Trusted by over
85,000+ customers
Benefits and value
On-demand video creation
for every marketing team
HeyGen gives marketers the freedom to create professional-quality videos on demand. With a script and a few clicks, you can turn any asset, from PDFs to blogs to slide decks, into compelling, on-brand video content anytime, without breaking your budget. Discover how to maximize your marketing budget with AI video.
Speed to market
Produce campaign-ready video content from existing marketing assets in minutes. With AI avatars and instant voiceovers, you can react to trends, test messaging, and launch faster than ever. Learn how to A/B test AI videos like a performance marketer.
Personalization at scale
Tailor messaging by segment, persona, or geography without duplicating effort. HeyGen makes it easy to customize videos with names, roles, and local languages across channels.
Enterprise-grade control
Keep every asset on-brand with consistent templates, approved avatars, and easy collaboration tools. Update content globally in 170 languages and dialects.
Use cases
Effortlessly fuel full funnel
campaigns with AI videos
Create professional-quality videos without the hassle. From brand consistency to customizable templates and dynamic camera angles, HeyGen’s AI-driven features make every video engaging, polished, and on-brand—no technical skills required.
“It’s not just the time savings. It’s the fact that by not having to spend that time on the ad, I can think more about bigger projects like documentaries or campaigns I wouldn’t have even conceptualized before having this tool."
How it works
Turn marketing ideation
into instant content creation
Creating high-quality marketing videos has never been easier. Choose a template, customize with HeyGen’s AI video platform, and generate stunning marketing content in minutes. Learn how to build the ultimate video marketing tech stack.
Create or choose an
avatar and voice
Pick from a diverse range of AI avatars and voices, or generate custom ones that fit your brand and message.
Write your script
(or let AI help)
Craft your message with ease, or let AI generate a compelling script tailored to your audience. Craft your message with ease, or let AI generate a compelling script tailored to your audience. Explore how to write winning video scripts with AI.
Share, embed, or download
your videos in 4k
Publish your video instantly—download in ultra-high resolution, embed on your site, or share across platforms.
The highest Trust & Safety standards
HeyGen adheres to global standards and provides peace of mind for your organization’s compliance requirements. Our dedicated Trust & Safety team ensures your data is secure and our AI is used ethically.
Marketing FAQs
AI-powered video creation automates content production by using AI-driven avatars, script generation, and voice synthesis, making it easy to create engaging videos without professional video editing skills.
Yes! With multilingual video creation, you can generate localized content in various languages without manual translation or voice dubbing.
AI avatars provide a human-like presence for brand storytelling, making AI digital marketing videos more engaging and interactive.
You can produce personalized video marketing campaigns, explainer videos, product demos, how-to guides, and more—all tailored to your audience.
AI-driven tools speed up content creation, allowing you to generate dynamic video content creation in minutes instead of weeks.
Yes! AI eliminates the need for expensive production teams and reshoots, making video creation more affordable and scalable.
Absolutely. With advanced AI avatars for marketing, you can adjust voice tone, pitch, and speed to align with your brand.
AI-generated videos are more interactive, customizable, and scalable, ensuring better retention and conversion rates.
