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How getitAI is building the interface for persuasion—powered by HeyGen

INDUSTRY:Commerce
DEPARTMENT:Marketing
LOCATION:San Francisco / Global
2.5 minaverage speaking time per conversation
13-21%of conversations lead to a sale
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What if the web not only informed you, but also moved you?

getitAI is building the persuasion layer for the internet: story-led agents based on trusted creators who don’t just talk—they pitch, guide, and convert. Powered by HeyGen’s avatars, these agents are giving digital experiences a new interface—one that looks, feels, and flows like a conversation with a human expert.

It’s not just about selling more. It’s about making the internet feel less like a vending machine and more like a dialogue.

“We’re not optimising websites. We’re reimagining them as narrative spaces—places where story drives decisions, and agents guide you through them,” said Alain Denzler, Founder & CEO at getitAI.

The search for a responsive, interactive avatar framework

Right from the beginning, getitAI knew that trust and timing were non-negotiable. If digital agents were going to persuade, they had to feel real—not just visually convincing but naturally responsive in their behaviour. No awkward pauses, patched-together voiceovers, or unsettling vibes.

Early avatar platforms either prioritised quality at the cost of speed—or offered quick responses that were not photorealistic. Neither approach worked. The medium could not be allowed to break the story.

“We weren’t just looking for a face—we needed something expressive, fast, and emotionally clear. The story had to land, every time,” said Alain.

HeyGen was the first platform to provide the combination getitAI needed: photorealistic avatars, real-time responsiveness, and a developer-friendly interface that could keep up with dynamic storytelling.

What set HeyGen apart was its unique combination of photorealistic video generation and real-time streaming avatars. It wasn’t just about rendering avatars—it was about maintaining a believable, flowing interaction where the user never feels like they’re waiting on software.

As one of HeyGen’s earliest interactive avatar partners, getitAI worked closely with the product team to fine-tune the system for more demanding use cases: branching logic, flexible user inputs, and emotionally intelligent delivery.

“It was a bit rough in the beginning, but over time we crossed the uncanny valley and created something that genuinely felt like a real conversation,” said Alain.

After 18 months of working together, getitAI was invited to present its work at a HeyGen community event. On stage, HeyGen Co-Founder Wayne Liang put it simply: “getitAI uses our technology better than we do.”

Persuasion as a platform

While the initial traction came from consumer brands, getitAI’s broader ambition is horizontal: to turn trust and conversation into infrastructure—something that can work wherever decisions are made.

From SaaS onboarding to education, finance, and healthcare—anywhere a decision needs guidance, a well-trained agent can step in. The vertical is optional. The human touch is not.

HeyGen’s avatars make these agents visible. getitAI makes them more persuasive.

Together, they’re laying the groundwork for a new kind of interface—one where the story doesn’t stop at the CTA, but continues through every click, swipe, and question.

The impact: Interaction that truly moves people

Sessions with getitAI + HeyGen agents now average over 2.5 minutes—many times higher than typical engagement windows. The results are not just longer engagement, but richer interaction: users asking questions, receiving tailored responses, and staying in the flow.

Conversion rates for those interactions range from 13–21%. But the more interesting shift is that the user stops browsing and starts becoming part of the story.

“The internet moved from pages to feeds. Now it’s moving from feeds to characters. We’re building the system behind that shift,” said Alain.

What lies ahead

As getitAI prepares to launch its Creator Agent Marketplace, HeyGen continues to be a key part of the stack. Very soon, businesses will be able to deploy trained agents—complete with voice, tone, and storytelling style—almost as simply as adding a Stripe checkout.

For HeyGen, it’s proof of what happens when avatars stop reading scripts and start guiding decisions. For getitAI, it’s the next step toward a web powered not by clicks—but by conversation.


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