Make a Product Update Video: Easy & Engaging Announcements

Announce new features with captivating product videos. Create professional updates instantly using our diverse Templates & scenes.

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Don't like the result?
Try one of these prompts.

Agent is the first creative engine built to transform a single prompt into a complete video.

Example Prompt 1
For potential new users, particularly small businesses, craft a compelling 60-second product demo showcasing the intuitive 'Easy drag-and-drop editor'. The desired aesthetic is a clean, modern instructional visual style, accompanied by a calm, reassuring voiceover. You can effortlessly generate this voiceover directly from your script using HeyGen's Text-to-video from script capability, explaining core functionalities step-by-step.
Example Prompt 2
Unveil our latest integration with a concise 30-second feature announcement video tailored for developers and power users. This piece calls for dynamic, tech-focused visuals and an upbeat tempo, highlighting the tool's unparalleled speed and efficiency. To ensure maximum reach and clarity, utilize HeyGen's Subtitles/captions feature for automatic subtitle generation, illustrating how these advanced AI video tools will transform their development process.
Example Prompt 3
Targeting marketing professionals, conceive a persuasive 50-second promotional video that articulates the holistic value and unique selling propositions of our platform. Envision a polished, cinematic visual style, enhanced by a professional voiceover to foster credibility and impact. Amplify your visual narrative by tapping into HeyGen's Media library/stock support, finding high-quality supplementary visuals that compellingly underscore the power of our video marketing tools.
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Copy the prompt
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Paste into the Creation box
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Watch your video come to life
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Creative Engine

No Crew. No Cuts. Just Your AI Video Agent at Work

Agent is the first creative engine built to transform a single prompt into a complete video.

Prompt-Native Video Creation

Agent is the first creative engine built to transform a single prompt into a complete video. You describe the idea. Agent returns a fully constructed, publish-ready asset. There is no need to write scripts, manage assets, or piece together content manually.

End-to-End Video Generation

Agent handles the full video creation process. It writes a clear and compelling script based on your idea, selects images that match the tone and message, adds natural and emotion-aware voiceover, applies edits and transitions for polished pacing, and finalizes subtitles, timing, and rhythm for clarity and performance.

Built with Structure and Intent

Unlike traditional workflows that rely on timelines and manual assembly, Agent constructs videos from the ground up. Each output is intentionally designed to match your goal. From messaging and rhythm to scene flow and audience fit. The result is a coherent and purpose-driven video.

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How Making a Product Update Video Works

Easily create engaging product update videos to showcase new features and enhancements with HeyGen's intuitive platform.

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Step 1
Choose Your Starting Point
Select from professional "video templates" or begin with a script for HeyGen's "Text-to-video from script" feature, laying the foundation for your update.
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Step 2
Add Product Details and Visuals
Incorporate your new features through "screen recording" or by uploading product demos from your media library.
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Step 3
Integrate AI and Brand Elements
Personalize your message using "AI avatars" to present your update, making your "product update videos" more engaging and professional.
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Step 4
Refine and Share Your Video
Enhance accessibility by adding "Subtitles/captions" for broader reach, then easily export your final "feature announcement video" for distribution.
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Frequently Asked Questions

How can HeyGen help me create compelling product videos for my business?

HeyGen leverages advanced AI video tools and an easy drag-and-drop editor to empower you as a product video maker. You can swiftly create engaging product videos, including feature announcement videos or product demos, using customizable video templates and AI avatars, all without complex video editing.

What types of video templates are available for product announcements on HeyGen?

HeyGen offers a diverse library of professional video templates specifically designed for product update videos, new feature announcements, and product demos. These templates streamline the creation process, allowing you to produce high-quality content quickly with your brand's unique style.

Can HeyGen generate a product update video directly from my script?

Absolutely, HeyGen makes it effortless to make a product update video or any promotional video directly from your script. Our AI video tools enable you to transform text into dynamic video content with realistic AI avatars and professional voiceovers, ensuring your message is delivered clearly and engagingly.

How can I ensure my product videos align with my brand identity using HeyGen?

HeyGen provides robust branding controls within its video marketing tools, allowing you to easily integrate your company logo, specific brand colors, and custom media. This ensures that every product video you create, whether for promotions or tutorial videos, perfectly reflects your brand's unique identity.