HeyGen Resources

Discover what makes content work

eBooks to give you the in-depth knowledge you need to be successful with AI video.

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an advertisement for level up marketing with personalized videosan advertisement for level up marketing with personalized videos
Marketing

5 ways to level up your marketing with personalized videos

This guide will explore the power of personalized video for marketing and the top five use cases that drive engagement, increase conversions, and enhance customer relationships.

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Cover for a guide titled 'Scale your marketing videos with HeyGen', featuring a smiling man with a camera.Cover for a guide titled 'Scale your marketing videos with HeyGen', featuring a smiling man with a camera.
Marketing

Scale your marketing videos with HeyGen: A role-by-role guide

The guide shows how marketers can use HeyGen’s AI video platform to create high-quality, personalized videos quickly and affordably. It highlights role-specific benefits and real-world success stories to illustrate its impact.

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Cover of a HeyGen guide, "Rethink your training strategy," featuring a smiling woman holding a book.Cover of a HeyGen guide, "Rethink your training strategy," featuring a smiling woman holding a book.
Learning & Development

Rethink your training strategy with HeyGen: A guide for every L&D department

The 2025 training strategy guide shows how AI-powered video is transforming learning and development, helping teams overcome shrinking budgets, distributed workforces, and the need for faster, more engaging training.

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A graphic featuring a man waving with a 'Hey Michael!' speech bubble and a play button. Title text: 'How to use AI video to do more with less.' Hey Gen logo.A graphic featuring a man waving with a 'Hey Michael!' speech bubble and a play button. Title text: 'How to use AI video to do more with less.' Hey Gen logo.
Marketing

Efficient marketing budget: How to use AI video to do more with less

This e-book shows how marketers can overcome shrinking budgets and growing content demands by using AI video to create high-quality, scalable, and cost-effective campaigns. Explore five key applications that help teams do more with less while maximizing impact.

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Hey Gen ad: "Driven more revenue with BOFU videos. How to get started." A smiling woman waves, with "Learn more" and "See how it works" buttons.Hey Gen ad: "Driven more revenue with BOFU videos. How to get started." A smiling woman waves, with "Learn more" and "See how it works" buttons.
Marketing

Drive more revenue with bottom-of-the-funnel videos

The Drive More Revenue with Bottom-of-the-Funnel Videos guide is a practical playbook for marketers looking to convert prospects and retain customers using targeted video content. It outlines five essential BOFU video types and walks through a three-step process for planning, creating, and distributing them at scale using HeyGen’s AI video platform.

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a purple background with the words " the magic of al video "a purple background with the words " the magic of al video "
Agencies . Learning & Development . Marketing

The magic of AI video: How leading companies bring stories to life with HeyGen

This ebook reveals how leading brands harness the magic of HeyGen’s AI video platform to create high-quality content faster and at scale. See how organizations transform marketing, training, and communication with speed, personalization, and impact.

HeyGen

Generate limitless looks

for your avatars

for any occasion!

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a script writing guide with a man holding a cameraa script writing guide with a man holding a camera
Marketing

How to write winning video scripts with AI: A playbook for marketers

Learn how to write high-converting video scripts with AI. This step-by-step guide covers script structure, storytelling tips, and tools to turn your ideas into engaging videos in minutes.

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Text: A step-by-step guide: Assess your video marketing maturity, with three people in stylized, colorful frames.Text: A step-by-step guide: Assess your video marketing maturity, with three people in stylized, colorful frames.
Marketing

Assess your video marketing maturity: A step-by-step guide

This guide helps you assess your video marketing maturity and outlines a clear crawl walk run framework to grow from basic content to scalable AI-powered video creation.

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a poster that says marketers blueprint to ai video platformsa poster that says marketers blueprint to ai video platforms
Marketing

The marketer’s blueprint for evaluating AI video generation platforms: 38 questions to ask vendors!

After working with thousands of leading companies – like Ogilvy, OpenAI, and HubSpot – we’ve gathered intel on what matters most during the buying process. Now, we’re sharing these insights to help you make a more informed decision. Here are 38 questions you can use to evaluate vendor credibility, tech functionality, personalization options, and more.

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A smiling woman holds a tablet, next to a "Translation" box listing Arabic, Mandarin, English. Text reads "How AI video transforms L&D."A smiling woman holds a tablet, next to a "Translation" box listing Arabic, Mandarin, English. Text reads "How AI video transforms L&D."
Learning & Development . Reports

How AI video transforms L&D: Key insights from the 2025 L&D report

The 2025 L&D report reveals how AI video empowers small, resource-constrained teams to create faster, more affordable, multilingual training that drives engagement and scales globally.

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Cover image for 'How to build the ultimate video tech stack for marketing in 2025', showing a smiling man with glasses and a colorful tech stack graphic.Cover image for 'How to build the ultimate video tech stack for marketing in 2025', showing a smiling man with glasses and a colorful tech stack graphic.
Marketing

How to build the ultimate video tech stack for marketing in 2025

In today’s marketing landscape, video is essential, but most teams lack the time, tools, or bandwidth to meet demand. This guide shows you how to build a scalable, AI-powered video tech stack that streamlines production, boosts quality, and drives real results.

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A HeyGen ad showing a man presenting, with text 'How knowledge businesses win with HeyGen' and '70% growth in video engagement'.A HeyGen ad showing a man presenting, with text 'How knowledge businesses win with HeyGen' and '70% growth in video engagement'.
Knowledge Businesses

How knowledge businesses win with HeyGen

Learn how knowledge businesses use digital twins, script-first creation, and fast updates to produce consistent video lessons and reach global learners with HeyGen.

Use Cases

From Creators to Marketers.

100+ Use Cases for HeyGen.