What is HeyGen?
HeyGen is an AI video generation platform that enables users to create high-quality videos instantly and efficiently at scale in more than 170 languages and dialects. Whether you are creating content for marketing, training, e-learning or sales, HeyGen makes video production quick, scalable and accessible.
HeyGen users
Photo avatars created
Instant avatars created
Making video storytelling accessible
HeyGen was founded on a simple belief: video creation should be effortless and accessible. Traditional video production is too expensive, slow and daunting. Our founder, Joshua Xu, recognised that using AI to eliminate the need for a camera could unlock creativity for everyone. Now, with just a script, anyone can create high-quality videos without filming, editing or budget constraints.
Less time spent on post-production
Saved on each video
Reduction in translation costs
Your partner for AI video creation
HeyGen’s AI video platform is designed to meet the needs of modern storytelling at scale. From avatar-led video creation to real-time interactivity, translation and personalisation, each product is built to help you engage your audience with speed, precision and ease.
No more fragmented AI video tools
HeyGen’s suite of state-of-the-art AI products brings everything together on one platform for a streamlined user experience. Designed for scale and storytelling, HeyGen eliminates the friction of fragmented tools while seamlessly meeting the exacting quality standards your audience expects. It is a powerful, intuitive alternative that sets a new benchmark for what AI video can achieve.
See how customers use HeyGen
One platform, limitless use cases
Marketing
HeyGen gives marketers the freedom to create professional-quality videos on demand. With a script and just a few clicks, you can transform any asset—from PDFs and blogs to slide decks—into engaging, on-brand video content whenever required, without exceeding your budget.
Video adverts
Create eye-catching adverts in a fraction of the time, and scale high-impact content without stretching your budget or overburdening your team.
Social media
Stand out with attention-grabbing videos that are quick to create, scalable and cost-effective across platforms, including LinkedIn, TikTok, Instagram and more.
Learning and Development
HeyGen enables teams to create customised training experiences, from compliance and employee development to continuous upskilling. Our AI video platform makes it easy to scale impactful learning without compromising on quality or speed.
Learning courses
Avoid lengthy production cycles and create high-quality learning courses in minutes, whether you are developing a lecture, tutorial or step-by-step guide.
Skills-based training
Easily create AI videos that make skills-based training more interactive, engaging and effective, resulting in higher completion rates and better outcomes.
Sales
HeyGen enables sales teams to deliver personalised outreach at scale, from prospecting and follow-ups to product demonstrations. Our AI video platform helps sales representatives stand out in crowded inboxes, accelerate deal cycles and build stronger customer relationships.
Sales presentations
Create scalable, high-impact sales presentations that educate buyers and advance deals before you even join the call.
Sales outreach
From outbound pitches and pre-call introductions to post-meeting recaps, stand out at every stage of the sales process with personalised videos.
See how much you can save with HeyGen
Discover how much time and budget your team can save with HeyGen’s AI video platform by quantifying cost reductions, production efficiency and revenue potential.
Use the HeyGen API to seamlessly integrate AI video generation into your workflows
Pay-as-you-go API for generating videos with Video Agent, translating videos using Video Translation, creating speech with Text-to-Speech models, and optimising your workflow by creating avatars, generating videos through the Studio API, and building templates
FAQs
What is HeyGen?
HeyGen is an AI video creation platform that enables you to instantly generate high-quality videos at scale. No camera, crew or editing experience is required. It supports over 170 languages and dialects and is designed for use cases across marketing, learning and development, sales and more.
How does HeyGen stand apart from other AI video tools?
HeyGen is an all-in-one platform that combines scripting, avatars, editing and localisation in one seamless workflow. Unlike fragmented tools or platforms with steep learning curves, HeyGen is intuitive, fast and designed to create polished, audience-ready content that scales with your needs.
Do I need video production experience to use HeyGen?
Not at all. HeyGen’s user-friendly interface makes it easy for anyone to create polished, professional videos in just a few clicks.
Can I create customised avatars with HeyGen?
Yes. You can choose from an extensive library of realistic avatars or create your own digital spokesperson to suit your brand. You’ll have complete control over the voice tone, gestures and delivery style.
How does video translation work in HeyGen?
With HeyGen’s built-in video translation, you can translate your content into over 170 languages and dialects with realistic dubbing, accurate lip sync, and editable scripts. It is a cost-effective way to localise videos without re-recording or hiring voice actors.
What is a personalised video, and how can I use it?
Personalised video lets you create unique videos for each viewer using CRM data or other variables, such as name, company or location. It is a powerful tool for increasing engagement across marketing, outreach, onboarding and customer success.
What are interactive avatars?
Interactive avatars are AI-powered virtual presenters that can engage viewers in real time. They can answer questions, guide users, or deliver dynamic content by connecting to scripts or knowledge bases, transforming static content into two-way experiences.
What types of companies use HeyGen?
More than 85,000 companies—from start-ups to enterprise brands—use HeyGen across departments, including marketing, L&D, customer support and sales. Notable users include OpenAI, Pepsico, Samsung, HubSpot, Shopify, trivago, Ogilvy and many more.
How much time and money can I save with HeyGen?
On average, users report a 50% reduction in post-production time, save 3 hours per video and reduce translation costs by 80%. Use our ROI calculator to estimate the potential savings for your team.
Can I integrate HeyGen with my existing tools?
Yes. HeyGen offers integrations with popular platforms, CRMs and learning systems to help you streamline workflows and personalise content at scale.