Personalized content has become the cornerstone of effective marketing strategies, from emails to targeted video ads to social media. According to Twillio’s State of Personalization Report, 89% of marketing decision-makers deem personalization essential for their success in the coming years. However, a disconnect persists: while 85% of companies believe they offer personalized experiences, only 60% of customers agree.
Consumers want tailored experiences. In fact, 71% of consumers expect personalized content, and 76% get frustrated when it doesn’t happen. This gap underscores the need for genuine personalization efforts. The benefits are clear—companies excelling in personalization can achieve revenue growth rates 40% higher than those of their competitors. These statistics highlight that, in today's competitive landscape, personalization is not merely advantageous but imperative for fostering customer loyalty and driving business growth. Video content is the most engaging way to meet that demand.
The power of
personalized videos
Traditional marketing messages often struggle to capture attention in an oversaturated digital landscape, but personalized videos offer a powerful solution by using customer data to deliver customized, relevant content. This tailored approach ensures marketing efforts aren’t wasted on disinterested audiences, allowing brands to connect more meaningfully with their viewers. As a result, businesses can nurture leads, build stronger relationships, and drive conversions through video experiences that feel uniquely personal.
Higher engagement
Personalized videos increase watch time and viewer retention.
Stronger conversions and ROI
Tailored messaging resonates better, leading to improved conversion rates and ROI.
Enhanced customer experience
Viewers feel valued when content is customized to their needs.
Chapter 1
Why your marketing team needs personalized videos
