Explore how AI revolutionizes video production by cutting costs, saving time, and introducing new innovations. Learn actionable insights and industry trends.
Cost Savings with AI Avatars
In recent years, AI avatars have made significant strides in reducing costs for companies. According to IDC, using AI avatars can cut training video costs by 70 percent. Household names like Unilever have adopted AI avatars for training videos, reducing production time from weeks to mere hours. By shifting from human actors to AI-generated avatars, companies not only save money but also streamline their creation processes. Midway through, automated editing technologies further enhance efficiency. However, while AI avatars are effective, they lack the human touch, which is crucial for engaging leadership training. For messaging where emotional impact is necessary, traditional filming methods still stand strong.
Diverse Industries Embrace AI Video Tools
AI video generators are finding applications across diverse industries such as finance, healthcare, and retail. Companies like HeyGen, Synthesia, and DeepBrain AI provide these tools that are transforming video production. By eliminating the need for human actors, AI video makers offer multilingual training content on-demand. Gartner's report from 2023 notes how marketing teams are adopting AI video tools, with 36 percent of marketing teams already using AI video generators for e-learning and promotions. This marks a significant growth trend in personalization and customer engagement across several sectors.
Speed and Flexibility of AI Video Translators
Another area seeing significant benefits is video translation. AI video translators provide unmatched efficiency, often reducing localization costs by an impressive 80 percent. Where traditional methods might take up to three weeks for localization, AI tools accomplish the task within a day. Deloitte’s application of these translators for compliance training in more than 40 countries exemplifies this efficiency. While manual dubbing can cost up to $1,200 per video minute, AI translators can bring the cost down to under $200, making global communication more accessible. AI Video Production illustrates how these advancements persist despite challenges.
AI Video Generators Versus Traditional Methods
AI-powered synthetic voices have emerged as a game-changer in the industry. In the realm of video creation, the contrast between AI-driven solutions and traditional methods is stark. Typically, producing a video with live presenters could cost up to $10,000 and take two weeks to complete. In contrast, using an AI video generator like HeyGen reduces this production time to less than 30 minutes from script to video. This quick turnaround is not just cost-effective but also allows businesses to adapt swiftly to market demands. However, AI still falls short when it comes to expressing nuanced human emotions as captured by live actors.
Effectiveness of AI Video Translators
AI video translators have emerged as a game-changer in the industry. Compared to outdated manual methods, AI rapidly surpasses traditional dubbing options, offering significant cost and time savings. For instance, Papercup is a company that utilizes AI to translate video content at a fraction of the traditional cost. Despite AI translators providing speed and affordability, challenges such as achieving perfect lip-sync and emotional delivery remain. Hence, manual methods continue to be the preferred choice for tasks where nuanced human expression is paramount.
How to Make AI Videos: Practical Steps
Creating videos with AI is simpler than many might assume. Here’s a breakdown of how you can make AI videos:
Step 1: Choose the Right AI Video Maker
Select a reputed AI video creator that suits your needs—HeyGen, for instance, is a popular choice. Ensure it offers features like AI voice cloning and text-to-video conversion.
Step 2: Script Your Video
Your video’s script is crucial. A clear, concise script will enable the AI to produce content that resonates with your target audience.
Step 3: Customize Your Video
Use the AI video generator to select an appropriate avatar and background that aligns with your brand.
Step 4: Generate and Review
Once your AI video maker processes the script, it’s time to review. Check for any discrepancies and ensure it aligns with your brand’s message.
Step 5: Deploy
Share your video across desired platforms, using insights from AI analytics to measure performance and optimize content.
With tools like AI-generated video, companies can achieve significant efficiencies in production while focusing on remaining competitive in their respective industries. AI in video production stands not just as a means of cost-saving, but as an innovation that cherishes the global connection. Begin your AI video journey today by signing up for free and explore the potential of HeyGen!
Nick Warner is Head of Creator Growth at HeyGen, where he helps creators and brands scale their content with AI video tools. He writes about AI, video technology, and how creators can use these tools to tell better stories and reach wider audiences.
