Social media is where your audience spends a significant portion of their time—scrolling, engaging, and discovering. To truly stand out, marketers must go beyond generic posts and embrace personalization as a core strategy. When you tailor your content to individual preferences, behaviors, and needs, you transform passive scrollers into loyal brand advocates. With personalized videos, you can:
Best practices
for social media
To make the most of personalization on social media, it’s not just about using someone’s name or location—it’s about delivering content that feels timely, relevant, and valuable to each individual. When you meet users with content that speaks to their interests, solves their problems, or celebrates their wins, you earn their attention, trust, and business. With the right strategy and tools, brands can create meaningful interactions that feel one-on-one, even at scale. Personalized social media marketing can scale without losing its human touch—and that’s where the magic happens. Below are key best practices to help you personalize your social media content effectively.
Segment your audience
Use tools like LinkedIn Campaign Manager to create granular audience segments based on behavior, demographics, interests, or past interactions.
Use dynamic creatives
Platforms like TikTok and Instagram support dynamic creative tools that allow you to automatically serve personalized versions of the same ad to different audiences.
Embrace personalized video
Tools like HeyGen let you create AI-generated video content that feels tailor-made for your followers—like customized event invites, product demos, or milestone celebrations.
Monitor engagement and adapt
Use social analytics to see what personalized content resonates most. Then double down on what works—whether that’s certain messaging, timing, or content formats.
Add personal touches to organic content
Even without ad spend, use social listening to address customer pain points or mention real customers by name in your content (with permission).
Want to try HeyGen?
With platforms like HeyGen making this easier and more scalable than ever, now is the perfect time to integrate personalized video into your advertising strategy.
Chapter 3
Social media that boosts reach and virality
