HeyGen pour les petites entreprises : le guide ultime pour démarrer avec la vidéo IA

Bienvenue dans votre guide de démarrage rapide de la vidéo IA pour petites entreprises

Vous souhaitez créer plus de contenu vidéo, mais vous vous sentez freiné par un manque de temps, de budget ou de ressources de production ? Vous n’êtes pas seul. La bonne nouvelle ? Avec HeyGen, vous pouvez facilement créer, traduire et réutiliser des vidéos au rendu professionnel, sans les coûts élevés ni les longs délais de production traditionnels.

Ce guide est spécialement conçu pour les propriétaires de petites entreprises et les entrepreneurs qui souhaitent développer leur marque, toucher de nouveaux clients et intensifier leur production de contenu. Vous apprendrez à passer rapidement de l’idée à la vidéo finalisée. Aucun besoin de caméras, de studios ou de talents à l’écran !

Ne manquez pas l’exercice pratique de création vidéo dans la section « Créer votre première vidéo ». Il est conçu pour vous aider à apprendre en faisant et à progresser très rapidement.

Top Use Cases: How Small Businesses Are Using HeyGen

HeyGen est bien plus qu’un simple outil vidéo. C’est un moteur de création conçu pour les professionnels qui doivent aller vite, produire du contenu à grande échelle et obtenir des résultats sans compromettre la qualité. Des formations multilingues aux publicités sur les réseaux sociaux, voici comment les petites entreprises et les entrepreneurs de tous horizons utilisent HeyGen pour créer des vidéos à fort impact, à grande échelle.

Pourquoi la vidéo est essentielle à la croissance des petites entreprises aujourd’hui

Le défi

• Hiring a team or outsourcing video creation is too expensive and time-consuming
• Vous filmer vous-même prend des heures que vous pourriez consacrer à gérer votre entreprise
• Vous avez besoin de contenus qui fonctionnent sur toutes les plateformes et dans plusieurs langues, pas seulement une.

What AI Video Unlocks

Speed, Scalability & Cost Savings

Délai de production des cours vidéo réduit de 4 semaines à 15 minutes par vidéo grâce à Anneleen Bru, comportementaliste féline et formatrice en ligne chez Happy Cats

Localization

Marketing and courses in 6+ languages offered by Kung Fu Kendra by using HeyGen’s translation features

Personalization

Hundreds of real estate professionals at Ask The Agent generated significantly more new client opportunities by producing personal branding videos with HeyGen avatars

Want to dive in deeper?

→ Stratégie de marketing vidéo IA eBook

→ 5 ways to be more efficient with your marketing budget eBook

→ Consultez notre guide pratique pour les professionnels de la formation et du développement eBook

Making Your First AI Video

Introduction

Nouveau dans la vidéo ou vous essayez HeyGen pour la première fois ? Vous pouvez le faire. Cette section vous guidera étape par étape pour vous aider à créer rapidement une excellente vidéo.

Like learning in action?

Pick a video type above to open a ready-made template in HeyGen and follow along as you go.

Surperformeur ?

On adore ça ! Passez directement à Étape 4 : Choisir le bon porte-parole avatar IA et créez votre propre avatar IA – votre jumeau numérique et future star de la vidéo.

Pas encore prêt à vous lancer ?

Pas de souci. Parcourez rapidement les étapes maintenant et revenez au guide complet quand vous serez prêt.

Prêt à vous lancer ? Commencez par ce tour de 2 minutes de l’éditeur HeyGen AI Studio, puis passons à la suite !

→ HeyGen Academy : 101

broad overview of all HeyGen features

→ HeyGen Academy: AI Studio

aller plus loin dans le montage vidéo

Étape 1 : Configurez votre espace de travail HeyGen pour passer à l’échelle

Les entrepreneurs avisés ne repartent pas de zéro à chaque fois : ils construisent des systèmes qui passent à l’échelle.

With HeyGen, it’s easy to keep your videos on-brand by setting up a Brand Kit to use your fonts, colors, logos and assets automatically.

Collez simplement l’URL de votre entreprise pour commencer, ou importez vos éléments de marque manuellement.

Pressé(e) ? Pas de problème. Vous pourrez toujours revenir plus tard pour terminer cette étape.

Astuce

Once your Brand Kit is armed with your brand's colors, you can easily update most HeyGen Templates to match. Just swap in your colors so every video stays on-brand, or hit the Shuffle Colors button to have HeyGen swap them automatically.

Étape 2 : Définissez votre stratégie

Avant de vous lancer dans la création de vidéos, prenez un moment pour clarifier votre objectif commercial, public, plateforme, et votre message. Cela vous aidera à créer des vidéos qui non seulement sont esthétiques, mais qui fonctionnent réellement pour vos résultats financiers.

Objectif commercial

What do you want this video to accomplish for your business?

Examples: drive sales, explain your service, educate customers, boost engagement, build credibility

Public cible

À qui s’adresse cette vidéo ? Qu’est-ce qui les intéresse et où en sont-ils dans leur parcours avec votre entreprise ?

Examples: first-time visitors to your website, returning customers who need help with your product, DIYers who follow you on Instagram

Canal de distribution principal

Où les gens verront-ils cette vidéo ?

Examples: Instagram Reels, YouTube, Shopify landing page, email newsletter, Facebook ads

Message or Hook

What problem are you solving, and how will you capture attention in the first few seconds?

Examples: “Ever wonder why you don’t see results after a tough workout?” or “Looking for your dream property, but don’t know where to start?”

Pro Tip

Need a second opinion on your strategy? Head to ChatGPT, Claude, or another tool of your choice and prompt with the following:

"I'm planning a marketing video campaign for [product/service]. My goal is [goal], my target audience is [audience], I'll distribute it on [channel], and the core message or hook is: [hook]. Can you give me feedback on how clear and effective this is and suggest any improvements?"

Explore more script templates and tips

→ Video Ads
→ Social Influencer Videos
→ How-To Videos
→ Product Explainers

→ Learning Courses

→ Explainer Videos

→ Webinars and Podcasts

→ Newsletters

Step 3: Write Your Script

Your script is the backbone of a great video ad or clear, effective learning experience.

For a promotional video or ad, here’s how to make it count:

• Start with a strong hook (the first 3-5 seconds matter most) that illustrates a common pain point or value proposition.
• End with a clear CTA (call to action), such as pointing to your website, a new offer, etc.
• Use simple, conversational language, speaking directly and clearly to your audience.

For an educational video, here’s how to get it right:

• Start with context and relevance such as a scenario, question or common challenge to show why the topic matters. This builds motivation and learner buy-in.
• Keep it structured and focused, breaking content into logical, easy-to-follow steps with a clear, steady pace.
• Use simple, conversational language, speaking directly and clearly to the learner.
• Reinforce key takeaways and next steps by ending with a simple summary, a call to reflect or apply the learning, or a clear pointer to the next module or resource.

Pro Tip

Want to move faster? Check the following Best Practices page for guidance on using tools like ChatGPT to write your script.

Still not sure where to begin? Here are a few sample outlines for inspiration.

If you’re following along in HeyGen, these scripts are already built into your template.

Access templates including these scripts here:

Learning Course

Video Ad

Social Influencer Video

Explore script templates and more tips for popular marketing video types

→ Video Ads
→ Social Influencer Videos
→ How-To Videos
→ Product Explainers

Best Practices: Write Scripts Better and Faster with AI

Running a business means wearing a lot of hats, so why not let AI help you write your video scripts faster and more effectively? Tools like ChatGPT, Claude, and Gemini can help you get high-quality scripts in minutes, not hours. Here’s how to make the most of them.

Step 1 : Start with a clear prompt

• Tell the AI what kind of video you’re creating and what you want it to do for your business. Include details like:
• The type of video (e.g. educational course module, social ad, etc.)
• Who it’s for (e.g. new customers, newsletter subscribers)
• What you want the video to achieve (e.g. drive signups, answer FAQs, showcase your brand)
• The tone or voice (e.g. friendly, expert, fun)

Sample prompt:

"Write a 60-second video script for a luxury property listing targeting out-of-town buyers. The tone should be confident and professional. End with a call to action to book a virtual tour."

Step 2: Add key talking points

Want a more accurate, on-brand script? Include a few quick bullet points about what to highlight.

Example:

• Product/service name
• Key value proposition or feature
• Call to action

Sample prompt:

"Include these points: 123 Bayview Drive is a newly renovated 4-bed, 3-bath with ocean views and a chef’s kitchen. Perfect for remote workers relocating to the coast. CTA: Schedule your private showing today."

Step 3: Ask for the right format

Tell the AI how you’ll be delivering the video. This helps shape the tone and style.

Example:

• A spoken script delivered by the founder
• Will be distributed on Instagram Reels
• A casual, human tone

Sample prompt:

"Write this as a spoken script delivered by my AI avatar for Instagram Reels. Keep it friendly, clear, and engaging."

Step 4: Review and tweak

Paste the script into HeyGen, preview it with your avatar, and listen. Does it sound like you? If not, tweak it with follow-up prompts like:

• Make it more conversational
• Add a hook that grabs attention in the first 3 seconds
• Turn this into a shorter 30-second version for social
• Include a quick stat about the neighborhood
• Testez trois versions de l’appel à l’action final

Approfondissez l’écriture de vos scripts

→ Comment rédiger des scripts vidéo gagnants avec l’IA : le guide du marketeur moderne (eBook)

Step 4: Choose the right AI Avatar

Votre porte-parole donne le ton. Choisissez un Public Avatar, créez un Custom Avatar qui correspond à votre marque, ou pour une touche personnelle ultime, créez votre jumeau numérique en quelques minutes grâce à la fonctionnalité Hyper Realistic Avatar de HeyGen !

HeyGen offers multiple options for creating Custom Avatars. Click the links below to dive into the details further.

Bonnes pratiques : créer l’avatar personnalisé parfait

Prêt à créer un avatar professionnel et réaliste avec d’innombrables options de personnalisation ? Découvrez les ressources ci-dessous pour des conseils, des bonnes pratiques et un aperçu rapide de ce dont vous aurez besoin pour commencer.

When creating a Custom Avatar, remember: quality in = quality out. The better your photos, videos, and written prompts, the more realistic and polished your avatar will be.

Tout ce qui figure dans la vidéo d’entraînement de votre avatar hyper réaliste, des gestes aux expressions faciales en passant par les intonations de la voix, se reflétera dans le résultat final.

Pro Tip

Utilisez la fonctionnalité Generating Looks de HeyGen pour modifier la pose, l’environnement ou la tenue de votre avatar à l’aide d’un simple prompt texte.

Vous voulez aller plus loin ?

→ Step-by-step tutorial for Hyper-Realistic Avatar creation

Best Practices: Creating High Quality Custom AI Voices

HeyGen has a massive library of stock AI-generated voices in over 175 languages, dialects, and emotional tones, but sometimes the perfect video calls for something custom. Below are three ways to create Custom Voices.

Pour obtenir la meilleure qualité vocale, commencez avec un excellent enregistrement source. Voici comment réaliser une prise de son de grande qualité :

• Utilisez un micro ou un smartphone de haute qualité, tenu à 15–20 cm de votre bouche

• Record in a quiet, noise-free space

• Speak clearly with natural pauses and slight emotional expression

• Téléchargez plusieurs échantillons avec différentes intonations émotionnelles pour plus de polyvalence (pour HeyGen Custom Voice Clones uniquement)

Vous voulez aller plus loin ?

→ Guide ultime pour un clonage vocal personnalisé hyperréaliste

→ Ajoutez des émotions à votre clone de voix personnalisé

Bonnes pratiques : maîtriser l’art du prompt comme un pro

Le prompting consiste à formuler et à affiner avec soin des instructions textuelles (appelées prompts) utilisées pour guider les outils d’IA afin de créer du contenu à partir de zéro, comme des images, des animations ou de l’audio.

Le prompting est une compétence puissante pour tout créateur d’IA. Associé à HeyGen, il ouvre d’innombrables possibilités pour créer des vidéos à fort impact, où seule votre imagination fixe les limites ! Préparez-vous à expérimenter et à itérer.

Bonnes pratiques de rédaction de prompts

Be Specific

The more clearly you describe what you want (tone, look, gesture, emotion) the better the AI can match your vision.

Commencez par la structure

Utilisez une structure cohérente : quoi, qui, où, comment. Cela s’applique aux éléments visuels, au ton de la voix et au sens des mouvements.

Inclure le contexte et l’intention

Let the AI know the purpose: Is it for a product demo? A social ad? A tutorial? Context helps tailor the result.

Utilisez un langage descriptif

Use adjectives that convey emotion, style, or clarity (e.g., “confident,” “minimalist,” “high energy,” “calm pace”).

Iterate & Refine

Don’t settle for your first try. Small prompt tweaks can lead to dramatically better results in all media types!

Prompting best practices can vary slightly depending on what you’re creating

Explore the resources below to dive deeper into each type and get the most out of your prompts!

• Prompting best practices, common issues and solutions
• Prompting best practices for Generating Looks
• Prompting best practices for adding Motion

Step 5: Create and polish your scenes in AI Studio

Now that your script and avatar are ready, it’s time to bring your message to life in HeyGen’s AI Studio editor where it’s easy to customize, enhance, and polish every part of your video– no editing experience required!

• Design your scenes in minutes using the Brand Kit or Templates you set up in Step 1.
• Reinforce your message with on-screen text or visuals and trigger them to appear/disappear with Animations.
• Browse HeyGen’s stock media library for high-quality b-roll video, royalty-free.
• Use Premium Scene Transitions to give your video a smooth, professional polish.
• Add and customize Captions to make your videos more engaging and accessible.
• Translate your videos to reach global learners, teammates, and audiences

Pro Tip

Create and A/B test multiple versions of your videos to improve performance, drive results, and boost conversions.

Ready to edit like a pro?

→ HeyGen Academy: AI Studio, an in-depth video course covering HeyGen's editing features

Best Practices: Adjust Pronunciation, Emotions, and Intonations

Need your avatar to sound just right? HeyGen gives you powerful tools to fine-tune voiceovers for natural, accurate delivery that feels true to life.

Want to see it in action?

→ HeyGen Academy: AI Studio - Pronunciation module

Strategies to Scale Your Impact

Whether you’re reaching new markets, testing what works, or tailoring content to different audiences, these advanced best practices and tools will help you scale your impact with precision.

Go Global with Translation

Learn how to translate and localize your videos into 175+ languages and dialects, no dubbing or voice actors required.

Use HeyGen’s Brand Voice feature to maintain consistency in translated videos by customizing how certain words are handled (i.e., brandname pronunciations, forcing or blocking translation for certain terms).

Enterprise and Team plan users can also make edits directly to translated scripts by using our Proofread feature.

Need some inspiration? Check out how Trivago used HeyGen to simultaneously localize TV ads in 30 markets.

Support Change Management with Flexible, Updatable Content

Change is constant and your learning materials need to keep pace. Whether you’re refreshing a full course module or updating a single training video, traditional content production with re-shooting and editing can turn even a small update into a major lift.

With HeyGen, updating videos takes minutes, not days. Swap out scripts, edit text, change visuals, and generate new versions with just a few clicks. No more bottlenecks. Just fast, flexible video that helps your learners adapt as quickly as your organization moves. Learn more about using HeyGen for change management.

Personalize At Scale

Add a personal touch to your email campaigns, sales outreach, or customer support with Personalized Videos. By using dynamic elements, like the viewer’s name or details tailored to their interests, you can create a unique, more engaging experience for each person.

Interactive Avatar

Whether for sales, customer support, or education, Interactive Avatars turn one-way videos into dynamic, two-way conversations. It’s a powerful way to boost engagement, personalize experiences, and drive action.

Need some inspiration? Check out how getitAI increases ecommerce sales with live, personalized shopping experiences.

Use Case #1: Learning Courses

Whether you’re reaching new markets, testing what works, or tailoring content to different audiences, these advanced best practices and tools will help you scale your impact with precision.

Customer Stories & Examples

Perfect For

Educators, consultants, coaches, wellness professionals, product education

Best Practices

Break content into bite-sized chunks

Keep each lesson short and focused, ideally 3 to 7 minutes, so it’s easier for your audience to follow, revisit, and retain.

Keep your script clear and conversational

Don’t just teach—connect. Use everyday language, simplify technical terms, and bring ideas to life with stories or real-world examples.

Be intentional with visuals

Use avatar presenters alongside screen recordings, demos, or supporting graphics to make your content more dynamic and easier to understand.

Add light interactivity

Encourage engagement with quick knowledge checks, reflection prompts, or simple exercises. Even a one-question quiz can boost retention.

Update easily as you grow

Use HeyGen to revise and refresh content based on feedback or product updates, no need to re-film everything from scratch.

Top Features

• Animations: add animated text or visuals to highlight key steps, reinforce learning, and keep viewers engaged.
• Templates: streamline creation and keep things consistent. Don’t forget you can customize HeyGen’s stock templates with your brand’s colors!
• Generate Looks: use text prompts to adapt your avatar instructor’s outfit, environment, or pose to fit the subject or audience

Pro tip

If your how-to video needs extra visuals like screen recordings, make sure they align with your script. Start by writing your script, then use the preview button to play the audio while recording your screen in sync with the narration for the best timing.

Ready to dive in deeper?

→ Dive in deeper with our Practical Guide for L&D Professionals eBook

→ Visit our step-by-step guide on creating engaging learning courses

Use Case #2: Video Ads

Customer Stories & Examples

Perfect For

marketing brands, businesses, or services

Best Practices

• Keep videos short. Aim for under 60 seconds to hold attention and increase the chances your audience watches to the end.
• Lead with the value. Share your key message or benefit right away. Don’t wait until the end to tell people what’s in it for them.
• Match the your message to your goal. Adjust the video’s style, length, and call to action based on where it’ll appear, whether it's an Instagram Reel, a website landing page, or a customer email.
• Think mobile first. Most people will watch on their phones, so keep the framing tight, the pacing quick, and the visuals easy to follow.
• Make your edits pop. Use simple text animations, product shots, or customer examples to keep your video from feeling flat or static.
• Test and improve over time.Try different versions of your hook, message, or CTA to see what drives the most clicks, calls, or sales, then do more of what works.

Top Features

• Product Placement: add physical products to your videos with a click.
• Generate Looks: make your avatar more dynamic by switching their pose, surroundings or attire with nothing but a text prompt.

Pro tip

Here's a tried and true script structure from social media producer George “GG” Gossland of Favoured:

• Hook – Something visually weird or unexpected.
• Problem – What challenges is your viewer facing?
• Solution – How does the product or service alleviate those challenges?
• USPs – aka “unique selling point.” Show the features that stand out!
• CTA – Always give viewers something to do next.

Ready to level up?

→ Watch a step-by-step tutorial for creating video ads

→ Dive into HeyGen’s 5 ways to improve your video ads and performance ebook

Use Case #3: Social Influencer Video

Customer Stories & Examples

Perfect For

Businesses that thrive on social proof, including: product-based businesses (skincare, decor, etc.), service-based businesses (real estate, coaches, consultants), niche or passion-based businesses (pet brands, eco-conscious companies).

Best Practices

• Hook viewers fast. Aim to grab attention in the first 1-2 seconds with motion, bold text, or a compelling visual.
• Design for silent autoplay. Use captions, text overlays, and visual storytelling since many users watch without sound.
• Keep it short. Less is more. Aim for under 15-30 seconds on TikTok, Instagram Reels, or YouTube Shorts. Adjust your script speed using advanced voice settings.
• Frame it for the feed. Use vertical (9:16) or square formats depending on the platform. Avoid landscape orientation unless you’re posting to YouTube.
• Lead with the “aha.” Highlight the transformation, benefit, or emotional payoff early, not just the product features.
• Make it look native. Use platform trends, faster-paced creator-style edits, or UGC avatars to blend into the feed.

Top Features

• UGC avatars: browse hundreds of AI-generated stock avatars with an authentic content creator feel.
• Captions: make sure your message gets through, even when the sound is off.

Pro tip

Here’s a high-performing content structure used by top creators across TikTok, Reels and Shorts:

1. Scroll-stopping visuals: open with bold text, motion or a surprising visual to halt the scroll
2. Relatable moment: reflect a real pain point or “I’ve been there” situation to build an instant connection
3. Transformation or payoff: show the value of your product in action
4. Creator POV: use voiceover or on-screen text to narrate with a personal, authentic tone
5. Simple CTA: make the next step obvious! (“Try this,” “watch more,” or “visit website.”)

Ready to dive in deeper??

→ Watch a step-by-step tutorial for creating social influencer videos

→ Dive into HeyGen’s ebook 5 ways to improve your video ads and performance