160,606,843Videos generated
136,933,290Avatars generated
22,816,643Videos translated
Trusted by millions worldwide to bring their stories to life.
Create videos from text in minutes: paste in a script, add product photos or include a product link. No filming or editing expertise, crew or cameras required. Designed for demonstrations, adverts, launches and listings across every channel.
Key featuresAI Product Video Generator features
Product demos that highlight the benefits
Show the product in action rather than relying on a specification sheet. Create walkthroughs with the product demo video generator, combine screen captures or photos with a lifelike presenter, and update the demo by editing the script whenever the product changes. No need to reshoot or arrange filming.
Turn Scripts into Finished Videos
Paste a product description or rough script into the AI text-to-video generator to produce a complete, high-quality video. Scenes are split automatically, narration is timed to each shot, and captions are ready to refine in the built-in video editor. Writers can create product videos using AI without using a camera.
Transform Product Photos into Moving Shots
Your product photos already exist, so make use of them. Upload stills to the image-to-video workflow, use each one as a reference image, and generate rotating showcases, lifestyle footage and animated close-ups. Static product shots become short video clips that shoppers pause to watch.
Product voice-overs in more than 175 languages
Record the pitch once and sell in more than 175 languages with lip-synchronised dubbing and cloned voices, translated in one click. Competing tools offer only around 50 voice-over languages, leaving most global marketplaces unsupported. One product video becomes a localised asset for every region you deliver to.
Cinematic Product B-Roll, No Studio Required
Generate physics-accurate product B-roll with director-level camera moves using Seedance 2.0, the cinematic video model integrated across HeyGen. Wrap your product story in sweeping reveals, macro detail shots, and styled lifestyle scenes that once required a rented studio, lighting rigs, and a production crew.
Applications
Static images do not do justice to products that move, pour or fold. Paste your listing into the URL-to-video generator to create a narrated showcase clip sized for Amazon, Etsy or your online shop.
Launch videos used to take up weeks in a marketing calendar. Write the announcement script once, create teaser and hero edits in a single afternoon, and deliver every launch asset before the embargo is lifted.
Paid social uses up creative assets quickly. Generate a dozen variants of each AI video advert by changing hooks, presenters and aspect ratios, then repurpose the best-performing versions as short clips for social feeds.
SaaS features change faster than demo footage. Pair screen recordings with a presenter who guides viewers through each workflow on camera, then regenerate the explainer video from a revised script after every release.
Creator briefs, sending samples and usage rights can bring UGC pipelines to a standstill. Cast an AI avatar using the AI spokesperson tool to deliver testimonial-style product pitches that you fully control and can test every day.
Expanding into new markets usually means filming again or making do with subtitles. Translate a single product video into more than 175 languages with synchronised lip movements, helping the same content convert customers in every region where you sell.
How it worksHow an AI product video generator works
Turn text into video in four straightforward steps within a single video creation platform, from product details to a cut that is ready to share.
Upload a product photo, paste in a script, or add a link to your product page to begin.
Review the AI-generated script and scenes. Refine the opening or paste in your own copy.
Choose a presenter or opt for no presenter, then customise the voice, language and brand colours.
HeyGen renders your video in minutes. Download the MP4 file in any aspect ratio and publish it anywhere.
An AI product video generator is a tool that turns text, photos or a product URL into a finished video with scenes, narration and captions. Describe your product to the video generator, and AI will write the script, create the visuals and render a ready-to-share MP4 file in minutes, with no video-editing tools required.
Not when the presenter maintains a consistent identity in every shot. HeyGen's Avatar V model keeps each AI avatar's face, voice and expression consistent across scenes. Rated the most realistic on G2, it makes your product pitch feel like filmed content rather than a template.
Begin with any image or video you already have. This AI tool turns a still product shot into a short animated video, then adds narration, captions and music. You can combine animated shots with presenter scenes in the same video.
Most AI video generator platforms offer around 50 voice-over languages and template scenes, whilst cinematic AI models such as Veo produce footage without a consistent on-camera presentation. For product video creation, HeyGen combines lip-synchronised translation in more than 175 languages, the most realistic presenters on G2, and Seedance 2.0 B-roll in a single workflow.
Yes, and the results are measurable. Videoimagem generated more than 50,000 personalised product videos for AB InBev and reported up to three times greater engagement. Read the details in the Videoimagem customer story.
Yes. Start for free with the product video maker. AI credits on the Free plan let you generate a video, test presenters and voices, and use AI to create product videos before paying anything. Creator plans start at $24 per month and include more minutes, faster rendering and advanced brand controls.
Yes. Videos you create with HeyGen are cleared for commercial use, including adverts, listings and client work. The AI-generated images and videos you export can be used in your commercial projects, whilst consent-based avatars help to minimise brand risk.
Match the video length to its placement: marketplace listings and paid social content perform best at 15 to 60 seconds, whilst demonstrations can hold attention for up to two minutes. Generate the full demonstration first, then create shorter versions from the same script for social feeds.
Yes. Paste the link and AI will generate a storyboard from the product details, images and copy on the page, with matching narration. It is the quickest way to turn an existing listing into a finished video, and it can be scaled to cover entire catalogues via the API.
ChatGPT can write scripts, but it does not generate AI videos. Draft your product script in ChatGPT, then paste it into HeyGen as a text prompt to create the presenter, visuals, voice-over and captions. You can then explore further AI video tools within HeyGen, including translation and voice cloning.
Yes. If your product story already exists in a PowerPoint presentation, you can convert the slides and speaker notes into narrated scenes. You can then turn your PPT into a video and customise the script, presenter, captions and branding for your product video.
Yes. You can convert a PDF into video when your product information is stored in a brochure, catalogue or other document. HeyGen turn the source material into scripted, narrated scenes that you can customise for your product.
Yes. Use the same product information, images or script to create AI video adverts with different hooks, presenters and formats. This helps you produce campaign-ready variations whilst keeping the product and brand message consistent.
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