Before making a purchase, consumers want to know as much as possible about the product or service. But product descriptions, images, and customer reviews only go so far. A product demo video showcases the product, what it does, and how to use it.
Product demos are an increasingly popular option for personalized sales and marketing because they keep the consumer in mind. Brands can use them to connect with their audience, highlight unique product features, and clearly demonstrate the benefits.
What Are Product Demos?
Product demos are videos that show how a product works or is used and can bridge the gap between curiosity and purchase. These videos clearly explain the product or service’s purpose, and they often validate the product’s value through step-by-step demonstrations of:
- Key features
- Real-world applications
- Customer testimonials
These videos aren’t just helpful for consumers — they’re incredibly important in brand building. Brands need a video strategy because product demos can build trust and encourage buying decisions by showing the product in action.
Demonstrating how a product works helps potential customers easily understand how they could use it in their own lives. Plus, video content is highly engaging, ensuring you can reach new customers long after the video’s initial release.
12 Product Demonstration Examples
A good product demo combines steps showing how the product or service is used and entertaining elements to keep the viewer engaged. Check out these product demonstration examples for inspiration.
1. Trivago
Trivago used HeyGen’s interactive avatar to create a customized video that shows how their brand instantly compares bookings from hundreds of sites. The personalized avatar feels like a real human is talking to the audience, and graphics in the background show key features of Travaog’s booking tools.
Tip for your product demo: Use a tool like HeyGen to instantly make videos with customizable avatars and translate them into 175+ languages.
2. Slack
Slack’s product demo video efficiently shows the service’s key features and what it looks like using it in action. The video highlights how Slack simplifies communication and the organization of tasks and files.
The video blends animations with real-world use cases to create an easy-to-follow narrative for users at any experience level. The video’s warm tone and fun visuals make the product feel accessible, which is ideal for teams looking to improve communication.
Tip for your product demo: Use clean animations and relatable examples to demystify complex tools for a broad audience.
3. Nespresso Verturo Pop+
With their product demo, Nespresso removes the uncertainty and intimidation that often accompany bringing home a new product. The video clearly shows where users should place various equipment and which button to push when. The narrator covers what to expect at each stage in the process using clear, easy-to-understand language.
Tip for your product demo: Show and tell with a straightforward approach. Write a concise script that can be brought to life alongside a live-action demonstration.
4. Apple
This video uses animation to successfully present the AirPods Pro features in real-life scenarios, which makes the benefits of the Adaptive Audio and noise-canceling features feel more tangible.
By focusing on dynamic environments and quick cuts, the video keeps viewers engaged and reinforces the product’s convenience while highlighting what makes the product stand out.
Tip for your product demo: Showcase how features work in specific, everyday situations to help viewers imagine the product fitting into their own routines effectively.
5. Solo Stove
Solo Stove incorporates all the key elements of a great product demo with the video for its Bonfire product. The video demonstrates how easy Solo Stove products are to use and includes video clips from users, which can build brand trust.
When the Bonfire is introduced, it’s made clear that it has the same benefits as the previous version, just in a larger form. The video also discusses the clean-burning technology, appealing to viewers’ desire for both style and environmental responsibility.
Tip: Highlight a product’s visual appeal in natural or attractive settings to engage viewers and create an emotional connection to the product's lifestyle benefits.
6. HelloFresh
HelloFresh’s product demo clearly breaks down the product's service flow — from recipe selection to doorstep delivery — showing how easy it is for users to enjoy home-cooked meals.
The video uses bright visuals and cheerful music to reflect the ease and enjoyment of cooking at home without all the stress of meal planning and grocery shopping yourself.
Tip for your product demo: Outline the product’s user journey step-by-step to reassure customers of its simplicity.
7. Headspace
This product demo starts with the narrator listing the benefits of meditation, set against animations showing people in various types of stressful situations. Headspace is then presented as a solution, appealing to viewers because of its customizable nature.
The video shows how simple it is to navigate the Headspace website and tailor your meditation options based on your needs.
Tip for your product demo: Showcase your product’s versatility so it might appeal to a broader audience.
8. Peloton
This product demo by Peloton shows what it’s like to use a Peloton bike and how its features provide a more engaging experience than similar products. This includes the social interaction aspect that goes beyond the physical benefits of using the bike.
Footage of Peloton personalities on a couch discussing the product is juxtaposed with scenes of people using the bike, bringing their words to life.
Tip for your product demo: Recruit key shareholders who are passionate about the product to share their insight and add credibility to the demo.
9. Doorport
In this brief video, Doorport expertly demonstrates how its electronic door lock works. The product demo isn't necessarily a high-quality production, but its raw footage showing how Doorport works is as successful as some product demos with big budgets for production.
One person rings the Doorport doorbell. The other person receives the notification and can see the visitor in a screenshot or jump to live footage and then unlock the door with the touch of a button. The video makes it clear that Doorport is simple to use.
Tip for your product demo: If you can demonstrate your product quickly and simply, go with that approach. Don’t overcomplicate things.
10. Duolingo
Duolingo highlights its fun, gamified learning approach in this video, demonstrating its extensive language offerings and accessibility. The bright visuals and lively animations keep the tone lighthearted, reinforcing Duolingo’s appeal as an approachable way to learn new languages.
Tip for your product demo: Try using a mascot or avatar to make your video more engaging.
11. Textedly
Textedly makes a case for why brands should focus on SMS advertising as part of their strategy, presenting itself as an effective solution. SMS advertising offers benefits like more conversions and making customers feel special when they receive texts offering early access to an event or sale.
The video pivots to a demo of Textedly’s dashboard as the narrator walks through the simple process of setting up and scheduling an SMS advertising campaign.
Tip for your product demo: Sometimes, focusing more on your product’s benefits than features is better. You can make the case that your audience needs your product when you provide tangible ways it’ll serve their needs.
12. HOKA
HOKA’s product demo for its Mach X shoe illustrates how its design helps with speed and balance. A narrator holding the shoe points out its key features and how it differs from similar Hoka shoes.
This product video stands out by showing real athletes wearing the shoe and using it in action. Having a professional runner vouch for the product can inspire brand trust.
Tip for your product demo: Lend credibility to your product by having a celebrity or influencer use it in your video. This will resonate with your target audience, who may recognize the famous person even if they don’t recognize your brand.
Key Elements for Great Product Demo Video
Creating a successful product demo involves thorough planning, a deep understanding of your target audience, and a focus on quality and clarity. An engaging product demo doesn’t just showcase features — it tells a story that connects the audience to the product.
Some elements that make for a successful product demo:
- There’s a clear goal. Setting a clear goal focuses the video’s purpose. This clarity prevents viewers from feeling confused or overwhelmed and allows for a more targeted call to action.
- It’s tailored for the correct audience. A well-targeted product demo resonates because it speaks directly to the audience’s needs, pain points, or preferences.
- It creates an emotional connection. By leveraging emotional marketing, you help viewers relate to the product on a personal level, building trust and excitement.
- An impactful script has been written. A strong script ensures the messaging is clear, concise, and effective. The script should highlight benefits and features and keep the audience engaged by smoothly guiding viewers through the demo experience.
- It’s easy to understand. Simplicity is key to making complex products feel accessible. Remove jargon and focus on straightforward explanations. This makes it more likely viewers will want to explore the product further.
- The video is high quality. High-quality visuals and sound can build credibility. A polished video looks better and enhances the viewer's experience, making it easier to focus on the message.
How To Make a Product Demo With HeyGen
HeyGen can help you craft a visually stunning and effective product demo video. These steps will set the stage, and you can check out our how-to guide on getting started with HeyGen for more tips.
Establish the Objective, Audience, and Budget
In the initial phase of creating a product demo, you need to define the objective, audience, and budget to set a clear direction for the entire project.
Start by determining the demo’s purpose, as this will guide the video’s tone, format, and content. Next, identify your target audience, considering factors such as their familiarity with the product and any specific pain points.
Finally, establishing a realistic budget early on allows for efficient resource allocation, helping balance creativity and practicality to get the best result for your product demo.
Decide Between Live-Action and Animated
Choosing between live-action and animated formats for your demo involves weighing the strengths of each approach in relation to your goals, audience, and resources. Whether you opt for live-action or animated, you could also create an interactive product demo to make the viewer truly part of the story.
Live-action demos showcasing real people with the product can help build trust and authenticity because they feel more tangible and relatable. However, animated demos can simplify complex topics and allow for more creative, visually engaging demonstrations.
Use HeyGen’s Talking Photo Avatars to transform still images and animate your videos easily. With more than 300 real human voices to choose from in 40+ languages, your photos come alive with expressive movements.
Create the Video’s Content and Script
The content and script are essential to delivering a clear and engaging message. Start by considering your audience and what questions they’d like to see answered in the video. Ensure the script emphasizes the product’s unique value points.
A well-crafted script keeps the demo concise and compelling. It should focus on benefits and features to make it more appealing to consumers. Use straightforward language and a conversational tone to make the message relatable and memorable. Beyond the script, plan out visuals or animations that can further illustrate key points.
With more than 300+ templates, HeyGen makes it easy to create scripts for various use cases. Whether you’re crafting an HR training module, creating explainer videos, or crafting entertaining reels, there’s a template to speed up the script-writing process. Plus, HeyGen’s AI Voices lets you turn text into speech in dozens of languages and over 100 regional accents.
Start Sharing
Once the demo video is complete, it’s time to distribute it across multiple channels to maximize reach. Start by sharing it on your company’s website, any social media sites you have a presence on, and your email newsletters to reach existing followers and customers. You can also target new audiences with paid advertising.
Track metrics such as views, shares, and other engagement to assess the video’s performance and understand where it resonates most. Consistent sharing and strategic placement can ensure your demo video gains visibility and successfully reaches your target audience.
Product demos share real-life use cases with your audience, so consumers aren’t left wondering what the product will look like in their hands. Product demonstration videos can make the decision to “buy” much easier for viewers.
If you want to create stunning videos that show off your product and brand, HeyGen can help. With script tools like AI Voices and customized avatars that improve animation and interactivity, you can take your product demos to the next level without having to hire an expensive video crew. Sign up for free today to get started.
Interested in how other brands use HeyGen for product videos? Check out our community hub to see examples and learn about the latest features.
