Attention Grabbing Media® (AGM) are a full-service marketing agency dedicated to helping businesses thrive through innovative strategies that drive revenue and expand market presence. Specialising in e-commerce, social media, and email marketing, AGM have built an impressive track record. One of their standout achievements is their work with NaturalSlim®, a health and wellness brand founded by Manuel Suarez and his father, Frank Suarez.
The brand has grown exponentially and has over 10 million social media followers, largely due to AGM’s expertise. Seeking to extend NaturalSlim’s reach beyond its established Latin American audience, AGM turned to HeyGen’s AI video technology to overcome localisation challenges, streamline workflows, and enhance client campaigns.
Overcoming localisation hurdles
Expanding NaturalSlim’s reach into European and English-speaking markets presented a particular challenge. Frank Suarez, the face of NaturalSlim, was known for his educational videos on health and metabolism. These videos were pivotal in building audience trust but were predominantly in Spanish.
‘Hearing it straight from the person’s mouth—that’s different. That’s where the “know, like, and trust” is built,’ said Jimmy Stearns, Senior Creative Director at AGM.
Traditional translation methods, such as text overlays, lacked the authenticity to engage new audiences effectively. Tools like Google Translate and ChatGPT proved inconsistent, requiring extensive proofreading, which slowed production. 'It took us three days just to get an eight-minute video out the door,' said Jimmy.
Enabling smooth translation and engagement
AGM adopted HeyGen’s AI-powered video technology to address these challenges. Initially drawn to its innovative avatars, AGM quickly realised the platform’s translation capabilities were the true game-changer. Jimmy recalled, 'When I showed it to Manuel, he immediately saw the potential and said, "Let’s start checking it out."'
HeyGen enabled AGM to translate NaturalSlim’s vast content library into 10+ new languages, including Russian, Portuguese, French and German. The translations maintained Frank Suarez’s voice, tone and likeness, which was crucial for preserving the authenticity of his message.
‘The ability to keep the likeness, the voice, and everything—even the motion avatars—is what sets HeyGen apart,’ said Jimmy. ‘It gave us the opportunity for global reach with translation services that feel natural, not AI-generated.’
In addition to translations, AGM used HeyGen’s avatars to create engaging social media content. These ‘thumb-stoppers’, as Jimmy called them, grabbed viewers’ attention and boosted engagement. This combination of translation and attention-grabbing visuals helped AGM introduce NaturalSlim and other clients to new global markets whilst maintaining their unique brand identities.
Extending NaturalSlim’s reach
HeyGen’s tools significantly improved AGM’s workflow efficiency and client outcomes. The natural-sounding translations eliminated the need for extensive proofreading and reliance on third-party translators, enabling AGM to produce and publish content more quickly, reducing video production time from three days to hours.
The results were quite significant. NaturalSlim successfully expanded its reach into European markets, connecting with millions of potential customers. The localised content resonated with audiences, fostering trust and driving engagement. ‘The branding is just insane,’ Jimmy said, reflecting on the impact of reaching new audiences with Frank Suarez’s educational videos. The enhanced scalability of HeyGen’s tools also allowed AGM to repurpose content across multiple languages without increasing resources.
The partnership between AGM and HeyGen highlights the power of AI in global marketing. By leveraging HeyGen’s translation and avatar tools, AGM overcame significant localisation challenges, expanded its clients’ reach, and streamlined its workflows. As AGM continue to innovate and explore new applications for HeyGen’s technology, the agency are well positioned to set new standards in digital marketing and help their clients thrive in an interconnected world.
