121,923,429Videos generated
95,887,733Avatars generated
16,775,099Videos translated
Trusted by millions worldwide to bring their stories to life.
Create professional marketing videos without cameras or long editing sessions. HeyGen turns short briefs into polished, platform-ready videos with persuasive scripts, expressive AI presenters, and native formats for every ad network. Unlock more creativity with your marketing video maker, test more ideas, and scale your campaigns, all from a single workspace.
Try our free image-to-video generator
Showcase features, benefits, and a fast CTA with cinematic shots and crisp messaging that drive pre-orders and clicks.
Create punchy 6–30s clips optimized for scroll-stopping performance on Instagram Reels and TikTok.
Turn complex features into simple, engaging animation walkthroughs that reduce support queries and increase trial-to-paid conversions.
Generate authentic-looking customer stories and UGC formats to build trust and social proof at scale.
Embed short, personalized videos into emails and landing pages to boost open rates and on-page conversions.
Produce multiple language versions and regional variants quickly to scale global campaigns with cultural relevance.
Why HeyGen is the Best Tool for Creating Marketing Videos
HeyGen combines AI scripting, lifelike presenters, and built-in design tools so teams can create high-impact marketing videos in minutes. Save production time, maintain brand consistency, and launch ads, explainer videos, and promos that genuinely make a difference.
Generate scripts, scenes, and voiceovers instantly — then tweak visuals and captions to optimize performance across platforms.
Export 9:16, 1:1, and 16:9 versions in a click so your message is perfectly formatted for TikTok, Instagram, YouTube, LinkedIn and more.
Create dozens of localised ad variants and A/B test hooks, CTAs, and thumbnails for your promo video to see what actually converts — without needing to hire an editor.
AI Script & Hook Generator
Input your product, goal, and audience and get multiple high-performing scripts and hooks tailored for conversions. Each script is optimized for attention in the first 3–5 seconds and ends with a clear voiceover CTA.
Realistic AI Presenters & Voiceovers
Choose from a wide range of AI presenters or clone your own voice for your promo video — all with natural gestures and support for multiple languages. Deliver authentic on-screen narration without needing studio time.
Smart Scene Builder & B-roll
Generate videos using built-in voices and music. Create talking avatars with subtitles synced to the audio. Add audio layers without needing separate tools. Supports multiple video formats and resolutions.
One-click Multi-format Export
Produce platform-ready files and variants instantly — vertical, square, and widescreen — with captions, thumbnails, and subtitles included for maximum reach.
See how businesses like yours scale content creation and drive growth with the most innovative image-to-video platform available today.
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How to Use HeyGen for Creating Marketing Videos
Creating a marketing video with HeyGen involves just four simple steps.
Start by sharing a product link, the key benefits, or a short prompt.
Select your presenter, refine visuals, adjust pacing, and add captions to guide the message.
Optimise your video for social feeds, ads, or landing pages with quick aspect ratio changes and layout adjustments.
Download high-quality videos, thumbnails, and subtitle files, or publish directly to your connected platforms.
HeyGen creates ads, explainer videos, product demos, testimonials, social shorts, and landing page videos. Templates and AI workflows help you produce each format faster.
No, you can use AI presenters and text-to-speech voiceovers, or upload your own footage and voice for hybrid edits.
Yes. Upload your Brand Kit (logos, fonts, colours) and HeyGen will apply them automatically to templates and exports.
Most marketing videos take a few minutes to generate and only need a quick edit to finalise. More complex customisations may take longer, but the heavy lifting is automated.
Yes. HeyGen auto-generates captions and lets you edit, style, and export SRT files for accessibility and platform requirements.
Absolutely. Generate different hooks, CTAs, and formats in bulk to run A/B tests and optimise ROAS across campaigns.
Export MP4 in vertical (9:16), square (1:1), and widescreen (16:9) formats, along with SRT caption files and thumbnail images for each version.
HeyGen offers enterprise-grade security features, data encryption, and role-based access for your marketing video templates. Contact sales for any specific compliance requirements.
Yes, translate scripts, use multilingual voiceovers, and generate regional versions of your promo video to reach international audiences quickly with AI video translator.
Sign up on the HeyGen website to start a free plan. Explore templates and create your first marketing video without needing a credit card.
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