

Why choose HeyGen rather than other ecommerce video tools?

HeyGen turns a single product photo into motion, adds natural narration, and localizes the same clip into 177+ languages with AI dubbing, so one video creator can cover every listing, ad, and market you sell in.

Can I create product videos at scale for a large catalogue?

Yes. Teams generate videos in batches from one script and template, then swap products, hooks, and languages. Videoimagem produced 50,000+ personalized videos and saw up to 3x engagement, showing how quickly product video content can scale.

Is there a free e-commerce video maker, and how much does it cost?

Yes. You can start for free with no credit card and create product videos straightaway. Paid plans for this e-commerce video maker offer longer videos, more exports and additional languages as your catalogue grows, at considerably less than the $1,000 to $3,000 that a traditional video shoot can cost. See HeyGen's pricing page.

Which video formats and dimensions work for Amazon, TikTok and Instagram?

Amazon listing requirements vary, whilst TikTok, Reels and Stories favour a 9:16 vertical format. You can resize a single project into multiple formats and export each version, allowing one product video to suit your shopfront and every channel.

How long should an AI e-commerce product video be?

Match the length to the channel and the product's complexity. Keep short-form product adverts focused on one clear message, and allow more time when a product demonstration requires set-up steps, feature explanations or instructions. Remove anything that does not help the shopper understand the product.

Can I create the same product video in other languages?

Yes. Generate narration in more than 177 languages, or run a finished clip through the AI video translator to localise it with accurate lip-syncing. A single product video becomes a shop-ready asset for every region, without the need to reshoot or re-edit.

Can I turn a product brochure or PDF into an e-commerce video?

Yes. Use PDF to video to turn a product brochure, catalogue or listing document into scripted, narrated scenes, then customise the result for your shop or social channels.

Can I make an e-commerce video without appearing on camera?

Yes. Create a faceless video using product footage, graphics, narration, text and captions, so you can present the item without filming yourself.

Can an AI presenter explain my product on screen?

Yes. Add an AI spokesperson to deliver your product script with synchronised speech, gestures and expressions, then customise the video for your shop or social channels.

Explore more AI-powered tools

Bring any photo to life with hyper-realistic voice and movement using Avatar IV.

Start creating with HeyGen

Turn product photos and text into e-commerce videos designed to drive sales, using AI.

CTA background