How to create business case videos that Convert

Quickly make powerful case study videos to increase trust. Leverage HeyGen's Text-to-video from script for fast results.

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Try one of these prompts.

Agent is the first creative engine built to transform a single prompt into a complete video.

Example Prompt 1
Create an informative 45-second video specifically targeting marketing managers and sales teams, highlighting the tangible benefits of case study videos for boosting sales. This dynamic video should feature on-screen text and statistics, delivered with a clear, confident voiceover generated directly from your script using HeyGen's text-to-video capabilities, ensuring maximum engagement and clarity with built-in subtitles/captions.
Example Prompt 2
Develop a concise 30-second instructional video for small business owners and content creators, demonstrating how to make a case study video effectively, from planning to writing the script. The visuals should be clean and step-by-step, utilizing HeyGen's diverse templates & scenes, with supporting media from its library/stock to illustrate each stage, accompanied by clear, concise audio guidance.
Example Prompt 3
Design a persuasive 90-second video aimed at CEOs and business development professionals, illustrating the power of video marketing to reach your target audience more effectively. The style should be sophisticated and compelling, incorporating high-quality stock footage, a persuasive narrative driven by professional voiceover generated with HeyGen, and optimized for various platforms through its aspect-ratio resizing & exports feature.
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Copy the prompt
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Paste into the Creation box
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Watch your video come to life
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Creative Engine

No Crew. No Cuts. Just Your AI Video Agent at Work

Agent is the first creative engine built to transform a single prompt into a complete video.

Prompt-Native Video Creation

Agent is the first creative engine built to transform a single prompt into a complete video. You describe the idea. Agent returns a fully constructed, publish-ready asset. There is no need to write scripts, manage assets, or piece together content manually.

End-to-End Video Generation

Agent handles the full video creation process. It writes a clear and compelling script based on your idea, selects images that match the tone and message, adds natural and emotion-aware voiceover, applies edits and transitions for polished pacing, and finalizes subtitles, timing, and rhythm for clarity and performance.

Built with Structure and Intent

Unlike traditional workflows that rely on timelines and manual assembly, Agent constructs videos from the ground up. Each output is intentionally designed to match your goal. From messaging and rhythm to scene flow and audience fit. The result is a coherent and purpose-driven video.

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How to Create Business Case Videos

Craft compelling business case videos and customer testimonials with ease to showcase your success and engage your target audience effectively.

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Step 1
Create Your Script
Develop a compelling script that highlights your customer's success story. Define your target audience and key message, then use HeyGen's Text-to-video from script feature to instantly bring your words to life.
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Step 2
Select Your Visuals
Choose from a range of professional AI avatars to represent your brand or interviewees. Combine them with dynamic scenes and media from the library to build the foundation of your customer testimonial video.
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Step 3
Enhance with Branding
Integrate your company's identity using Branding controls for logos and colors. Polish your video with voiceovers and captions, ensuring your case study is professional and engaging.
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Step 4
Export & Share Your Story
Finalize your video and use Aspect-ratio resizing & exports to prepare it for various platforms. Share your compelling business case videos across your marketing channels to maximize reach and impact.
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Frequently Asked Questions

How can HeyGen simplify creating business case videos?

HeyGen streamlines the process of creating impactful business case videos by transforming scripts into professional videos with AI avatars and text-to-video technology, eliminating the need for traditional shoots. This makes video marketing accessible and efficient for every business.

Can HeyGen help produce compelling customer testimonial videos?

Yes, HeyGen is ideal for crafting engaging customer testimonial videos and customer success stories. You can utilize diverse AI avatars to narrate your testimonials, adding generated voiceovers and custom branding to increase trust with your target audience.

What features does HeyGen offer for editing case study videos?

HeyGen provides robust features to enhance your case study videos, including custom branding with your logo and colors, a rich media library with stock assets, and automatic subtitles and captions. These tools allow for professional-quality video creation without complex video editing software.

How quickly can I create a case study video with HeyGen?

With HeyGen, you can rapidly produce high-quality case study videos from a simple script using AI avatars and pre-designed templates. This efficiency allows you to quickly share videos and leverage the benefits of case study videos to boost sales.