How Reply.io enhanced its CEO’s TikTok presence with HeyGen
Reply.io, founded in 2014, is a multi-channel sales engagement platform for in-house sales teams and agencies, helping them connect with potential customers.
In 2023, founder and CEO Oleg Campbell wanted to expand his social media presence, but all his time was dedicated to ensuring the smooth operation of the sales engagement platform. To enhance Reply.io's credibility and highlight his industry expertise, Oleg’s social media team started using HeyGen to boost his social presence by creating engaging content that showcased his insights and Reply.io’s technological innovations.
We spoke with Anastasiia Nak, Reply.io’s social media manager, who manages Oleg’s social channels. Since then, her team has successfully strengthened Oleg’s TikTok presence using HeyGen’s lifelike avatars.
The Challenge
Initially, launching a social media plan for their CEO seemed daunting and costly. Oleg's busy schedule left little room to record, edit, and coordinate time for production teams to meet multiple times a week to create social content. Without a streamlined process, the team worried that showcasing Oleg’s thought leadership online would yield minimal results, making it nearly impossible to maintain consistent, engaging content.
However, everything changed with the introduction of HeyGen. The platform gave the team the tools to efficiently create high-quality videos, requiring very little of Oleg’s time for approvals—all at a fraction of the cost.
The Solution
Oleg wanted to introduce a tool that would help his team save time while creating social media content and clearly show how AI is transforming global interactions.
HeyGen quickly became the most cost- and time-efficient solution for Anastasiia and her team to create Oleg’s personal TikTok videos. HeyGen enables them to generate creative content while significantly growing Oleg’s social media following, all without needing his direct involvement.
After trying out several generative AI video platforms, the team selected HeyGen because it provided the most lifelike avatars and a video creation process that was simple to use.
With HeyGen, Reply.io’s social team can now produce 10 to 14 videos every week, reducing the pressure of daily recordings and enabling them to connect with Oleg’s audience. By uploading a range of avatars, they can smoothly enhance their videos, often without viewers even noticing the difference.
Anastasiia’s team no longer needs to spend hours recording videos. Instead, they can focus on what they do best – crafting engaging content.
The Results
After 10 months of using HeyGen, Oleg’s social media team has seen impressive results. Not only has using HeyGen saved the team up to three hours per video, but it has also delivered these outcomes on TikTok:
- Impressive engagement: Their most viewed TikTok video reached 5.7 million views using HeyGen, with others consistently attracting between 8,000 and 30,000 views.
- Follower growth: In 10 months, Oleg’s TikTok follower count shot up to 2,00,000 followers, with an impressive 50,000 new followers in the first six months of using HeyGen.
- Increased traffic: With the link in their bio, they can now drive more traffic from TikTok than from any other social platform, positively impacting their business by bringing more visitors to their website and greater overall visibility for Reply.io.
“HeyGen has been incredibly helpful for us, especially since it was new territory for everyone involved. I don’t think many creators post one or two videos a day that focus on AI while also using it. We weren’t sure how successful we would be at first. We didn’t have any viral videos until we started using HeyGen. Once we began using it, everything changed. Our follower count went up, and our audience became much more engaged with the content.”
Anastasiia Nak
Social Media Manager at Reply.io
