Ship Product Launch Videos on Day One, Not Day Thirty

AI video creation uses artificial intelligence to generate professional marketing videos without traditional production requirements. HeyGen combines AI avatars, voice synthesis, and automated editing to turn scripts into polished video content—no cameras, studios, or film crews needed. Marketing teams can produce product videos, social content, and ad creative in minutes rather than weeks.

Write your launch messaging or paste your positioning document. Select an AI avatar as your presenter, choose your visual style, and generate. Most launch videos produce in minutes. When the product changes before launch (it always does), update the script and regenerate. No reshoots, no production coordination—content that ships when the product ships.

Yes—this is one of HeyGen's key advantages for product marketing. When features evolve, pricing changes, or messaging shifts, simply update your script and regenerate the video. Your content stays current with your product without requiring new production cycles. Teams report dramatically faster update cycles compared to traditional video.

Build your sales enablement library by creating videos for each product, persona, competitive scenario, and sales stage. Product demos, feature explanations, objection handling, and competitive positioning—all from scripts your product marketing team already produces. When products or messaging change, update and regenerate to keep enablement current.

Yes. Create your product content in your primary language, then use HeyGen's translation feature to generate versions in any of 175+ supported languages. Translation includes voice cloning (your brand voice sounds natural in each language) and lip-sync. Launch in EMEA, APAC, and LATAM simultaneously instead of sequentially.

Most product videos generate in minutes. Advantive reported 50% reduction in content creation time. Attention Grabbing Media went from 3 days to hours for production. The shift from traditional production timelines (weeks to months) to same-day delivery means your content can ship with your product.

Yes. HeyGen supports dynamic personalization with variable fields for names, companies, and custom details. Create one template, then generate thousands of personalized versions for account-based marketing, sales outreach, or customer engagement campaigns. Videoimagem produced 50,000+ personalized videos for AB InBev using this approach.

HeyGen's Brand Kit centralizes your visual identity—approved colors, fonts, logos, and avatar selections. Brand Glossary controls pronunciation of product names, feature terms, and technical vocabulary. Whether creating launch videos, enablement content, or competitive positioning, every video maintains consistent brand standards.

Yes. HeyGen for Business includes team workspaces where product marketers, enablement managers, and content creators can collaborate. Shared asset libraries keep approved brand elements and templates accessible to everyone. Admin controls ensure messaging consistency while enabling your team to create at scale.

HeyGen supports virtually any product marketing video format: launch announcements, feature demos, product explainers, sales enablement, competitive positioning, customer case studies, use case videos, integration guides, pricing explanations, and more. If your product marketing team needs video content, HeyGen can produce it at the speed your roadmap demands.

Traditional product video production requires scripting, storyboarding, talent coordination, filming, and editing—typically 4-8 weeks minimum. Multiply that by every language you need for global launches. HeyGen produces equivalent quality in minutes to hours, with instant translation to any language. Product marketing teams report shipping launch content on time for the first time, with the ability to update as products evolve.

HeyGen is SOC 2 Type II certified and GDPR compliant. Your content is encrypted in transit and at rest. For product marketing teams handling pre-launch information or competitive materials, HeyGen offers enterprise security features including SSO integration and centralized access management. We don't train our AI models on your content.