Make a Retargeting Ad Video That Converts

Boost conversions and re-engage your target audience with powerful video ads, effortlessly created from script using AI.

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Try one of these prompts.

Agent is the first creative engine built to transform a single prompt into a complete video.

Example Prompt 1
An engaging 45-second "retargeting ad video" is needed for e-commerce businesses and digital marketers, designed to "optimize video content" for maximum re-engagement with previous website visitors. Present this dynamic and vibrant content, complete with upbeat background music, through a professional AI avatar. HeyGen's AI avatars will ensure a compelling and consistent on-screen presence for your message.
Example Prompt 2
To guide advanced marketers and ad campaign strategists, develop a comprehensive 1-minute 30-second instructional video focused on the technicalities of implementing "conversion tracking" within "Google Ads" for retargeting. This video requires a clean, data-driven visual style with practical on-screen text overlays and a calm, authoritative narration. Utilize HeyGen's Subtitles/captions feature to enhance accessibility and clarity for complex technical terms.
Example Prompt 3
Illustrating best practices for launching a "dynamic remarketing" campaign and improving "ad campaign" efficiency, produce a sharp 30-second video specifically for performance marketers and media buyers. This modern, concise video should feature a direct-to-camera AI avatar delivering a strong call-to-action. Leverage HeyGen's Aspect-ratio resizing & exports feature to ensure seamless adaptation across various social media platforms.
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Copy the prompt
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Paste into the Creation box
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Watch your video come to life
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Creative Engine

No Crew. No Cuts. Just Your AI Video Agent at Work

Agent is the first creative engine built to transform a single prompt into a complete video.

Prompt-Native Video Creation

Agent is the first creative engine built to transform a single prompt into a complete video. You describe the idea. Agent returns a fully constructed, publish-ready asset. There is no need to write scripts, manage assets, or piece together content manually.

End-to-End Video Generation

Agent handles the full video creation process. It writes a clear and compelling script based on your idea, selects images that match the tone and message, adds natural and emotion-aware voiceover, applies edits and transitions for polished pacing, and finalizes subtitles, timing, and rhythm for clarity and performance.

Built with Structure and Intent

Unlike traditional workflows that rely on timelines and manual assembly, Agent constructs videos from the ground up. Each output is intentionally designed to match your goal. From messaging and rhythm to scene flow and audience fit. The result is a coherent and purpose-driven video.

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How to Make a Retargeting Ad Video

Re-engage past visitors and drive conversions by easily creating targeted video ads that resonate with your audience's previous interactions.

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Step 1
Create Your Targeted Video Content
Utilize HeyGen's AI avatars or text-to-video from script to produce compelling video assets tailored for your retargeting campaign.
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Step 2
Select Your Retargeting Audience
Connect your ad accounts to build a targeted audience list from users who previously engaged with your content or website, ensuring your HeyGen video reaches relevant viewers.
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Step 3
Add Your Video to Ad Formats
Upload your HeyGen video and use aspect-ratio resizing to adapt it for various ad formats across different platforms, maintaining optimal visual quality.
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Step 4
Export and Track Campaign Performance
Export your finalized video from HeyGen, then set up conversion tracking within your ad platform to monitor the performance of your retargeting campaign and optimize for results.
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Frequently Asked Questions

How can HeyGen streamline the creation of high-quality video retargeting ads?

HeyGen simplifies making engaging video retargeting ads by transforming text into professional video assets using AI avatars, voiceovers, and customizable templates. This enables rapid production of diverse ad formats, perfectly suited for your targeted audience list across various digital networks.

What technical capabilities does HeyGen offer for optimizing video retargeting campaigns?

HeyGen empowers you to produce technically optimized video assets by offering various aspect-ratio resizing options and robust branding controls, ensuring your retargeting ad videos fit diverse ad formats. These features help you tailor content for platforms like Google Ads and YouTube, crucial for effective video retargeting campaigns and custom audience engagement.

Can I customize video retargeting advertisements for specific audience segments using HeyGen?

Absolutely, HeyGen enables dynamic personalization of video retargeting advertisements by allowing you to generate varied video assets for distinct custom audiences or targeted audience lists. Leverage AI avatars and flexible text-to-video options to create unique messages that resonate based on specific viewer event data or video behavior.

How does HeyGen accelerate the production of video assets for a remarketing campaign?

HeyGen significantly speeds up video production for your remarketing campaign by instantly converting scripts into polished video assets with AI avatars and professional voiceovers. This rapid content creation allows marketers to quickly iterate and deploy multiple retargeting ad videos, optimizing for campaign performance and conversion tracking without traditional video production timelines.