Deliver product launch videos on day one, not day thirty

AI video creation uses artificial intelligence to generate professional marketing videos without traditional production requirements. HeyGen combine AI avatars, voice synthesis, and automated editing to turn scripts into polished video content—no cameras, studios, or film crews needed. Marketing teams can produce product videos, social content, and ad creative in minutes rather than weeks.

Write your launch messaging or paste your positioning document. Select an AI avatar as your presenter, choose your visual style, and generate. Most launch videos are produced in minutes. When the product changes before launch (it always does), update the script and regenerate. No reshoots, no production co-ordination—content that ships when the product ships.

Yes—this is one of HeyGen's key advantages for product marketing. When features evolve, pricing changes, or messaging shifts, simply update your script and regenerate the video. Your content stays current with your product without requiring new production cycles. Teams report much faster update cycles compared to traditional video.

Build your sales enablement library by creating videos for each product, persona, competitive scenario, and sales stage. Product demos, feature explanations, objection handling, and competitive positioning—all from scripts your product marketing team already produces. When products or messaging change, update and regenerate to keep enablement current.

Yes. Create your product content in your primary language, then use HeyGen's translation feature to generate versions in any of 175+ supported languages. Translation includes voice cloning (your brand voice sounds natural in each language) and lip-sync. Launch in EMEA, APAC, and LATAM at the same time rather than one after another.

Most product videos generate in minutes. Advantive reported a 50% reduction in content creation time. Attention Grabbing Media went from 3 days to just hours for production. The shift from traditional production timelines (weeks to months) to same-day delivery means your content can ship with your product.

Yes. HeyGen support dynamic personalisation with variable fields for names, companies, and bespoke details. Create one template, then generate thousands of personalised versions for account-based marketing, sales outreach, or customer engagement campaigns. Videoimagem produced 50,000+ personalised videos for AB InBev using this approach.

HeyGen's Brand Kit centralises your visual identity — approved colours, fonts, logos, and avatar selections. Brand Glossary controls pronunciation of product names, feature terms, and technical vocabulary. Whether creating launch videos, enablement content, or competitive positioning, every video maintains consistent brand standards.

Yes. HeyGen for Business includes team workspaces where product marketers, enablement managers, and content creators can collaborate. Shared asset libraries keep approved brand elements and templates accessible to everyone. Admin controls ensure messaging consistency whilst enabling your team to create at scale.

HeyGen supports virtually any product marketing video format: launch announcements, feature demos, product explainers, sales enablement, competitive positioning, customer case studies, use case videos, integration guides, pricing explanations, and more. If your product marketing team need video content, HeyGen can produce it at the speed your roadmap demands.

Traditional product video production requires scripting, storyboarding, talent coordination, filming, and editing—typically a minimum of 4–8 weeks. Multiply that by every language you need for global launches. HeyGen produce equivalent quality in minutes to hours, with instant translation into any language. Product marketing teams report delivering launch content on time for the first time, with the ability to update as products evolve.

HeyGen are SOC 2 Type II certified and GDPR compliant. Your content is encrypted in transit and at rest. For product marketing teams handling pre-launch information or competitive materials, HeyGen offer enterprise security features including SSO integration and centralised access management. We do not train our AI models on your content.