Make a Case Study Video That Drives Sales

Leverage HeyGen's text-to-video from script capability to create professional-level customer testimonials and boost your video marketing.

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Don't like the result?
Try one of these prompts.

Agent is the first creative engine built to transform a single prompt into a complete video.

Example Prompt 1
Create a 45-second case study video demonstrating a product's significant impact on client efficiency or growth, tailored for SaaS businesses targeting enterprise clients. The visual style should be modern and data-driven, using HeyGen's templates & scenes for clear "data visuals" and animations. Ensure the video is "visually engaging" and includes subtitles/captions for accessibility, making complex information easily digestible.
Example Prompt 2
Develop a concise 30-second video presenting a compelling 'before and after' transformation, ideal for small businesses and startups illustrating rapid improvements. The visual style should be dynamic and impactful with quick cuts, drawing from HeyGen's media library/stock support for relevant B-roll. The video should aim to "create a case study video" that clearly articulates the solution's value, culminating in a strong "call to action".
Example Prompt 3
Design a 60-second narrative-driven case study video, aimed at potential clients in a niche industry, detailing how a specific challenge was successfully overcome. The video should have an authentic, interview-style feel, blending insights from "recorded video testimonials" (which can be derived from a "video script") with visuals of the solution in action. Include subtitles/captions to enhance accessibility and reinforce the key message, using HeyGen's text-to-video from script capabilities for a polished delivery.
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Copy the prompt
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Paste into the Creation box
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Watch your video come to life
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Creative Engine

No Crew. No Cuts. Just Your AI Video Agent at Work

Agent is the first creative engine built to transform a single prompt into a complete video.

Prompt-Native Video Creation

Agent is the first creative engine built to transform a single prompt into a complete video. You describe the idea. Agent returns a fully constructed, publish-ready asset. There is no need to write scripts, manage assets, or piece together content manually.

End-to-End Video Generation

Agent handles the full video creation process. It writes a clear and compelling script based on your idea, selects images that match the tone and message, adds natural and emotion-aware voiceover, applies edits and transitions for polished pacing, and finalizes subtitles, timing, and rhythm for clarity and performance.

Built with Structure and Intent

Unlike traditional workflows that rely on timelines and manual assembly, Agent constructs videos from the ground up. Each output is intentionally designed to match your goal. From messaging and rhythm to scene flow and audience fit. The result is a coherent and purpose-driven video.

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How to Make a Case Study Video

Transform customer success stories into compelling visual narratives effortlessly, enhancing brand trust and showcasing real-world value to your target audience.

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Step 1
Create Your Video Script
Develop a detailed video script to tell your customer's success story. Focus on the challenge, solution, and results. Utilize HeyGen's Text-to-video from script capability to easily convert your written narrative into a dynamic video foundation.
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Step 2
Select Engaging Visuals
Enhance your story with relevant visuals such as B-roll footage, product demos, or data visuals. Choose from HeyGen's extensive Media library/stock support to find compelling imagery or upload your own to illustrate key points.
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Step 3
Add Authentic Testimonials
Incorporate customer testimonials that highlight their positive experience. Record video snippets or use HeyGen's Voiceover generation to bring your written testimonials to life with natural-sounding audio.
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Step 4
Export and Share Your Story
Review your complete case study video for clarity and impact. Ensure accessibility by adding Subtitles/captions before exporting and sharing your professional-level video across your marketing channels to engage your target audience.
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Frequently Asked Questions

How can HeyGen help me create a compelling case study video?

HeyGen empowers you to create professional-level videos by transforming your video script into visually engaging content with AI avatars, voiceovers, and dynamic scenes, making your customer success stories truly impactful.

What features does HeyGen offer for crafting customer testimonial videos efficiently?

HeyGen provides advanced text-to-video tools, customizable templates, and a robust media library to seamlessly produce high-quality customer testimonial videos without traditional video editing software. You can also integrate your brand's specific B-roll footage.

Can HeyGen enhance the storytelling and visuals in my case study videos?

Absolutely, HeyGen allows you to animate your designs, incorporate various data visuals, and utilize its vast library of templates to craft a powerful story-based format, ensuring your case study videos are visually engaging and resonate with your target audience.

How does HeyGen ensure my case study videos look professional?

HeyGen offers professional-level videos through features like comprehensive branding controls, high-quality AI avatars, automatic subtitles, and aspect-ratio resizing for various platforms, ensuring your finished "make a case study video" project maintains a polished, consistent brand image.