HeyGen for L&D: The Ultimate AI Video Jumpstart Guide

Welcome to your AI L&D video jumpstart guide

Want to create more video content but feel held

제한된 시간, 예산, 혹은 제작 리소스 때문에 발목이 잡혀 있다고 느끼시나요? 당신만 그런 것은 아닙니다. 좋은 소식이 있습니다. HeyGen을 사용하면 전통적인 방식으로 제작한 영상보다 더 뛰어나 보이는 영상을 훨씬 적은 비용과 시간으로 제작하고, 번역하고, 다양한 버전으로 손쉽게 변환할 수 있습니다.

이 가이드는 학습 전문가, 인스트럭셔널 디자이너, 그리고 AI 영상으로 한 단계 도약하고자 하는 교육 콘텐츠 제작자를 위해 만들어졌습니다. 카메라, 스튜디오, 출연자 없이도 아이디어 단계에서 실제 과정까지, 고품질의 확장 가능한 콘텐츠를 제작하는 방법을 배우게 될 것입니다.

주요 활용 사례: 러닝 전문가들이 HeyGen을 활용하는 방법

HeyGen은 단순한 영상 도구가 아닙니다. 빠르게 움직이고, 콘텐츠를 확장하며, 품질을 희생하지 않고도 성과를 내야 하는 러닝 전문가들을 위해 만들어진 크리에이티브 엔진입니다. 온라인 강의부터 다국어 교육 영상까지, 다양한 직무의 러닝 전문가들이 HeyGen을 활용해 어떻게 대규모로 임팩트 있는 영상을 제작하고 있는지 소개합니다.

오늘날 L&D에서 영상이 중요한 이유

• 학습자 참여와 지식 유지력을 높이는 데 가장 효과적인 매체는 바로 동영상입니다
• 설문에 참여한 학습자의 83%는 오디오나 텍스트보다 영상을 시청하는 것을 선호합니다
• 학습 시간 40~60% 단축은(는) 학습자가 시각·청각적 단서를 통해 정보를 더 효율적으로 흡수하기 때문에 동영상을 활용하면 달성할 수 있습니다.
• 정보의 95%를 기억 학습자가 영상을 시청할 때, 글을 읽을 때는 10%만 기억 (Insivia)

과제

• 정책, 프로세스, 업계가 변화함에 따라 빈번한 업데이트로 인해 빠르고 간편한 영상 편집이 요구됩니다
• 제한된 인력과 전 세계적인 언어 및 접근성 요구 사항으로 인해 제작 역량에 부담이 가해집니다
• 아웃소싱은 비용이 많이 들고 속도가 느리며, 특히 컴플라이언스나 안전과 같은 복잡한 콘텐츠의 경우 더욱 그렇습니다

AI 동영상이 여는 새로운 가능성

비용 절감

€1,000 절감 분량의 교육 콘텐츠를 제작할 때마다 Sibelco

80% 낮은 생산 비용과 50% 더 빠른 납기 시간Simulations Software

속도

5배 증가 금융 서비스 선도 기업에서 교육용 영상 제작 속도Equity Trust

확장성

80~90%의 평균 수료율 은 Komatsu의 고객 및 파트너 교육 영상에서 기록되었습니다

1만 5천 회 이상의 실시간 영업 롤플레이 교육 시뮬레이션 및 Copient.ai에서 완료된 2,500시간 이상의 교육

현지화

영상 번역 비용 80% 절감 및 50%의 제작 시간 절감, 제공: Würth Group

광고 성과 5배 향상 광고 투자 수익률을 스페인어, 프랑스어, 독일어 시장 전반에서 달성한 Rosetta Stone

개인화

수백 개의 온보딩 영상이 새로 합류한 직원들을 이름으로 환영합니다 그리고 선호하는 언어로 제공되는 Lattice

첫 번째 AI 동영상 만들기

소개

영상이 처음이거나 HeyGen을 처음 사용해 보시나요? 걱정하지 마세요. 이 섹션에서 멋진 영상을 빠르게 만들 수 있도록 단계별로 차근차근 안내해 드립니다.

Like learning in action?

Pick a video type above to open a ready-made template in HeyGen and follow along as you go.

Not ready to dive in yet?

No sweat. Skim the steps now and come back to the full how-to when you’re ready.

Ready to get started?

Start with this 2-minute tour of HeyGen's AI Studio Editor, and then let's dive in!

For more information, visit our follow along video tutorials:

→ HeyGen Academy: 101

broad overview of all HeyGen features

→ HeyGen Academy: AI Studio

deeper dive into video editing

Step 1: Set up your HeyGen workspace for scale

Smart marketers don’t start from zero every time–they build systems that scale.

With HeyGen, it’s easy to keep your videos on-brand by setting up a Brand Kit to use your fonts, colors, logos and assets automatically.

Just paste in your company’s URL to get started, or upload your brand elements manually.

In a hurry? No problem. You can always come back and finish this step later.

Pro Tip

Once your Brand Kit is armed with your brand’s colors, you can easily update most HeyGen Templates to match. Just swap in your colors so every video stays on-brand.

Step 2: Set Your Strategy

Before creating your video, take a step back to clarify your learning strategy, especially if this video is part of a larger course or training sequence. Define the objective of this particular video, who the learners are, how the video will be delivered, and how you'll keep learners engaged throughout.

Step 2: Choose the right AI Avatar

Your facilitator sets the learning environment. Choose a ready-made Public Avatar, create a Custom Avatar that fits your organization or subject matter, or for the ultimate personal touch, create your digital twin in minutes with HeyGen’s Hyper Realistic Avatar feature!

HeyGen offers multiple options for creating Custom Avatars. Click the links below to dive into the details further.

Pro Tip

Use HeyGen’s Generating Looks feature to switch your avatar’s pose, surroundings or attire with nothing but a text prompt.

Best Practices: Making the Perfect Custom Avatar

Ready to create a professional, lifelike avatar with endless customization options? Explore the resources below for tips, best practices, and a quick overview of what you’ll need to get started.

When creating a Custom Avatar, remember: quality in = quality out. The better your photos, videos, and written prompts, the more realistic and polished your avatar will be.

Whatever’s in your Hyper Realistic Avatar training video, from gestures to facial expressions or vocal inflection, will be reflected in the final result.

Pro Tip

Use HeyGen’s Generating Looks feature to switch your avatar’s pose, surroundings or attire with nothing but a text prompt.

Training Goal

What do you want this video to achieve?

Examples: onboarding new hires, reinforcing compliance procedures, upskilling for new tools or processes

Learner Profile

Who are you creating this video for? What role or team are they in? What’s their current level of knowledge?

Examples: All employees, mostly non-technical, limited time, varying awareness of security protocols

Primary Distribution Channel

Where will your video be accessed?

Examples: internal LMS, SharePoint, Slack, onboarding email services, company wiki, mobile learning app

Engagement Strategy

How will you keep learners engaged and improve retention?
Examples: interactive prompts, spaced repetition, relatable scenarios, brief and focused segments to maintain attention and reinforce key takeaways

Pro Tip

Need a second opinion on your strategy? Head to ChatGPT, Claude, or another tool of your choice and prompt with the following:

"I’m planning to create a [training video] for [topic or skill]. The goal is [insert learning objective], my target audience is [learner profile], it will be delivered via [platforms or channels], and the engagement strategy is: [engagement strategy]. Can you give me feedback on the effectiveness of this plan, and suggest any improvements?"

Step 3: Write Your Script

Your script is the backbone of a clear, effective learning experience. Whether you’re creating a standalone tutorial or one module in a larger course, a well-structured script ensures clarity, consistency, and learner engagement. Here’s how to get it right:

• Start with context and relevance such as a scenario, question or common challenge to show why the topic matters. This builds motivation and learner buy-in.
• Keep it structured and focused, breaking content into logical, easy-to-follow steps with a clear, steady pace.
• Use simple, conversational language, speaking directly and clearly to the learner. Avoid jargon unless it’s explained.
• Reinforce key takeaways and next steps by ending with a simple summary, a call to reflect or apply the learning, or a clear pointer to the next module or resource.

Pro Tip

Want to move faster? Check the following Best Practices page for guidance on using tools like ChatGPT to write your script.

Still not sure where to begin? Here are a few sample outlines for inspiration.

If you’re following along in HeyGen, these scripts are already built into your template.

Access templates including these scripts here:

→ Course Video

→ Training Video

→ How To Video

Explore more in-depth script templates and more tips for popular L&D video types

→ Learning Courses

→ How-To Videos

→ Explainer Videos

→ Corporate Training

→ Skills Training

Best Practices: Write Scripts Better and Faster with AI

Want to streamline your workflow and save hours of writing time? Here’s how to use tools like ChatGPT, Claude, or Gemini to quickly generate clear, learner-focused scripts for your training videos.

Step 1 : Start with a clear prompt

Tell the AI what type of training video you’re creating, who it’s for, and what outcome you want. Include context such as:

• Objective: what should the learner be able to do or understand?
• Learner profile: who are they (new hire, sales rep, team lead) and what is their baseline knowledge?
• Distribution: where will the video live (LMS, Slack, onboarding flow)?
• Engagement: preferred tone and delivery (conversational, scenario-based, direct instruction)

‎

Sample prompt:

“Write a 2-minute training script on how to complete expense reports in Workday. The audience is new hires in finance, with no prior Workday experience. The tone should be clear and supportive. This will be delivered by an avatar inside our LMS.”

Step 2: Add key talking points

Help the AI stay accurate and focused by including a short list of what the video should cover

Example:

• Task or tool being explained
• Key steps or policies
• Common mistakes to avoid
• Any compliance or process notes
• Desired outcome

‎

Sample prompt:

"Cover: where to find the expense tool in Workday, how to upload a receipt, how to submit for approval. Note: emphasize the submission policy’s timeline.”

Step 3: Ask for the right format

Let the AI know how the content will be delivered. This affects tone, pacing, and word choice.

Example:

• A spoken script read by an avatar
• Designed for voiceover with on-screen visuals
• Modular, to fit into a microlearning sequence

‎

Sample prompt:

"Write this as a script for a talking head avatar, with short, clear sentences and pause points for visual callouts."

Step 4: Review and tweak

Paste your script into HeyGen and use the preview tool to watch it come to life. Then refine as needed. Use follow-up prompts like:

• Make this more concise for a 60-second version.
• Add a question to prompt reflection.
• Use less formal language and make it more conversational.
• Include an example of a common error and how to fix it.

Best Practices: Creating High Quality Custom AI Voices

HeyGen has a massive library of stock AI-generated voices in over 175 languages, dialects, and emotional tones, but sometimes the perfect video calls for something custom. Below are three ways to create Custom Voices.

For the best voice quality, start with strong source audio. Here’s how to get a great recording:

• Use a high-quality mic or smartphone, held 6–8" from your mouth

• Record in a quiet, noise-free space

• Speak clearly with natural pauses and slight emotional expression

• Upload multiple samples with different emotional tones for more versatility (for HeyGen Custom Voice Clones only)

Want to dive in deeper?

→ Ultimate guide to hyper-realistic Custom Voice Cloning

→ Add Emotions to your Custom Voice Clone

Best Practices: Prompting Like A Pro

Prompting is the practice of carefully crafting and iterating text instructions (called prompts) used to guide AI tools to create content from scratch such as images, motion, or audio.

Prompting is a powerful skill for any AI video creator. When paired with HeyGen, prompting unlocks countless ways to create high-impact videos where your imagination is your only limitation! Be prepared to test, adapt, and apply prompts in HeyGen to tailor your videos to match your goals.

Prompting Best Practices

Be Specific

The more clearly you describe what you want (tone, look, gesture, emotion) the better the AI can match your vision.

Start with Structure

Use a consistent structure: what, who, where, how. This applies to visuals, voice tone, and motion direction.

Include Context & Intent

Let the AI know the purpose: Is it for a product demo? A social ad? A tutorial? Context helps tailor the result.

Use Descriptive Language

Use adjectives that convey emotion, style, or clarity (e.g., “confident,” “minimalist,” “high energy,” “calm pace”).

Iterate & Refine

Don’t settle for your first try. Small prompt tweaks can lead to dramatically better results in all media types!

Prompting best practices can vary slightly depending on what you’re creating

Explore the resources below to dive deeper into each type and get the most out of your prompts!

• Prompting best practices, common issues and solutions
• Prompting best practices for Generating Looks
• Prompting best practices for adding Motion

Step 5: Create and polish your scenes in AI Studio

Now that your script and avatar are ready, it’s time to bring your message to life in HeyGen’s AI Studio editor where it’s easy to customize, enhance, and polish every part of your video– no editing experience required!

• Design your scenes in minutes using the Brand Kit or Templates you set up in Step 1.
• Reinforce your message with on-screen text or visuals and trigger them to appear/disappear with Animations.
• Browse HeyGen’s stock media library for high-quality b-roll video, royalty-free.
• Use Premium Scene Transitions to give your video a smooth, professional polish.
• Add and customize Captions to make your videos more engaging and accessible.
• Translate your videos to reach global learners, teammates, and audiences.
• Using a SCORM-compliant LMS? Enterprise plan users streamline their workflows with SCORM exports.

Pro Tip

Create and compare multiple versions of your training videos to see what improves engagement, knowledge retention, and learner outcomes.

Ready to edit like a pro?

Visit HeyGen Academy: AI Studio, an in-depth video course covering all of HeyGen’s editing features.

Best Practices: Adjust Pronunciation, Emotions, and Intonations

Need your avatar to sound just right? HeyGen gives you powerful tools to fine-tune voiceovers for natural, accurate delivery that feels true to life.

Want to see it in action?

Watch the HeyGen Academy: AI Studio - Pronunciation module to see these features in action and learn how to use them in your own projects.

Strategies to Scale Your Impact

Whether you’re reaching new markets, testing what works, or tailoring content to different audiences, these advanced best practices and tools will help you scale your impact with precision.

Go Global with Translation

Learn how to translate and localize your videos into 175+ languages and dialects, no dubbing or voice actors required.

Use HeyGen’s Brand Voice feature to maintain consistency in translated videos by customizing how certain words are handled (i.e., brandname pronunciations, forcing or blocking translation for certain terms).

Enterprise and Team plan users can also make edits directly to translated scripts by using our Proofread feature.

Need some inspiration? Check out how Trivago used HeyGen to simultaneously localize TV ads in 30 markets.

Support Change Management with Flexible, Updatable Content

Change is constant and your learning materials need to keep pace. Whether you’re refreshing a full course module or updating a single training video, traditional content production with re-shooting and editing can turn even a small update into a major lift.

With HeyGen, updating videos takes minutes, not days. Swap out scripts, edit text, change visuals, and generate new versions with just a few clicks. No more bottlenecks. Just fast, flexible video that helps your learners adapt as quickly as your organization moves. Learn more about using HeyGen for change management.

Accessibility and Inclusive Learning at Scale

In today’s learning environments, accessibility isn’t optional- it’s essential. Learners bring a wide range of abilities, preferences, and digital literacy levels, and your content needs to reflect that.

Dive into our guide on how to create accessible training videos that meet diverse learner needs for more info on how to easily adapt for visual and auditory accessibility needs, create microlearning modules, and adjust for cultural differences.

Interactive Avatar

Whether you’re delivering compliance training or onboarding new employees, Interactive Avatars transform passive videos into dynamic, two-way learning experiences that boost engagement, personalize content, and drive learner action.

Need some inspiration? Visit our Interactive Avatar demo page and chat with Judy, HeyGen’s 24/7 HR compliance training expert!

Use Case #1: Learning Courses

Whether you’re reaching new markets, testing what works, or tailoring content to different audiences, these advanced best practices and tools will help you scale your impact with precision.

Customer Stories & Examples

Perfect For

Perfect for: Instructional Designers, Learning & Development, HR, Sales Enablement

Best Practices

Break content into modular chunks

Structure your course into short, focused segments, ideally 3-7 minutes each. This supports spaced learning, easier updates, and stronger retention.

Script for clarity, not just content

Write in a conversational tone, simplify complex ideas, and avoid jargon. Use storytelling, analogies, and real-world scenarios to bring your content to life.

Make it visually intentional

Use visuals to enhance your message. Combine avatar presenters with relevant graphics, screen recordings, animations, or b-roll to support different learning styles.

다층적인 상호작용으로 참여를 유도하세요

성찰을 유도하고, 지식 점검이나 후속 과제를 제시하는 흥미로운 동영상으로 강의를 보완하세요.

Test and refine

HeyGen을 활용해 손쉽게 변경 사항을 관리하면서, 피드백을 지속적으로 수집하고 반영하세요.

주요 기능

• Assets: enhance your learning experiences with helpful visuals like screen recordings and graphics that reinforce your message
• Templates: Keep your course’s visual design consistent by using or creating templates to save time and elevate your content
• Generate Looks: 텍스트 프롬프트를 사용해 아바타 강사의 의상, 환경 또는 포즈를 주제나 대상에 맞게 조정하세요

레벨을 올릴 준비가 되셨나요?

→ 저희의 L&D 전문가를 위한 실용 가이드 eBook으로 더 깊이 살펴보세요

→ 단계별로 살펴보는 몰입도 높은 학습 과정을 만드는 가이드

사용 사례 #2: 교육 및 온보딩

고객 사례 및 예시

Perfect For

Instructional Designers, Learning & Development, Sales Enablement, HR, Compliance, Internal Communications

Best Practices

기본부터 시작하세요

학습자들이 당장 알아야 하는 회사 가치, 도구, 워크플로우, 안전 수칙과 같은 정보에 집중하세요. 초기 모듈에서는 완전함보다 명확성과 실용성을 우선하세요.

Keep it short and targeted

한 번에 하나의 주제만 다루는 짧고 목표 지향적인 영상(2–5분)을 제작하세요. 이렇게 하면 학습자가 정보를 더 쉽게 흡수하고, 필요할 때 특정 구간으로 다시 돌아가 보기에도 수월해집니다.

환영받는 느낌이 들고 개인적으로 느껴지게 만드세요

아바타를 활용해 친근하고 사람 중심적인 톤을 만들어 보세요. 온보딩이 더 관련 있고 맞춤형으로 느껴지도록, 가능하다면 이름·직책·부서 정보를 넣어 개인화하세요.

다양한 주의 지속 시간을 고려한 디자인

자막, 움직임, 그리고 강렬한 시각 요소를 활용해 이해를 돕고, 특히 모바일 환경이나 소리 없이 영상을 시청할 때를 대비하세요.

단순한 준수에 그치지 말고 자신감을 키우세요

학습자가 실제로 겪을 수 있는 상황을 중심으로 콘텐츠를 구성하세요. 그들이 무엇을 해야 하는지만 보여주지 말고, 절차와 정책이 어떻게 성공에 도움이 되는지도 보여주세요.

업데이트를 계획하세요

회사 정책, 도구 및 조직 구조는 계속 변화합니다. 전체를 다시 촬영할 필요 없이 HeyGen의 빠른 편집 도구를 사용해 개별 장면이나 영상을 신속하게 업데이트하세요.

주요 기능

• 맞춤형 아바타: 디지털 트윈이나 부서별 전담 프레젠터를 활용해 온보딩에 인간적인 감성을 더하고, 익숙한 브랜드 보이스로 교육을 전달하세요.
• 맞춤형 동영상: 새로 입사한 직원의 이름을 직접 불러 주고, 부서나 지역과 같은 다른 변수를 자유롭게 설정해 온보딩 과정을 효율화하고 참여도를 높이는 맞춤형 동영상을 제작하세요.
• 브랜드 키트: 승인된 로고, 글꼴, 색상 및 에셋으로 브랜드 키트를 설정해 시각적 브랜드 일관성을 유지하세요.

더 깊이 들어갈 준비가 되셨나요?

→ 저희의 L&D 전문가를 위한 실용 가이드 eBook으로 더 깊이 알아보세요

→ 다음 분야별 동영상 제작을 위한 단계별 가이드를 확인하세요: 일반 교육, 기업 교육, HR 온보딩, 안전 및 컴플라이언스.

사용 사례 #3: 번역 및 접근성

고객 사례 및 예시

다음에 적합합니다

교육 설계자, 커뮤니케이션, 학습 및 개발, 인사(HR), 컴플라이언스

모범 사례

언어와 문화에 맞게 현지화하기

학습자의 언어와 지역에 맞는 아바타, 억양, 시각 자료를 제공하는 등 한 걸음 더 나아간 현지화 콘텐츠로 학습 참여도를 높이세요.

청각 접근성 지원

자막, 서브타이틀, 화면 상의 텍스트 콜아웃, 작성된 스크립트 등을 활용하거나 음성 속도를 조절해 말의 흐름을 더 명확하게 만드는 여러 버전의 영상을 제작함으로써.

시각적 접근성을 최적화하세요

고대비 팔레트, 더 큰 글꼴, 깔끔하고 군더더기 없는 비주얼 디자인을 적용한 동영상의 추가 버전을 제작하여.

마이크로러닝 모듈 만들기

더 긴 동영상을 짧고 개념별 섹션으로 나누어 탐색과 업데이트를 더 쉽게 할 수 있도록 합니다.

디지털 리터러시 향상

LMS용 또는 새 과정을 시작할 때를 위한 안내 오리엔테이션 영상으로 시작해 보세요.

주요 기능

• 번역: 기존 콘텐츠를 다양한 언어 또는 지역별 악센트로 번역하거나 현지화하여, 다시 촬영할 필요 없이 전 세계 시청자에게 도달하세요.
• Brand Glossary: Maintain consistent pronunciation and translation across all your videos
• 공개 아바타: 700개가 넘는 다양한 스톡 아바타 중에서 귀하의 타깃 지역과 고객층에 가장 잘 맞는 최적의 spokesperson을 선택하세요
• Captions: Automatically add captions to any video to increase its accessibility

Pro tip

If your video requires visuals like screen recordings, make sure they align with your script. Start by writing your script, then use the preview button to play the audio while recording your screen in sync with the narration for the best timing.

Ready to dive in deeper?

Check out our guide on creating accessible training videos that meet diverse learner needs.