AI ad maker for high-converting video ads

Turn a simple script into polished video ads with HeyGen's AI ad maker. No cameras, no editing software, and no agency required. Pick a style, paste your text, and launch ads built for any platform.

Mobile phone showing a finished vertical video ad generated from a short text prompt, with the HeyGen editor floating beside it.
147,128,432Videos generated
122,260,296Avatars generated
20,341,168Videos translated
company logo 1
company logo 2
company logo 3
company logo 4
company logo 5
company logo 6
company logo 7
company logo 8
company logo 9
company logo 10
company logo 11
company logo 12
company logo 13
company logo 14
company logo 15
company logo 16
company logo 17
company logo 18
company logo 19
company logo 20
company logo 21
company logo 22
company logo 23
company logo 24
company logo 25
company logo 26
company logo 27
company logo 28
company logo 29
company logo 30
company logo 31
company logo 32
company logo 33
company logo 34
company logo 35
company logo 36
Trusted by millions worldwide to bring their stories to life.
Stylised white car icon on a blue background.Features of the AI ad maker

Features of the AI ad maker

Generate dozens of AI video ads

Generate dozens of AI video ads from one prompt. Swap hooks, visuals and CTAs, then create new variations even faster. Produce polished marketing videos, and use the data to understand how to create high-performing ads with AI, so every ad video earns its place.

A grid of AI-generated video ad variations created from a single prompt, each with a different hook and CTA.

Turn a product image into a video ad

Skip the blank page. Upload your product photo or paste a page link, and watch it instantly become a finished ad with visuals and narration. The image-to-video workflow pulls your details in real time, so your first draft lands in minutes.

A product photo added to HeyGen becomes a finished video ad with a presenter holding the product and a Shop button.

AI voiceovers in 175+ languages

Give every ad a confident voice without hiring talent. Type your text and the AI voice generator delivers clean narration in 175+ languages, with accurate lip-sync and a natural tone. Reuse one message across regions and stay consistent in every market you work in.

A presenter delivering an ad voiceover beside a language picker showing 175+ languages with country flags.

UGC video ads with an AI avatar

Get the authentic, creator-made feel of UGC ads, without the camera, lighting and crew. Pick a hyper-realistic AI avatar from a diverse cast, or produce a faceless video instead, and your raw text becomes a viral-ready UGC video in minutes.

An authentic UGC-style video ad of a creator filming themselves, with an AI avatar picker showing a diverse cast.

Format your ads for every platform

Build once and ship everywhere. Select and export one ad in square, vertical, and widescreen sizes, with b-roll and captions added for you. The built-in subtitle generator seamlessly polishes each cut, so your ad lands across your social channels with the sound off.

The same video ad exported in vertical, square, and widescreen formats with captions added automatically.
Green gift box icon.Use cases

Use cases for an AI ad maker

A Facebook and Instagram feed video ad created with HeyGen shown in a mobile mockup.

Facebook and Instagram video ads

Skip the briefs, shoots, and editors. Write a quick brief for faster ad creation and produce high-performing ads in minutes, then refresh your Facebook ad whenever your cost per result starts to climb.

Explore tool
A native-style, TikTok-style short-form video ad featuring a creator filming in selfie mode.

TikTok ad creative that feels native

Slick, overproduced spots fall flat on TikTok. Turn a short hook into a native TikTok video to lift engagement, so you ride trends and keep posting fresh ad creative without a shoot.

Explore tool
An e-commerce product launch video ad showcasing a product with a Shop now button.

E-commerce and product launch ads

Filming every product is slow and costly. Create AI product ads from a static ad or product photo, then publish a polished product video that showcases benefits across your e-commerce catalogue.

Explore tool
A seasonal flash-sale promo video ad with a bold discount caption and a countdown timer.

Seasonal promo video ad campaigns

Sales windows move fast and production can’t keep up. Paste your offer and spin up a promo video in minutes, with no designer and no studio, so every flash sale goes live on time.

Explore tool
Two retargeting video ad variants tailored to different audiences to win back shoppers.

Retargeting ads designed to convert

Generic retargeting ads get ignored. Use the Instagram ad maker to tailor messages on a simple canvas for each audience, then refresh weekly to lift conversions and win back shoppers who left.

Explore tool
A stack of vertical Reels and Shorts video ad clips ready to post.

Reels and short-form video ads

Short-form content needs a steady stream of clips most teams can’t keep up with. The reel generator turns ideas into ready-to-post vertical ads with real-time edits, so you stay consistent across Reels and Shorts.

Explore tool
Blurred white document icon with a play button on a light blue background.How it works

How the AI ad maker works

Create a video ad in four simple steps that take you from a rough idea to a finished, platform-ready ad.

step icon

Choose your format

Choose an ad style, aspect ratio, and template that suit the platform and campaign you have in mind.

step icon

Add your script

Paste your text or a product link. The system turns it into a tight ad script with clear pacing.

step icon

Customise the look

Adjust visuals, voice, captions, music, and branding until the ad fits your offer and audience.

step icon

Generate and launch

Render your ad in minutes, then download or export it ready to publish across your paid channels.

Frequently asked questions

What is an AI ad maker and how does it create video ads?

It turns a prompt or product link into a finished video ad, with no filming or editing. Choose a format, add your text, and the AI video generator helps you generate the visuals, voice, and timing, then renders an ad ready to publish.

Will AI-generated ads perform as well as filmed ads?

Performance comes from a strong hook, a clear offer, and fast testing, not from an expensive shoot. Spotlight your item with AI product placement, launch several angles in minutes, and let real results lift your conversion and crown your best-performing ads.

How many ad variations can I create for A/B testing?

As many as you need. Change the hook, visuals, voiceover, or CTA and regenerate in seconds, so you build a full set of AI video ads from one brief. This keeps every target audience supplied with fresh AI social media ads.

Can the tool write my ad script, or do I need to bring my own?

Both work. Paste your own copy, or start from a prompt or product link and let the built-in video script generator draft a tight, punchy ad for you. You can edit every line before generating, so the final message stays on brand.

Can I create the same video ad in different languages?

Yes. Create your ad once, then use AI dubbing to produce versions in 175+ languages with natural voice and on-screen text. One ad can run across regions without reshooting or hiring local talent in each market.

What ad formats and aspect ratios work across different channels?

Every ad creator gets square, vertical, and widescreen formats, so one ad runs across your advertising on Meta, YouTube, and more. Reformat without rebuilding, and captions sync with precision so your ads still land with the sound off.

How do I turn my product photos into a video ad that converts?

Upload your product image, details, or page link, choose a template, and generate. The tool turns a static image into moving scenes around your features, and you can extend it into a full product demo video when shoppers want to see it in action.

Why use AI to make ads instead of hiring an agency?

An agency can take weeks and cost thousands per spot. With a text-to-video workflow you can produce comparable ads in minutes at a fraction of the cost, keep full control of revisions, and never wait on a production schedule to launch.

Is the tool free to try, and what do the paid plans include?

Yes. Start for free on HeyGen, create your first AI video ad with no credit card, and generate AI ads online to judge the quality for yourself. Paid plans add longer videos, voice cloning, and premium features that scale from solo marketers to large brands.

Explore more AI powered tools

Bring any photo to life with hyper‑realistic voice and movement using Avatar IV.

Start creating with HeyGen

Turn your ideas into high-converting video ads with AI.

CTA background