Email continues to be one of the highest-performing channels in digital marketing, but its true power lies in personalization. Generic blasts are easy to ignore. Personalized emails, on the other hand, feel relevant, timely, and crafted with the individual in mind. When done right, they become more than just messages—they become experiences. Whether it’s a personalized product recommendation, a tailored welcome sequence, or a re-engagement campaign based on user behavior, personalization turns email into a powerful tool for connection and conversion. With personalized videos, you can:
Best practices
for emails
To unlock the full potential of personalized email marketing, it’s not enough to simply add a name to the subject line—you need to deliver content that’s relevant, timely, and aligned with each recipient’s unique journey. When done right, personalized emails cut through the clutter, speak directly to individual needs and behaviors, and create lasting connections that drive engagement and conversions. Whether you’re welcoming a new subscriber, recommending their next favorite product, or re-engaging a lapsed customer, personalization ensures your message lands exactly where it matters.
Use more than just a first name
While name personalization helps, true impact comes from tailoring content based on actions, preferences, and lifecycle stage. Think: product recommendations, location-based offers, or reminders related to past behavior.
Segment your list
Divide your audience into groups based on shared characteristics (e.g., purchase history, engagement level, demographics) so you can deliver more relevant messaging to each segment.
Automate behavior-based campaigns
Set up triggered email flows (welcome series, cart abandonment, post-purchase follow-ups) that respond to real-time user actions, keeping content relevant and timely.
A/B test personalization elements
Try different approaches to see what resonates most with your audience. Track key metrics like open rate, click-through rate, and conversion rate for your personalized emails.
Keep content focused and relevant
Don’t overload the email with too much information. Make sure each element of the message supports the personalization and leads toward a clear call-to-action.
Want to try HeyGen?
With platforms like HeyGen making this easier and more scalable than ever, now is the perfect time to integrate personalized video into your advertising strategy.
Chapter 4
Emails that turn data into meaningful connections
