Make a Behind the Scenes Video That Tells Your Story

Create authentic BTS content effortlessly using HeyGen's powerful AI avatars to humanize your brand.

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Don't like the result?
Try one of these prompts.

Agent is the first creative engine built to transform a single prompt into a complete video.

Example Prompt 1
Produce an engaging 60-second video for film students and indie filmmakers, delving into the technical intricacies of a film set by highlighting various camera equipment and the collaborative on-set b-roll capture. Adopt a slick, documentary-style visual aesthetic with clear, crisp audio focusing on ambient set sounds and precise voiceovers. Leverage HeyGen's AI avatars to present key technical specifications or introduce different crew roles, adding a professional touch.
Example Prompt 2
Develop a persuasive 30-second short video targeting small business owners and marketing managers, illustrating how behind-the-scenes footage can effectively tell a story and serve as a powerful marketing tool for their brand. The video should have a polished, inspirational visual style with cinematic transitions and a motivational musical score. Enhance viewer comprehension and engagement by integrating HeyGen's Subtitles/captions to convey key marketing insights and brand messaging.
Example Prompt 3
Craft a dynamic 45-second explainer video designed for social media managers and personal brands, demonstrating efficient video editing techniques to transform raw BTS clips into captivating social media marketing content. Employ a fast-paced, modern visual approach with vibrant color grading and a trendy audio track featuring quick sound effects. Integrate HeyGen's Text animations to emphasize important tips and create visually engaging on-screen graphics that capture audience attention.
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Copy the prompt
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Paste into the Creation box
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Watch your video come to life
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Creative Engine

No Crew. No Cuts. Just Your AI Video Agent at Work

Agent is the first creative engine built to transform a single prompt into a complete video.

Prompt-Native Video Creation

Agent is the first creative engine built to transform a single prompt into a complete video. You describe the idea. Agent returns a fully constructed, publish-ready asset. There is no need to write scripts, manage assets, or piece together content manually.

End-to-End Video Generation

Agent handles the full video creation process. It writes a clear and compelling script based on your idea, selects images that match the tone and message, adds natural and emotion-aware voiceover, applies edits and transitions for polished pacing, and finalizes subtitles, timing, and rhythm for clarity and performance.

Built with Structure and Intent

Unlike traditional workflows that rely on timelines and manual assembly, Agent constructs videos from the ground up. Each output is intentionally designed to match your goal. From messaging and rhythm to scene flow and audience fit. The result is a coherent and purpose-driven video.

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How to Make a Behind the Scenes Video

Showcase the effort and creativity behind your projects by crafting engaging behind-the-scenes videos that connect with your audience.

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Step 1
Capture Authentic BTS Content
Record on-set b-roll footage and interviews during your project to showcase your team and process. This raw content forms the foundation of an authentic BTS video, capturing genuine moments and insights.
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Step 2
Structure Your Narrative with a Template
Organize your captured footage into a compelling story. Utilize HeyGen's video templates and scenes to quickly establish a clear narrative flow, making your behind-the-scenes story easy to follow and engaging for viewers.
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Step 3
Enhance Your Video with Engaging Elements
Bring your BTS video to life by adding professional touches. Generate a voiceover to narrate key moments or use graphics and text animations to highlight important details, making your content more dynamic and informative.
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Step 4
Export Your Polished BTS Video
Apply branding controls to ensure consistency with your brand identity. Optimize your video's aspect ratio and export it in the desired format, ready for sharing across social media platforms and engaging your audience.
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Frequently Asked Questions

How can HeyGen help me create authentic BTS content effectively?

HeyGen allows you to transform scripts into engaging behind the scenes videos using AI avatars and a media library, ensuring your authentic BTS content captures the creative process efficiently. You can easily tell a story about your project with powerful visuals and voiceovers.

What creative ideas can HeyGen offer for making a behind the scenes video?

HeyGen provides diverse video templates and scenes, allowing you to easily produce on-set b-roll or interview segments for your behind the scenes video. You can enhance your BTS videography with graphics & text animations to highlight key insights and creative extras.

Can I ensure my brand identity is consistent when shooting BTS video with HeyGen?

Absolutely, HeyGen offers branding controls like custom logos and colors to maintain a cohesive look across all your behind the scenes videos. This helps reinforce your brand identity while sharing shareable moments of your work as a powerful marketing tool.

How does HeyGen simplify the production of BTS videography?

HeyGen streamlines the process of making behind the scenes videos by converting text-to-video from a script and generating voiceovers. This allows you to quickly create professional-quality BTS films without extensive camera equipment, simplifying your BTS videography workflow.