For Pedro Casanova, Founder and CEO of The KREN Group, video is not just another marketing channel. It is how his real estate team builds relationships at scale.
After more than 18 years in real estate, Pedro understood the limits of traditional prospecting. Growing the business meant making more calls, knocking on more doors, or attending additional networking events. Every new client required more time.
"The only way we can double or triple our business like that is by making more phone calls, which means spending more hours," Pedro said.
Video offered a different approach.
"This allowed me to take a 30-second video and get 80 hours of watch time on it. I did not have to spend 80 hours talking," Pedro said.
Pedro had been experimenting with video since 2013, but never in a consistent way. Recording himself took a lot of time and often turned into yet another task that slipped down the priority list.
"About a year ago, we decided that we would start approaching video very deliberately once the AI avatars began to appear," he said.
That decision led him to HeyGen.
Today, Pedro has built an AI-powered content engine that publishes educational videos every day, helping his team reach new audiences while spending just a few minutes creating each video.
Replacing manual production with an automated workflow
Before HeyGen, creating content depended on Pedro finding the time to get in front of the camera.
"I did not want to record every single day," he said. "Sometimes you just do not feel like getting a haircut. I do not feel like shaving on that day."
Today, his workflow is almost completely automated.
Every morning, Pedro goes through local news using Google Alerts and a local newspaper before putting a story into a custom Claude workflow. Claude then creates multiple hooks, captions, voiceover scripts, and image prompts, and sends everything through Zapier into HeyGen to produce the final video.
"My contribution to an average video is around 5 to 10 minutes," Pedro said. "When it is ready, HeyGen sends me an email. I go back in there for a few minutes, and once I am satisfied with the output, I have a finished product."
After a quick review, the videos are automatically published across multiple social platforms. Pedro has also created AI avatars for several members of his team.
The workflow now cycles through fifteen different templates, allowing the team to publish fresh content every day without spending hours on shooting.
Growing audiences by educating rather than selling
The biggest change was not adopting AI; it was transforming the content itself.
Instead of only posting listing announcements, Pedro started creating educational videos about the local community, neighbourhoods, and the real estate market.
“Earlier, we were posting ‘We just sold this house. We just listed this house,’ type of content that was not getting much engagement,” Pedro said.
The results have been remarkable. During one 90-day period, the team's videos generated more than 2 million views.
Instagram grew from 2,124 followers to more than 11,700, while Facebook crossed 6,000 followers.
More importantly, the audience is turning into customers.
"We’ve been able to generate over $1,20,000 in GCI. We have a pipeline of roughly another $2,00,000 to $3,00,000," he said.
A single educational video by itself generated over 4,00,000 views on Instagram, another 2,00,000 views on Facebook, and 53 inbound leads.
Building relationships even before the first conversation
For Pedro, the biggest advantage of AI is that it helps build trust even before a client reaches out.
“When that stranger gets in touch, it’s not, ‘I’m interviewing five agents.’ They’ve already built the relationship, and they’re calling to say, ‘Help me buy a house. Help me sell my house,’” Pedro said.
"It’s a completely different kind of interaction because they already understand the value. It’s really the clone that has created that value," he said.
The team has also automated follow-ups, enabling new followers to receive newsletters and requested resources without any manual intervention.
Pedro believes consistency is far more important than perfection.
"It’s the consistency you’re bringing in every single day. That’s what the algorithm prefers," Pedro said.
His advice for other real estate professionals is simple and clear.
"Create as much content as you can, even if you are not going to post it. That is how you learn," he said.
And most importantly:
“You have to commit not only to learning the tool but also to using it consistently. If you use it regularly, you will see a sharp, hockey-stick style growth,” he said.
For Pedro, HeyGen has turned video from an occasional marketing activity into a repeatable growth engine that helps his team educate buyers, build trust, and generate new business every day.
