Master Your In Feed Ad Video Strategy

Drive higher conversions and brand awareness with captivating video ads. Easily create professional content using HeyGen's AI avatars.

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Don't like the result?
Try one of these prompts.

Agent is the first creative engine built to transform a single prompt into a complete video.

Example Prompt 1
Imagine a 90-second video targeting small business owners and marketing managers, answering how to leverage precise "targeting options" for enhanced ad performance and overall "optimization". This video should employ engaging, infographic-style visuals with upbeat background music, utilizing an "AI avatars" to present complex strategies in an accessible and friendly manner.
Example Prompt 2
Produce a 2-minute tutorial video aimed at video content creators and social media managers, demonstrating the importance of "aspect ratio" variations for different platforms and best practices for implementing "Captions". The visual style should be dynamic with fast-paced editing, showcasing practical examples, and include automatically generated "Subtitles/captions" to highlight their impact on accessibility and engagement.
Example Prompt 3
Develop a 1.5-minute strategic overview for performance marketers and e-commerce specialists, illustrating the process of successful "A/B Test" implementation to drive higher "conversions" in in-feed ad campaigns. This video will benefit from a data-driven visual style, incorporating split-screen comparisons and analytical insights, all structured effectively using pre-designed "Templates & scenes" for a polished presentation.
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Copy the prompt
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Paste into the Creation box
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Watch your video come to life
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Creative Engine

No Crew. No Cuts. Just Your AI Video Agent at Work

Agent is the first creative engine built to transform a single prompt into a complete video.

Prompt-Native Video Creation

Agent is the first creative engine built to transform a single prompt into a complete video. You describe the idea. Agent returns a fully constructed, publish-ready asset. There is no need to write scripts, manage assets, or piece together content manually.

End-to-End Video Generation

Agent handles the full video creation process. It writes a clear and compelling script based on your idea, selects images that match the tone and message, adds natural and emotion-aware voiceover, applies edits and transitions for polished pacing, and finalizes subtitles, timing, and rhythm for clarity and performance.

Built with Structure and Intent

Unlike traditional workflows that rely on timelines and manual assembly, Agent constructs videos from the ground up. Each output is intentionally designed to match your goal. From messaging and rhythm to scene flow and audience fit. The result is a coherent and purpose-driven video.

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How In-Feed Ad Video Works

Master the creation and optimization of your in-feed video ads with this concise guide, designed to boost engagement and achieve your campaign goals.

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Step 1
Create Your Engaging Video Ad
Utilize HeyGen's "Text-to-video from script" or "AI avatars" to produce compelling content that aligns with essential "ad specs" for various platforms.
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Step 2
Apply Optimal Visuals and Audio
"Apply" HeyGen's "Aspect-ratio resizing & exports" to achieve high visual quality and the desired "resolution", ensuring your video looks sharp everywhere.
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Step 3
Select Your Audience and Add Accessibility
"Select" your target audience for distribution and maximize reach by adding "Subtitles/captions" using HeyGen, ensuring your ad resonates with diverse "targeting options".
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Step 4
Export and Optimize for Conversions
"Export" your polished video, incorporating "Branding controls (logo, colors)" for consistency, then launch and track performance to drive effective "conversions".
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Frequently Asked Questions

How does HeyGen ensure my in-feed ad videos meet technical ad specs?

HeyGen simplifies meeting diverse ad specs by offering flexible aspect ratio resizing and high-resolution exports. You can easily optimize your video ad content for various platforms, ensuring proper display and file size compliance for optimal delivery.

What features does HeyGen offer to optimize video ads for better conversions?

HeyGen empowers users to enhance conversion rates by seamlessly integrating compelling headlines and strong calls to action directly into their video ads. Additionally, the platform supports precise captioning, crucial for maximizing engagement and clarity even without sound.

Can HeyGen facilitate A/B testing different video ad creative elements?

Absolutely, HeyGen is designed to accelerate A/B testing by enabling rapid creation of diverse video ad variations. You can quickly generate multiple scripts, AI avatars, or scenes to test different headlines and calls to action, allowing for data-driven optimization.

How does HeyGen ensure brand consistency across various video ad campaigns?

HeyGen provides robust branding controls, allowing you to integrate your specific logos and brand colors consistently across all your video ad content. This ensures strong brand awareness and a cohesive visual identity for every in-feed ad video you create.