L&D için HeyGen: Yapay zeka video oluşturma için kapsamlı başlangıç rehberi

YZ L&D video hızlı başlangıç rehberinize hoş geldiniz

Daha fazla video içerik oluşturmak istiyor ama kendinizi kısıtlanmış mı hissediyorsunuz

zaman, bütçe veya prodüksiyon kaynaklarının kısıtlı olması nedeniyle geri mi kalıyorsunuz? Yalnız değilsiniz. İyi haber şu ki: HeyGen ile, geleneksel prodüksiyonlardan bile daha iyi görünen videoları, maliyetin ve sürenin çok küçük bir kısmıyla oluşturabilir, çevirebilir ve uyarlayabilirsiniz.

Bu rehber, yapay zeka videosu ile seviyeyi yükseltmeye hazır öğrenme profesyonelleri, eğitim tasarımcıları ve eğitim içeriği üreticileri için hazırlanmıştır. Kameralara, stüdyolara veya ekrandaki yeteneklere ihtiyaç duymadan, fikirden eğitime nasıl geçeceğinizi ve ölçeklenebilir, yüksek kaliteli içerik oluşturacağınızı öğreneceksiniz.

Öne çıkan kullanım alanları: öğrenme profesyonelleri HeyGen'i nasıl kullanıyor?

HeyGen yalnızca bir video aracı değil. Hızlı hareket etmesi, içeriği ölçeklendirmesi ve kaliteyi düşürmeden sonuç üretmesi gereken eğitim profesyonelleri için tasarlanmış yaratıcı bir motordur. Eğitimlerden çok dilli eğitim videolarına kadar, farklı görevlerdeki eğitim profesyonellerinin HeyGen’i ölçeklenebilir, yüksek etkili videolar oluşturmak için nasıl kullandığına dair bazı örnekler aşağıdadır.

Why video is critical in L&D today

• #1 medium to boost learner engagement and knowledge retention is video
• Ankete katılan öğrenenlerin %83'ü ses veya metin yerine video izlemeyi tercih ediyor
• Öğrenme süresinde %40-60 azalma video ile sağlanabilir; çünkü öğrenenler bilgiyi görsel ve işitsel ipuçları sayesinde çok daha verimli bir şekilde özümser.
• 95% information retention when learners watch a video vs. 10% when reading text (Insivia)

Zorluk

• Sık yapılan güncellemeler, politikalar, süreçler ve sektörler geliştikçe hızlı ve kolay video düzenlemeleri gerektirir
• Sınırlı bant genişliği ile küresel dil veya erişilebilirlik ihtiyaçları, prodüksiyon kapasitesini zorluyor
• Dış kaynak kullanımı, özellikle uyumluluk veya güvenlik gibi karmaşık içerikler için maliyetli ve yavaştır

YZ videonun sunduğu olanaklar

Maliyet tasarrufu

Dakika başına 1.000 € tasarruf eğitim içeriğinde Sibelco tarafından

%80 daha düşük üretim maliyetleri ve %50 daha hızlı teslim süresi Simulations Software

Hız

5 kat artış finansal hizmetler lideri Equity Trust'ta eğitim videosu üretim hızında

Ölçeklenebilirlik

Ortalama %80-90 tamamlama oranı Komatsu'deki müşteri ve iş ortağı eğitim videoları içinKomatsu

15.000+ canlı satış rol oyunu eğitim simülasyonu ve Copient.ai'de tamamlanan 2.500+ saatlik eğitimCopient.ai

Yerelleştirme

%80 daha az video çevirisi maliyeti ve %50 üretim süresi tasarrufu sağlayan Würth Group

5 kat artış reklam harcaması getirisinde İspanyolca, Fransızca ve Almanca pazarlarda Rosetta Stone

Kişiselleştirme

İsimleriyle hitap eden yüzlerce işe alım videosu ve tercih ettikleri dilde Lattice

İlk yapay zeka videonuzu oluşturma

Giriş

Videoya yeni misiniz veya HeyGen’i ilk kez mi deniyorsunuz? Hiç sorun değil. Bu bölüm, harika bir videoyu hızlıca oluşturabilmeniz için her adımı size tek tek gösterecek.

Öğrenirken uygulamayı mı tercih ediyorsunuz?

Yukarıdan bir video türü seçerek HeyGen'de kullanıma hazır bir şablon açın ve ilerledikçe adımları takip edin.

Henüz başlamaya hazır değil misiniz?

Sorun değil. Adımlara şimdi kısaca göz atın, hazır olduğunuzda ayrıntılı anlatıma geri dönersiniz.

Başlamaya hazır mısınız?

HeyGen'in Yapay Zeka Stüdyosu Editörü'nün bu 2 dakikalık tanıtım turuyla başlayın, ardından detaylara inelim!

Daha fazla bilgi için adım adım video eğitimlerimizi ziyaret edin:

→ HeyGen Academy: 101

HeyGen'in tüm özelliklerine genel bir bakış

→ HeyGen Academy: AI Studio

video düzenleme konusunda daha derinlemesine bilgi

Adım 1: HeyGen çalışma alanınızı ölçeklenebilirlik için ayarlayın

Akıllı pazarlamacılar her seferinde sıfırdan başlamaz; ölçeklenebilen sistemler kurar.

HeyGen ile, bir Brand Kit oluşturarak videolarınızı marka kimliğinize uygun tutmak ve yazı tiplerinizi, renklerinizi, logolarınızı ve varlıklarınızı otomatik olarak kullanmak çok kolaydır.

Başlamak için şirketinizin URL’sini yapıştırın veya marka öğelerinizi manuel olarak yükleyin.

Aceleniz mi var? Sorun değil. Bu adıma her zaman geri dönüp tamamlayebilirsiniz.

İpucu

Marka Kit'iniz marka renklerinizle hazır olduğunda, çoğu HeyGen Templates şablonunu bunlara uyacak şekilde kolayca güncelleyebilirsiniz. Her videonun marka kimliğinize uygun kalması için sadece kendi renklerinizi uygulayın.

Adım 2: Stratejinizi belirleyin

Videonuzu oluşturmadan önce, özellikle bu video daha kapsamlı bir kursun veya eğitim serisinin parçasıysa, öğrenme stratejinizi netleştirmek için bir adım geri çekilin. Bu videonun özel amacını, hedef kitlenizin kim olduğunu, videonun nasıl sunulacağını ve öğrenenlerin ilgisini süreç boyunca nasıl canlı tutacağınızı belirleyin.

Adım 2: Doğru YZ avatarını seçin

Eğitmeniniz öğrenme ortamını belirler. Hazır bir Public Avatar seçin, kuruluşunuza veya konuya uygun bir Custom Avatar oluşturun ya da en kişisel dokunuş için, HeyGen’in Hyper Realistic Avatar özelliğiyle dijital ikizinizi birkaç dakika içinde oluşturun!

HeyGen, Özel Avatarlar oluşturmanız için birden fazla seçenek sunar. Ayrıntılara daha derinlemesine göz atmak için aşağıdaki bağlantılara tıklayın.

İpucu

HeyGen’in Generating Looks özelliğini kullanarak avatarınızın pozunu, ortamını veya kıyafetini yalnızca bir metin prompt’u ile değiştirebilirsiniz.

En iyi uygulamalar: Mükemmel özel avatarı oluşturma

Sonsuz özelleştirme seçeneğine sahip, profesyonel ve gerçekçi bir avatar oluşturmaya hazır mısınız? Başlamak için ihtiyaç duyacağınız noktaların kısa bir özetini, ipuçlarını ve en iyi uygulamaları görmek için aşağıdaki kaynakları inceleyin.

Özel bir avatar oluştururken şunu unutmayın: içeri giren kalite, dışarı çıkan kaliteyi belirler. Fotoğraflarınız, videolarınız ve yazılı prompt'larınız ne kadar iyi olursa, avatarınız da o kadar gerçekçi ve kusursuz görünecektir.

Hyper Realistic Avatar eğitim videonuzdaki jestlerden yüz ifadelerine, ses tonlamasına kadar ne varsa, bunların tümü nihai sonuca yansıyacaktır.

İpucu

HeyGen’in Generating Looks özelliğini kullanarak avatarınızın pozunu, ortamını veya kıyafetini yalnızca bir metin prompt’u ile değiştirebilirsiniz.

Eğitim hedefi

Bu videonun ne başarmasını istiyorsunuz?

Örnekler: yeni işe alınanların işe alıştırılması, uyum prosedürlerinin pekiştirilmesi, yeni araçlar veya süreçler için beceri geliştirme

Öğrenen Profili

Who are you creating this video for? What role or team are they in? What’s their current level of knowledge?

Examples: All employees, mostly non-technical, limited time, varying awareness of security protocols

Primary Distribution Channel

Where will your video be accessed?

Examples: internal LMS, SharePoint, Slack, onboarding email services, company wiki, mobile learning app

Engagement Strategy

How will you keep learners engaged and improve retention?
Examples: interactive prompts, spaced repetition, relatable scenarios, brief and focused segments to maintain attention and reinforce key takeaways

Pro Tip

Need a second opinion on your strategy? Head to ChatGPT, Claude, or another tool of your choice and prompt with the following:

"I’m planning to create a [training video] for [topic or skill]. The goal is [insert learning objective], my target audience is [learner profile], it will be delivered via [platforms or channels], and the engagement strategy is: [engagement strategy]. Can you give me feedback on the effectiveness of this plan, and suggest any improvements?"

Step 3: Write Your Script

Your script is the backbone of a clear, effective learning experience. Whether you’re creating a standalone tutorial or one module in a larger course, a well-structured script ensures clarity, consistency, and learner engagement. Here’s how to get it right:

• Start with context and relevance such as a scenario, question or common challenge to show why the topic matters. This builds motivation and learner buy-in.
• Keep it structured and focused, breaking content into logical, easy-to-follow steps with a clear, steady pace.
• Use simple, conversational language, speaking directly and clearly to the learner. Avoid jargon unless it’s explained.
• Reinforce key takeaways and next steps by ending with a simple summary, a call to reflect or apply the learning, or a clear pointer to the next module or resource.

Pro Tip

Want to move faster? Check the following Best Practices page for guidance on using tools like ChatGPT to write your script.

Still not sure where to begin? Here are a few sample outlines for inspiration.

If you’re following along in HeyGen, these scripts are already built into your template.

Access templates including these scripts here:

→ Course Video

→ Training Video

→ How To Video

Explore more in-depth script templates and more tips for popular L&D video types

→ Learning Courses

→ How-To Videos

→ Explainer Videos

→ Corporate Training

→ Skills Training

Best Practices: Write Scripts Better and Faster with AI

Want to streamline your workflow and save hours of writing time? Here’s how to use tools like ChatGPT, Claude, or Gemini to quickly generate clear, learner-focused scripts for your training videos.

Step 1 : Start with a clear prompt

Tell the AI what type of training video you’re creating, who it’s for, and what outcome you want. Include context such as:

• Objective: what should the learner be able to do or understand?
• Learner profile: who are they (new hire, sales rep, team lead) and what is their baseline knowledge?
• Distribution: where will the video live (LMS, Slack, onboarding flow)?
• Engagement: preferred tone and delivery (conversational, scenario-based, direct instruction)

‎

Sample prompt:

“Write a 2-minute training script on how to complete expense reports in Workday. The audience is new hires in finance, with no prior Workday experience. The tone should be clear and supportive. This will be delivered by an avatar inside our LMS.”

Step 2: Add key talking points

Help the AI stay accurate and focused by including a short list of what the video should cover

Example:

• Task or tool being explained
• Key steps or policies
• Common mistakes to avoid
• Any compliance or process notes
• Desired outcome

‎

Sample prompt:

"Cover: where to find the expense tool in Workday, how to upload a receipt, how to submit for approval. Note: emphasize the submission policy’s timeline.”

Step 3: Ask for the right format

Let the AI know how the content will be delivered. This affects tone, pacing, and word choice.

Example:

• A spoken script read by an avatar
• Designed for voiceover with on-screen visuals
• Modular, to fit into a microlearning sequence

‎

Sample prompt:

"Write this as a script for a talking head avatar, with short, clear sentences and pause points for visual callouts."

Step 4: Review and tweak

Paste your script into HeyGen and use the preview tool to watch it come to life. Then refine as needed. Use follow-up prompts like:

• Make this more concise for a 60-second version.
• Add a question to prompt reflection.
• Use less formal language and make it more conversational.
• Include an example of a common error and how to fix it.

Best Practices: Creating High Quality Custom AI Voices

HeyGen has a massive library of stock AI-generated voices in over 175 languages, dialects, and emotional tones, but sometimes the perfect video calls for something custom. Below are three ways to create Custom Voices.

For the best voice quality, start with strong source audio. Here’s how to get a great recording:

• Use a high-quality mic or smartphone, held 6–8" from your mouth

• Record in a quiet, noise-free space

• Speak clearly with natural pauses and slight emotional expression

• Upload multiple samples with different emotional tones for more versatility (for HeyGen Custom Voice Clones only)

Want to dive in deeper?

→ Ultimate guide to hyper-realistic Custom Voice Cloning

→ Add Emotions to your Custom Voice Clone

Best Practices: Prompting Like A Pro

Prompting is the practice of carefully crafting and iterating text instructions (called prompts) used to guide AI tools to create content from scratch such as images, motion, or audio.

Prompting is a powerful skill for any AI video creator. When paired with HeyGen, prompting unlocks countless ways to create high-impact videos where your imagination is your only limitation! Be prepared to test, adapt, and apply prompts in HeyGen to tailor your videos to match your goals.

Prompting Best Practices

Be Specific

The more clearly you describe what you want (tone, look, gesture, emotion) the better the AI can match your vision.

Start with Structure

Use a consistent structure: what, who, where, how. This applies to visuals, voice tone, and motion direction.

Include Context & Intent

Let the AI know the purpose: Is it for a product demo? A social ad? A tutorial? Context helps tailor the result.

Use Descriptive Language

Use adjectives that convey emotion, style, or clarity (e.g., “confident,” “minimalist,” “high energy,” “calm pace”).

Iterate & Refine

Don’t settle for your first try. Small prompt tweaks can lead to dramatically better results in all media types!

Prompting best practices can vary slightly depending on what you’re creating

Explore the resources below to dive deeper into each type and get the most out of your prompts!

• Prompting best practices, common issues and solutions
• Prompting best practices for Generating Looks
• Prompting best practices for adding Motion

Step 5: Create and polish your scenes in AI Studio

Now that your script and avatar are ready, it’s time to bring your message to life in HeyGen’s AI Studio editor where it’s easy to customize, enhance, and polish every part of your video– no editing experience required!

• Design your scenes in minutes using the Brand Kit or Templates you set up in Step 1.
• Reinforce your message with on-screen text or visuals and trigger them to appear/disappear with Animations.
• Browse HeyGen’s stock media library for high-quality b-roll video, royalty-free.
• Use Premium Scene Transitions to give your video a smooth, professional polish.
• Add and customize Captions to make your videos more engaging and accessible.
• Translate your videos to reach global learners, teammates, and audiences.
• Using a SCORM-compliant LMS? Enterprise plan users streamline their workflows with SCORM exports.

Pro Tip

Create and compare multiple versions of your training videos to see what improves engagement, knowledge retention, and learner outcomes.

Ready to edit like a pro?

Visit HeyGen Academy: AI Studio, an in-depth video course covering all of HeyGen’s editing features.

Best Practices: Adjust Pronunciation, Emotions, and Intonations

Need your avatar to sound just right? HeyGen gives you powerful tools to fine-tune voiceovers for natural, accurate delivery that feels true to life.

Want to see it in action?

Watch the HeyGen Academy: AI Studio - Pronunciation module to see these features in action and learn how to use them in your own projects.

Strategies to Scale Your Impact

Whether you’re reaching new markets, testing what works, or tailoring content to different audiences, these advanced best practices and tools will help you scale your impact with precision.

Go Global with Translation

Learn how to translate and localize your videos into 175+ languages and dialects, no dubbing or voice actors required.

Use HeyGen’s Brand Voice feature to maintain consistency in translated videos by customizing how certain words are handled (i.e., brandname pronunciations, forcing or blocking translation for certain terms).

Enterprise and Team plan users can also make edits directly to translated scripts by using our Proofread feature.

Need some inspiration? Check out how Trivago used HeyGen to simultaneously localize TV ads in 30 markets.

Support Change Management with Flexible, Updatable Content

Change is constant and your learning materials need to keep pace. Whether you’re refreshing a full course module or updating a single training video, traditional content production with re-shooting and editing can turn even a small update into a major lift.

With HeyGen, updating videos takes minutes, not days. Swap out scripts, edit text, change visuals, and generate new versions with just a few clicks. No more bottlenecks. Just fast, flexible video that helps your learners adapt as quickly as your organization moves. Learn more about using HeyGen for change management.

Accessibility and Inclusive Learning at Scale

In today’s learning environments, accessibility isn’t optional- it’s essential. Learners bring a wide range of abilities, preferences, and digital literacy levels, and your content needs to reflect that.

Dive into our guide on how to create accessible training videos that meet diverse learner needs for more info on how to easily adapt for visual and auditory accessibility needs, create microlearning modules, and adjust for cultural differences.

Interactive Avatar

Whether you’re delivering compliance training or onboarding new employees, Interactive Avatars transform passive videos into dynamic, two-way learning experiences that boost engagement, personalize content, and drive learner action.

Need some inspiration? Visit our Interactive Avatar demo page and chat with Judy, HeyGen’s 24/7 HR compliance training expert!

Use Case #1: Learning Courses

Whether you’re reaching new markets, testing what works, or tailoring content to different audiences, these advanced best practices and tools will help you scale your impact with precision.

Customer Stories & Examples

Perfect For

Perfect for: Instructional Designers, Learning & Development, HR, Sales Enablement

Best Practices

Break content into modular chunks

Structure your course into short, focused segments, ideally 3-7 minutes each. This supports spaced learning, easier updates, and stronger retention.

Script for clarity, not just content

Write in a conversational tone, simplify complex ideas, and avoid jargon. Use storytelling, analogies, and real-world scenarios to bring your content to life.

Make it visually intentional

Use visuals to enhance your message. Combine avatar presenters with relevant graphics, screen recordings, animations, or b-roll to support different learning styles.

Engage with layered interactivity

Supplement your course with engaging videos prompting reflection, knowledge checks, or follow-up exercises.

Test and refine

Gather and integrate feedback continuously, leveraging HeyGen for easy change management.

Top Features

• Assets: enhance your learning experiences with helpful visuals like screen recordings and graphics that reinforce your message
• Templates: Keep your course’s visual design consistent by using or creating templates to save time and elevate your content
• Generate Looks: use text prompts to adapt your avatar instructor’s outfit, environment, or pose to fit the subject or audience

Ready to level up?

→ Dive in deeper with our Practical Guide for L&D Professionals eBook

→ Visit our step-by-step guide on creating engaging learning courses

Use Case #2: Training & Onboarding

Customer Stories & Examples

Perfect For

Instructional Designers, Learning & Development, Sales Enablement, HR, Compliance, Internal Communications

Best Practices

Start with the essentials

Focus on the information learners need right away such as company values, tools, workflows, or safety protocols. Prioritize clarity and usefulness over completeness in early modules.

Keep it short and targeted

Aim for brief, goal-driven videos (2–5 minutes) that cover one topic at a time. This makes it easier for learners to absorb information and return to specific sections as needed.

Make it welcoming and personal

Use avatars to create a friendly, human-first tone. Personalize with names, roles, or departments where possible to make onboarding feel relevant and tailored.

Design for different attention spans

Use captions, motion, and bold visuals to support comprehension, especially on mobile or when videos are watched with sound off.

Build confidence, not just compliance

Frame content around real situations learners might face. Show how processes and policies help them succeed, not just what they must do.

Plan for updates

Company policies, tools, and org structures evolve. Use HeyGen’s rapid editing tools to quickly update individual scenes or videos without a full reshoot.

Top Features

• Custom Avatars: Give your onboarding a human touch with a digital twin or department-specific presenters to deliver training in a familiar, branded voice.
• Personalized Video: Create personalized videos that greet new hires by name and customize other variables such as department or region to streamline onboarding and boost engagement.
• Brand Kit: Maintain visual brand consistency by setting up a Brand Kit with approved logos, fonts, colors, and assets.

Ready to dive in deeper?

→ Dive in deeper with our Practical Guide for L&D Professionals eBook

→ Visit our step-by-step guides on creating videos for: general training, corporate training, HR onboarding, safety, and compliance.

Use Case #3: Translation & Accessibility

Customer Stories & Examples

Perfect For

Instructional Designers, Communications, Learning & Development, HR, Compliance

Best Practices

Localize for language and culture

Build learner engagement by going the extra mile to offer content in their language and with regionally relevant avatars, accents and visuals.

Support auditory accessibility

by creating multiple versions of your video with captions, subtitles, on-screen text callouts, written transcripts, or adjusting the voice speed for clearer pacing.

Optimize for visual accessibility

by creating an additional version of your video with high contrast palettes, larger fonts, and clean uncluttered visual design.

Create microlearning modules

by breaking longer videos into short, concept-specific sections to make navigation and updates simpler.

Enhance digital literacy

by starting with a guided orientation video for your LMS or at the start of a new course.

Top Features

• Translation: Reach global audiences without ever reshooting by translating or localizing your existing content into different languages or regional accents.
• Brand Glossary: Maintain consistent pronunciation and translation across all your videos
• Public Avatars: Choose from 700+ diverse stock avatars to find the perfect spokesperson for your target region and audience
• Captions: Automatically add captions to any video to increase its accessibility

Pro tip

If your video requires visuals like screen recordings, make sure they align with your script. Start by writing your script, then use the preview button to play the audio while recording your screen in sync with the narration for the best timing.

Ready to dive in deeper?

Check out our guide on creating accessible training videos that meet diverse learner needs.