How to create your brand glossary

Brand consistency is not just about how your content looks, it is also about how it sounds. The Brand Glossary ensures that names, phrases, and technical terms are pronounced and translated the way you prefer, every time. By defining clear rules for pronunciation and translation, your videos remain accurate and on-brand across all creators, languages, and audiences.

How Brand Glossary works

Brand Glossary allows you to control pronunciation and translation rules so that important terms are handled correctly every time. These rules are automatically applied during video translation and narration, helping to avoid inconsistencies or mispronunciations.

You can create glossary rules manually, or upload them in bulk using a CSV file.

Create glossary rules manually

From the left navigation, click Brand to open the Brand Hub, then select the Brand Glossary tab. Click Add New Brand Glossary.

You will see two options: upload a CSV file or add terms manually. To add terms manually, click Add New. Enter the original word or phrase, then specify how it should be pronounced or translated. This can include phonetic spelling if needed.

Once saved, these rules are automatically applied whenever your video is translated into the relevant language. You can edit or delete terms at any time as your messaging evolves.

Upload glossary rules using a CSV file

If you want to add multiple terms at once, prepare a CSV file containing your keywords and their pronunciation or translation rules. Click Upload CSV and follow the prompts to map your columns, confirming which column contains the original terms and which contains the pronunciation or translation.

This method is ideal if your team already manages terminology in spreadsheets or other external systems.

Use Brand Glossary in AI Studio

Once your Brand Glossary is set up, applying it to a video is simple. In AI Studio, click the Brand button in the top-left corner to open both your Brand Kit and Brand Glossary.

From here, you can switch between glossaries and choose whether to apply or remove pronunciation and translation rules from your script. When pronunciation rules are active, affected words appear highlighted in purple so you can easily see what is being controlled.

You can also add new pronunciation rules directly while editing your script. Any new entries are automatically saved to the active Brand Glossary.

Use Brand Glossary for translations

Brand Glossary becomes particularly powerful when you are translating videos. For the best results, it is advisable to create a separate glossary for each target language, as translation rules often differ from one language to another.

There are two main types of translation rules. Force Translate allows you to specify exactly how a term should be translated, such as always converting “artificial intelligence” to “AI.” Don’t Translate locks words so they never change, which is ideal for brand names, product names, or trademarks.