DTC Brand Marketing Video Maker for Higher ROI
Create scroll-stopping product videos and video ads with AI avatars, designed for higher ROI and efficient bulk creation.
Don't like the result?
Try one of these prompts.
Agent is the first creative engine built to transform a single prompt into a complete video.
Develop an authentic 45-second video ad aimed at skeptical online shoppers, presenting genuine customer testimonials about a sustainable DTC brand. The visual style should emulate user-generated content, with warm lighting, natural settings, and a calm, reassuring background score. Integrate real customer quotes seamlessly using HeyGen's subtitles/captions feature, ensuring the message is clear and persuasive, crafted from a compelling script using Text-to-video from script capabilities.
Imagine a clear and concise 60-second instructional video designed for first-time buyers of an innovative beauty product, guiding them through its proper usage for optimal results. The aesthetic should be bright, clean, and instructional, featuring a friendly on-screen presentation with step-by-step visuals and gentle background music. Leverage HeyGen's templates & scenes to structure the tutorial effectively, incorporating relevant stock footage from the media library/stock support to enhance visual clarity.
Design a punchy 15-second Instagram Reel to create brand awareness among Gen Z and Millennials, highlighting a unique direct-to-consumer apparel line with dynamic, trendy visuals, vibrant color palettes, quick transitions, and popular sound clips. This scroll-stopping content should feature a brief, impactful statement delivered by an AI avatar, optimized for vertical viewing using HeyGen's aspect-ratio resizing & exports, ensuring maximum engagement on social feeds.


Creative Engine
No Crew. No Cuts. Just Your AI Video Agent at Work
Agent is the first creative engine built to transform a single prompt into a complete video.
Prompt-Native Video Creation
Agent is the first creative engine built to transform a single prompt into a complete video. You describe the idea. Agent returns a fully constructed, publish-ready asset. There is no need to write scripts, manage assets, or piece together content manually.
End-to-End Video Generation
Agent handles the full video creation process. It writes a clear and compelling script based on your idea, selects images that match the tone and message, adds natural and emotion-aware voiceover, applies edits and transitions for polished pacing, and finalizes subtitles, timing, and rhythm for clarity and performance.
Built with Structure and Intent
Unlike traditional workflows that rely on timelines and manual assembly, Agent constructs videos from the ground up. Each output is intentionally designed to match your goal. From messaging and rhythm to scene flow and audience fit. The result is a coherent and purpose-driven video.
Use Cases
Bring any photo to life with hyper-realistic voice and movement using Avatar IV.

Frequently Asked Questions
How does HeyGen streamline DTC brand marketing video creation?
HeyGen empowers DTC brands to produce high-quality, scroll-stopping marketing videos efficiently. Our AI video maker simplifies the creation process, allowing you to generate compelling content for product videos and video ads.
Can HeyGen help create engaging AI avatars for video ads?
Absolutely, HeyGen's advanced AI avatars provide a powerful tool for creating impactful video ads and Instagram Reels. You can customize these avatars to represent your brand, delivering your message with authentic and engaging performances.
What features make HeyGen an effective AI video maker for product videos?
HeyGen excels at generating diverse product videos with features like AI script generator, Text-to-Speech, and customizable video templates. This enables bulk creation of varied content, ensuring your products are showcased effectively across multiple platforms like YouTube Ads.
Does HeyGen support custom branding for video content?
Yes, HeyGen allows you to maintain consistent branding by offering customizable video templates and branding controls, including logo and color schemes. This ensures all your DTC brand marketing videos reflect your unique identity, enhancing recognition and professional appeal.
