Ajanslar için HeyGen: Yapay zeka video üretimine kapsamlı başlangıç rehberi

YZ video hızlı başlangıç rehberinize hoş geldiniz

Daha fazla video içeriği oluşturmak istiyor ama sınırlı zaman, bütçe veya prodüksiyon kaynakları nedeniyle kendinizi kısıtlanmış mı hissediyorsunuz? Yalnız değilsiniz. İyi haber şu ki: HeyGen ile ekibiniz, geleneksel prodüksiyonlardan bile daha iyi görünen videoları, maliyetin ve sürenin çok küçük bir kısmıyla üretebilir.

Bu rehber, müşterilerinin pazarlama ve içerik çalışmalarını yapay zeka videolarıyla bir üst seviyeye taşımaya hazır ajanslar için hazırlandı. Kameralara, stüdyolara veya ekranda yer alacak yeteneklere ihtiyaç duymadan, fikir aşamasından kampanyaya kadar uzanan süreçte yüksek kaliteli ve ölçeklenebilir içerikler oluşturmayı öğreneceksiniz.

Bu kılavuzdaki uygulamalı video oluşturma alıştırmasını İlk videonuzu oluşturma bölümünde kaçırmayın. Yaparak öğrenmenize ve kısa sürede hız kazanmanıza yardımcı olmak için tasarlandı. Hemen başlayalım!

Başlıca kullanım alanları: ajanslar HeyGen'i nasıl kullanıyor

HeyGen yalnızca bir video aracı değil. Hızlı hareket etmesi, içeriği ölçeklendirmesi ve kaliteyi düşürmeden sonuç üretmesi gereken ekipler için tasarlanmış yaratıcı bir motordur. Influencer reklamlarından onboarding iş akışlarına kadar, farklı sektörlerdeki ajanslar ve müşteriler, ölçeklenebilir şekilde yüksek etkili videolar oluşturmak için HeyGen’i bu şekilde kullanıyor.

Why Video is Critical in Business Growth Today

The Challenge

• Geleneksel prodüksiyon pahalıdır, yavaştır ve bütçelerle sınırlıdır
• Ekiplerin daha az kaynakla daha fazlasını yapması gerekiyor—daha kısıtlı bütçeler, daha az zaman ve rakipleri geride bırakma baskısı

YZ videonun sunduğu olanaklar

Hız

• 40 hours/week video production time saved, allowing Reply.io to grow its CEO’s TikTok account to a quarter million followers in under a year
• 5 kat daha hızlı prodüksiyon süreci finansal hizmetler lideri için eğitim amaçlı video içeriğinde Equity Trust

Cost Savings

• 60% reduction in video production costs by Tomorrow.io
• Dakika başına 1.000 € tasarruf eğitim içeriğiyle Sibelco

Ölçeklenebilirlik

• 6 kat daha hızlı A/B testi yapıldı, Favoured'de 50 benzersiz YZ influencer reklamı yayınlayarakFavoured
• Ortalama %80-90 tamamlama oranı Komatsu'de müşteri ve iş ortağı eğitim videoları içinKomatsu

Yerelleştirme

• 30 farklı pazara ulaşıldı, Trivago sayesinde 3-4 aylık post prodüksiyon süresi tasarruf edildiTrivago

Kişiselleştirme

• 50 binden fazla kişiselleştirilmiş video ile 3 kat daha fazla etkileşim üreten Videoimagem AB InBev için

Daha derine inmek ister misiniz?

→ YZ video pazarlama stratejisi e-kitabı

→ 5 ways to be more efficient with your marketing budget eBook

→ L&D profesyonelleri için pratik rehberimizi inceleyin e-kitap

Ajans iş ortakları için HeyGen

HeyGen’in Ajans İş Ortakları programı, yüksek kaliteli video prodüksiyonunu yapay zeka hız ve verimliliğiyle ölçeklemek isteyen yaratıcı ve pazarlama ekipleri için tasarlanmıştır. Ogilvy ve Publicis gibi küresel ajanslardan çevik butik ekiplere kadar iş ortakları, geleneksel maliyet ve sürenin çok küçük bir kısmıyla etkileyici video içerikler sunmak için HeyGen’e güveniyor.

What Agencies Partners Get

• Sınırsız video oluşturma
• Flexible seat management for teams
• Alt çalışma alanı desteğiyle düzenli müşteri çalışma alanları
• Remote likeness consent and efficient avatar creation tools
• Enterprise-grade security, admin controls, and SSO
• Özel müşteri desteği ve iş ortağı başarısı kaynakları
• Certification program and potential inclusion in the HeyGen Agency Directory
• Early feature access and discounted enterprise pricing

Ajanslar Neden HeyGen'i Tercih Ediyor

• 10x content production output
• 50%+ reduction in video costs
• Büyük ölçekte uçtan uca, ayrıcalıklı hizmet sunmanızı sağlar
• Yapılandırılmış onboarding, canlı eğitimler ve topluluk erişimi
• Modern, ölçeklenebilir video stratejileri için ideal

→ Learn more about HeyGen for Agency Partners

→ Talk to our Agency Team: Calendar Link

→ İzleyin: Yapay zeka video oluşturma, içerik stratejinizi Marketing AI Institute ile nasıl doğrulayabilir?

İlk yapay zeka videonuzu oluşturma

Introduction

New to video or trying out HeyGen for the first time? You’ve got this. This section will walk you through each step to help you make a great video, fast.

Like learning in action?

Yukarıdan bir video türü seçerek HeyGen'de kullanıma hazır bir şablon açın ve adım adım takip edin.

Not ready to dive in yet?

No sweat. Skim the steps now and come back to the full how-to when you’re ready.

Ready to get started? Begin with this 2-minute tour of HeyGen’s AI Studio Editor, and then let’s dive in!

→ HeyGen Academy: 101

broad overview of all HeyGen features

→ HeyGen Academy: AI Studio

deeper dive into video editing

Step 1: Set up for scale: Brand Kit & Sub-Workspaces

Verimli ekipler her seferinde sıfırdan başlamaz; ölçeklenebilen sistemler kurar.

HeyGen ile, her bir müşteriniz için Brand Kit oluşturarak videolarını markaya uygun tutmak çok kolay; böylece yazı tipleri, renkleri, logoları ve diğer varlıkları HeyGen’in YZ Studio editörü içinde kolayca erişilebilir olur.

Başlamak için müşterinizin URL’sini yapıştırın veya marka öğelerinizi manuel olarak yükleyin.

In a hurry? No problem. You can always come back and finish this step later.

Certified HeyGen for Agency Partners program members also have access to Sub-Workspaces, which are separate workspaces within a HeyGen account that allow for better team and project management. Each Sub-Workspace has its own members, permissions, and settings, allowing your team to control access, billing, and API usage across different clients and campaigns.

İpucu

Once your Brand Kit is armed with your brand's colors, you can easily update most HeyGen Templates to match. Just swap in your colors so every video stays on-brand, or hit the Shuffle Colors button to have HeyGen swap them automatically.

Adım 2: Metninizi yazın

Senaryo, etkileyici bir videonun bel kemiğidir. Ondan en iyi şekilde yararlanmak için şunlara dikkat edin:

• Start with a strong hook (the first 3-5 seconds matter most)
• End with a clear CTA (call to action)
• Keep it simple, direct and jargon-free

Pro Tip: Want to move faster? Check the following Best Practices page for using tools like ChatGPT to write your script.

Still not sure where to begin? Here are a few sample outlines for inspiration.

HeyGen'de adım adım ilerliyorsanız, bu script'ler zaten şablonunuza eklenmiş durumda.

Popüler pazarlama ve iletişim video türleri için senaryo şablonlarını ve daha fazla ipucunu keşfedin

Video reklamlar - Sosyal influencer videoları - Nasıl yapılır videoları - Ürün açıklama videoları - Marka videoları - Web seminerleri ve podcast'ler - Bültenler - Öğrenme kursları - Açıklayıcı videolar - Kurumsal eğitim - Beceri eğitimi - İK ve işe alıştırma eğitimi - Uyumluluk eğitimi - Güvenlik eğitimi - YZ eğitimleri - Liderlik güncellemeleri ve iç iletişim

Best Practices: Write Scripts Better and Faster with AI

Want to work smarter, not harder? Here are some tips for leveraging tools like ChatGPT, Claude, Gemini or others to speed up script-writing.

Give the AI a direct and detailed prompt to describe the video you’re making. Add important context, such as:

• Ne tür bir video oluşturduğunuz (influencer reklamı, ürün eğitimi, marka videosu)
• Who it’s for (target audience)
• Videonun amacı (tıklama almak, bir kavramı açıklamak, bilgilendirmek)
• Videonun kullanmasını istediğiniz ton veya üslup (samimi, profesyonel, sohbet havasında)

Sample prompt:

"Write a 60-second video script for an influencer ad promoting a new skincare line called HeySkin to a Gen-Z audience. The tone should be confident and clear. End with a strong call to action.”

Step 2: Add key talking points

Videonun ele almasını istediğiniz noktaların kısa bir madde işaretli listesini ekleyerek daha doğru sonuçlar elde edebilirsiniz.

Örnek:

• Product/service name
• Key value proposition
• Call to action

Örnek prompt:

"Aşağıdaki noktaları ekleyin: HeySkin gün boyu nemli kalmanıza yardımcı olur. CTA: %10 indirim için indirim kodumu kullanın."

Step 3: Ask for the right format

Let the AI know you need the script in a way that works well for a video.

Örnek:

• Gen Z bir güzellik influencer'ının seslendirdiği bir konuşma metni
• Samimi, insana yakın bir ton

Örnek prompt:

"Write this as a spoken script read by a Gen Z beauty influencer. Use natural, playful, and conversational language."

4. adım: Gözden geçirin ve ince ayar yapın

Next, copy and paste the script into HeyGen and hit the preview button to have your avatar read it aloud! Does it sound natural? Does it flow in the way you want? If not, ask ChatGPT to revise with prompts such as:

• Make this more casual/formal
• Add a stronger hook at the start
• [özellik veya fayda] hakkında bir satır ekleyin
• Bunu 30 saniyelik bir versiyona dönüştürün
• Give me three versions of the CTA

Step 3: Create a Hyper Realistic Avatar

Your spokesperson sets the tone. HeyGen has 700+ ready-made Public Avatars for use, but creating a hyper-realistic Custom Avatar gives you the ability to flex to any clients' needs.

HeyGen, Özel Avatar oluşturmak için birden fazla seçenek sunar. Ayrıntılara daha derinlemesine göz atmak için aşağıdaki bağlantılara tıklayın.

Özel bir avatar oluştururken şunu unutmayın: içeri giren kalite, dışarı çıkan kaliteyi belirler. Fotoğraflarınız, videolarınız ve yazılı prompt’larınız ne kadar iyi olursa, avatarınız da o kadar gerçekçi ve kusursuz görünecektir.

Hyper Realistic Avatar eğitim videonuzda yer alan her şey, jestlerden yüz ifadelerine ve ses tonlamasına kadar, nihai sonuca yansıyacaktır.

İpucu

HeyGen’in Generate Looks özelliğini kullanarak avatarınızın pozunu, ortamını veya kıyafetini yalnızca bir metin prompt’u ile değiştirebilirsiniz.

Daha derine inmeye hazır mısınız?

→ Step-by-step tutorial for Hyper-Realistic Avatar creation

Best Practices: Creating High Quality Custom AI Voices

HeyGen has a massive library of stock AI-generated voices in over 175 languages, dialects, and emotional tones, but sometimes the perfect video calls for something custom. Below are three ways to create Custom Voices.

For the best voice quality, start with strong source audio. Here’s how to get a great recording:

• Use a high-quality mic or smartphone, held 6–8" from your mouth

• Record in a quiet, noise-free space

• Speak clearly with natural pauses and slight emotional expression

• Upload multiple samples with different emotional tones for more versatility (for HeyGen Custom Voice Clones only)

Want to dive in deeper?

→ Ultimate guide to hyper-realistic Custom Voice Cloning

→ Add Emotions to your Custom Voice Clone

Best Practices: Prompting Like A Pro

Prompting is the practice of carefully crafting and iterating text instructions (called prompts) used to guide AI tools to create content from scratch such as images, motion, or audio.

Prompting is a powerful skill for any AI creator. When paired with HeyGen, prompting unlocks countless ways to create high-impact videos where your imagination is your only limitation! Get ready to experiment and iterate.

Prompting Best Practices

Be Specific

The more clearly you describe what you want (tone, look, gesture, emotion) the better the AI can match your vision.

Start with Structure

Use a consistent structure: what, who, where, how. This applies to visuals, voice tone, and motion direction.

Include Context & Intent

Let the AI know the purpose: Is it for a product demo? A social ad? A tutorial? Context helps tailor the result.

Use Descriptive Language

Use adjectives that convey emotion, style, or clarity (e.g., “confident,” “minimalist,” “high energy,” “calm pace”).

Iterate & Refine

Don’t settle for your first try. Small prompt tweaks can lead to dramatically better results in all media types!

Prompting best practices can vary slightly depending on what you’re creating

Explore the resources below to dive deeper into each type and get the most out of your prompts!

• Prompting best practices, common issues and solutions
• Prompting best practices for Generating Looks
• Prompting best practices for adding Motion

Step 4: Create and polish your scenes in AI Studio

Now that your script and avatar are ready, it’s time to bring your message to life in HeyGen’s AI Studio editor where it’s easy to customize, enhance, and polish every part of your video– no editing experience required!

• Design your scenes in minutes using the Brand Kit or Templates you set up in Step 1.
• Reinforce your message with on-screen text or visuals and trigger them to appear/disappear with Animations.
• Browse HeyGen’s stock media library for high-quality b-roll video, royalty-free.
• Use Premium Scene Transitions to give your video a smooth, professional polish.
• Add and customize Captions to make your videos more engaging and accessible.
• Translate your videos to reach global learners, teammates, and audiences

Pro Tip

Create and A/B test multiple versions of your videos to improve performance, drive results, and boost conversions.

Ready to edit like a pro?

→ HeyGen Academy: AI Studio, an in-depth video course covering HeyGen's editing features

Best Practices: Adjust Pronunciation, Emotions, and Intonations

Need your avatar to sound just right? HeyGen gives you powerful tools to fine-tune voiceovers for natural, accurate delivery that feels true to life.

Want to see it in action?

→ HeyGen Academy: AI Studio - Pronunciation module

Strategies to Scale Your Impact

Whether your clients are trying to reach new markets, test what works, or tailor content to niche audiences, these advanced best practices and tools will help you scale your impact with precision.

Optimize and Iterate like a Performance Marketing Pro

With HeyGen, creating multiple versions of your videos for A/B testing has never been easier, faster, and cheaper. Learn how to A/B test like a performance marketing pro and start boosting conversions, maximizing performance, and building campaigns with data-driven confidence!

Go Global with Translation

Learn how to translate and localize your videos into 175+ languages and dialects, no dubbing or voice actors required.

Use HeyGen’s Brand Voice feature to maintain consistency in translated videos by customizing how certain words are handled (i.e., brandname pronunciations, forcing or blocking translation for certain terms).

Enterprise and Team plan users can also make edits directly to translated scripts by using our Proofread feature.

Need some inspiration? Check out how Trivago used HeyGen to simultaneously localize TV ads in 30 markets.

Personalize At Scale

Add a personal touch to your email campaigns, sales outreach, or customer support with Personalized Videos. By using dynamic elements, like the viewer’s name or details tailored to their interests, you can create a unique, more engaging experience for each person.

Interactive Avatar

Whether for sales, customer support, or education, Interactive Avatars turn one-way videos into dynamic, two-way conversations. It’s a powerful way to boost engagement, personalize experiences, and drive action.

Need some inspiration? Check out how getitAI increases ecommerce sales with live, personalized shopping experiences.

Support Change Management with Flexible, Updatable Content

Change is constant and your learning materials need to keep pace. Whether you’re refreshing a full course module or updating a single training video, traditional content production with re-shooting and editing can turn even a small update into a major lift.

With HeyGen, updating videos takes minutes, not days. Swap out scripts, edit text, change visuals, and generate new versions with just a few clicks. No more bottlenecks. Just fast, flexible video that helps your learners adapt as quickly as your organization moves. Learn more about using HeyGen for change management.

Accessibility and Inclusive Learning at Scale

In today’s learning environments, accessibility isn’t optional- it’s essential. Learners bring a wide range of abilities, preferences, and digital literacy levels, and your content needs to reflect that.

Dive into our guide on how to create accessible training videos that meet diverse learner needs for more info on how to easily adapt for visual and auditory accessibility needs, create microlearning modules, and adjust for cultural differences.

Use Case #1: Video Ads

Customer Stories & Examples

Best Practices

• Keep videos short. Aim for under 30 seconds to keep viewer attention and increase completion rates.
• Lead with the value. Make sure your core message or value proposition is conveyed within the first few seconds
• Match the format to the funnel. Tailor the ad length, style, and CTA based on where it will appear and what action you want.
• Think mobile first. Optimize framing and pacing for small screen consumption.
• Make your edits pop. Use b-roll, animated text and motion to keep visual energy high and engagement steady.
• Test and optimize performance.A/B test different hooks, visuals, avatars, and CTAs to find what converts.

Top Features

• Product Placement: add physical products to your videos with a click.
• Generate Looks: make your avatar more dynamic by switching their pose, surroundings or attire with nothing but a text prompt.

Pro tip

Here's a tried and true script structure from social media producer George “GG” Gossland of Favoured:

• Hook – Something visually weird or unexpected.
• Problem – What challenges is your viewer facing?
• Solution – How does the product or service alleviate those challenges?
• USPs – aka “unique selling point.” Show the features that stand out!
• CTA – Always give viewers something to do next.

Ready to level up?

→ Watch a step-by-step tutorial for creating video ads

→ Dive into HeyGen’s 5 ways to improve your video ads and performance ebook

Use Case #2: Social Influencer Videos

Customer Stories & Examples

Best Practices

• Hook viewers fast. Aim to grab attention in the first 1-2 seconds with motion, bold text, or a compelling visual.
• Design for silent autoplay. Use captions, text overlays, and visual storytelling since many users watch without sound.
• Keep it short. Less is more. Aim for under 15-30 seconds on TikTok, Instagram Reels, or YouTube Shorts. Adjust your script speed using advanced voice settings.
• Frame it for the feed. Use vertical (9:16) or square formats depending on the platform. Avoid landscape orientation unless you’re posting to YouTube.
• Lead with the “aha.” Highlight the transformation, benefit, or emotional payoff early, not just the product features.
• Make it look native. Use platform trends, faster-paced creator-style edits, or UGC avatars to blend into the feed.

Top Features

• UGC avatars: browse hundreds of AI-generated stock avatars with an authentic content creator feel.
• Captions: make sure your message gets through, even when the sound is off.

Pro tip

Here’s a high-performing content structure used by top creators across TikTok, Reels and Shorts:

1. Scroll-stopping visuals: open with bold text, motion or a surprising visual to halt the scroll
2. Relatable moment: reflect a real pain point or “I’ve been there” situation to build an instant connection
3. Transformation or payoff: show the value of your product in action
4. Creator POV: use voiceover or on-screen text to narrate with a personal, authentic tone
5. Simple CTA: make the next step obvious! (“Try this,” “watch more,” or “visit website.”)

Ready to dive in deeper?

→ Watch a step-by-step tutorial for creating social influencer videos

→ Dive into HeyGen’s ebook 5 ways to improve your video ads and performance

Use Case #3: Personalized Videos

Customer Stories & Examples

Best Practices

• Segment your audience for relevance
  Break your audience into meaningful groups (leads, customers, event attendees, etc.) so each video feels tailored and intentional.
• Create a flexible base script
  Write one strong script with clearly marked variables (like [First Name], [Company], [Product]) that can be easily swapped out without disrupting flow.
• Use natural tone and pacing
  Keep a consistent, neutral delivery across both the static script and dynamic variables, avoiding exaggerated emphasis on names or custom inserts.
• Keep it short and sharp
  Aim for 30–60 seconds. Focus on one key message or CTA to drive results without losing attention.
• Be strategic with dynamic elements
  Add personalization through names, logos, and visuals, but don’t overload. Let the message stay clear and focused.
• Test before scaling
  Run small test batches to check that variables render smoothly and don’t sound awkward in context.
• Stay on-brand
  Use your client’s fonts, colors, and tone of voice. Personalization should feel like an extension of their brand.
• Include a clear, personal CTA
  End with a call-to-action that aligns with your campaign goal like “Schedule your demo, [Name]” or “Let’s connect this week.”
• Track performance and optimize
  Use video analytics or UTM links to measure watch rates, clicks, and conversions and refine your approach based on what works.

Top Features

• Personalized Video: Create personalized videos that greet new hires by name and customize other variables such as department or region to streamline onboarding and boost engagement.
• Custom Avatars: Give your onboarding a human touch with a digital twin or department-specific presenters to deliver training in a familiar, branded voice.
• Brand Kit: Maintain visual brand consistency by setting up a Brand Kit with approved logos, fonts, colors, and assets.